
13/07/2025
Unrestored and Gorgeous: 1963 Buick Riviera With Rare V8 Needs a New Home
When it comes to classic Buicks, I'm a fan of 1950s rigs. I think they look pretty wild, and I'm obsessed with their massive, chrome-laden grilles. The 1960s Buicks are nowhere near as spectacular, but there's a certain automobile I would love to own: the first-generation Riviera.
Buick began using the Riviera name in 1949 as a designation for a two-door hardtop version of the Roadmaster. It eventually found its way on four-door versions as well. The Riviera became a stand-alone model for the 1963 model year.
That's when Buick turned the Silver Arrow into a production model and entered the personal luxury market. Although Buick cars usually shared body shells with other GM products, the first-gen Riviera had a unique appearance. And it was downright gorgeous thanks to its Coke bottle-style design and tapered mid-section surrounded by flaring fenders.
Developed to compete with the likes of the Ford Thunderbird, the Riviera hit showrooms with a pair of potent V8 engines of the Nailhead variety. The standard 401-cubic-inch (6.6-liter) V8 delivered 325 horsepower, while the optional 425-cubic-inch (7.0-liter) V8 sent 340 horses to the rear wheels.
The Riviera was redesigned after three years. And even though it remained somewhat flamboyant, it gradually lost the uniqueness of the original version. The initial Riviera moved 112,544 units over three model years, and it's now considered a styling landmark not only for the Buick brand but also for the entire American automotive industry. More than 60 years later, the first-gen Riviera remains a relatively affordable classic. At least when compared to other nameplates from the era. Per classic.com, 1963-1965 Rivieras have changed hands for an average of $37,866 at public auction in recent years. Some restored examples in Concours-ready condition sold for over $50,000.
If that's too much for your checkbook and you don't mind working on your Riviera, I just found an unrestored survivor ready to move into a new garage for a more reasonable $25,500. It's in Mount Airy, Maryland, has only 74,000 miles (119,092 km) on the odo, and appears to be in great shape for an unrestored, 62-year-old classic.
The ad is super brief but mentions "mostly original paint," which pretty much means that the owner performed a few touch-ups over the years—the only two pictures of the exterior show a nice Bronze Mist coating and shiny chrome. By the way, this hue is relatively rare, with only a tad over 3,000 units ordered like this.
The interior is far from perfect, but it took over 60 years of use like a champ. The white upholstery appears to be in tip-top shape, which is amazing, given how difficult this color is to maintain. The wood trim on the door panels suggests the presence of the optional Custom Trim package.
The engine shows more signs of use, but the engine block still sports the correct and original silver paint. This Riviera packs the more potent 425-cubic-inch Nailhead V8, which is also the rarer powerplant. Records indicate that only 2,601 examples were ordered with this mill. If we also factor in the paint, we're looking at a rig with a three-digit production number.
The lack of a proper ad and detailed pictures means this Riviera requires an in-person inspection. If Mount Airy isn't too far from you, this hardtop may prove to be a good buy. What's your take on this unrestored survivor?