12/26/2022
A VERY important piece to read, both Pippa’s comments and the article (linked at the bottom of her comments). So many talented female drivers struggle in motorsports, as they admittedly do in other facets of the sports industry, because funding isn’t given to female athletes. But this article explains why the challenges are manifested exponentially in motorsports. The money is out there, and sponsors give the “we support women” phrase a lot of lip service, but bottom line: the financial limitations are real and daunting and a major detriment to Motorsports in general and women in particular. If nothing else, more talent on the track (and I’ve personally worked with some of these women) means a better product and more opportunities to grow the sport. And who doesn’t want to see better racing??!
It’s the day after Christmas, and the The New York Times has published a great piece covering all aspects of what it’s like being a woman in motorsport.
However as their lead, they have chosen to focus on why female drivers are struggling to rise through the ranks - a subject you all know is close to my heart.
Back when I competed at the , I was the main person out there trying to raise enough funding to make it happen every year. Every year I always thought that if I just did more with what I had, if I did better on track, worked harder off track, maybe next year would be the year I would have enough money to mount a serious campaign…
Did you know that in 2019 I was one of only 3 or 4 drivers who didn’t get to do those extra two days of testing?
Did you know that when I strapped in for the first time each May, it was often the first time strapping back into a race car like this since the previous May?
In other sports athletes have the opportunity to practice when they’re not playing major games. In Motorsports, money keeps you out of the car almost all of the time.
Imagine showing up to the Super Bowl, to play, and the only time you’ve ever taken a snap in practice is in the two weeks leading up to the game. You haven’t played all year, but now you need to be ready to go…
I always thought it was a ”Pippa problem” - this inability to land a big sponsor, to find enough money that I wasn’t scraping, scratching together, relying on the good will and support of team owners to take me over a driver who had enough sponsorship to bring them profit from running an extra car.
Spoiler alert: it wasn’t a Pippa problem.
I was facing a problem faced by many women in many sports, but in my sport the lack of funding literally means many women struggle to have the opportunity to even compete - let alone be in good equipment, have the opportunity to practice, have appropriate support off the race track.
I know that ALL racers struggle with the funding to compete. I get that. But when you’re part of a group, that aside from a few exceptions to the rule, has struggled more, it hurts when you see your fellow winning women sidelined from competing due to lack of financial support.
At Shift Up Now we’re working to change things for talented female racers. We already have the proof, both from our racers and race teams, that when we find female athletes the can win races, and projects like the Iron Dames have proved this on a global scale.
But we need to get more brands engaged, more partners who want to be part of driving change, more supporters committed to equality in our sport. We need to bring in gifts from those who can afford them to our 501c3 so that we can start writing grants. We need to raise our profile, so that we can raise the funding we’re able to raise, and make more of a difference to more racers.
We need to find those who are willing, able and want to make a difference. We want to find those who are willing to drive change.
Here’s The NY Times link: https://www.nytimes.com/2022/12/26/sports/women-motorsports-f1-indycar-nascar.html
Here’s the link to the Shift Up Now website: https://shiftupnow.com/
And here’s the link to our Foundation: https://shiftupnow.org/
Let’s do this.
It’s time.