Blue Nitro

02/24/2012

Ridiculous. In a good way. Pinterest growth is astounding, but can it work for a small business? The answer is yes... for some types of businesses... and not just wedding planners!

Learn why your business should jump on the Pinterest bandwagon for marketing.

02/24/2012

Our second campaign for Grace Covenant started on Ash Wednesday. We're running a series of ads with our positioning and differentiators. FB ads may not be good "call to action" if you are selling widgets, but they work really, really well for inexpensive positioning to a very select target audience.

01/25/2012

It's time for churches to begin thinking about that Easter ad -- how much did your church spend last year? With FB ads, your $500 ad spend gets you about 3 Million ads. And what's the "click thru" rate? Better than newspaper!

01/20/2012

A sample of the ads for a recent campaign for Jazzercise.

01/20/2012

Grace Covenant overview presentation.

01/17/2012

How often would your customers want to hear from you? Read this article and the comments. It depends on the business. Still, Facebook admins should be cautious about sitting down and posting all the relevant events at the same time.

The average news feed post by a page receives Likes and comments for 3 hours after being published. To maximize the engagement, impressions, and traffic driven by the news feed, page owners should wait at least 3 hours between posts. This new finding from a study by page...

01/17/2012

Be open to the possibility that your Facebook ad campaign will tell you insights about your customers that you did not know... and that these insights can help you bring in new and different customers.

01/16/2012

3 small business owners have told me the same thing. Facebook keeps changing the rules. This is absolutely true, and at the same time there is a powerful opportunity for businesses NOW who seize the day.

“There are going to be a whole new set of rules and a desperate need for marketing creativity to take advantage of Facebook changes for businesses.”

01/12/2012

The beauty of Facebook is that you can segment your audience based on demographics -- say you want to advertise to everyone who has an interest in pets in Mission. It might be a small audience, but you can send them ads every day for cents per thousand. And then you also have an affiliate office in Gardner. Do those audiences get the same messages? Maybe not. With Direct Mail, you're locked into high printing costs with one message... and a long, expensive timeframe. With Facebook, you change the messages and in hours know which ads are the winners.

01/12/2012

Street corner preacher in early Chicago. Why would someone use that as a profile picture for a new business? This WAS social media advertising in the past for churches. Facebook, Twitter and Google are the future. Does Facebook advertising work for churches? With planning, ex*****on and solid strategy the answer is yes.

01/11/2012

71 percent are more likely to buy on the recommendation of a friend according to this infographic from Hubspot. How might this work for your business on Facebook? This is one "fantastic claim" we're testing through Sponsored Stories.

01/10/2012

Just wrapped up the first small business Facebook ad campaign tonight. What kind of ROI does a small business get on direct mail and email? Facebook delivers thousands of ads to your primary demographic for pennies per thousand. You read that right. Pennies. Per. Thousand.