T2K Creative Agency

T2K Creative Agency Ideas are cheap. Execution's everything.

When it’s Time 2 Kill It, I don’t miss. | Pro Concert/Event Photographer/Videographer/Cinematographer | Post Production Editor | Graphic Designer | ADHD•OCD•Hypomanic

Lately, I’ve been deep in post-production, pushing photographs and video with color, effects, and motion that bend reali...
08/26/2025

Lately, I’ve been deep in post-production, pushing photographs and video with color, effects, and motion that bend reality. The results have been wild. But even with all that control in the edit, nothing rivals what happens on set in real time.

That’s why I’ve added a new weapon to the arsenal: the CINEWIND CW20 Pocket Photography Fan by Nitecore. It carries a 100-watt motor that throws wind up to 94 mph... Dresses, hair, paper, debris, suddenly the frame breathes, and the shot comes alive!

Can’t wait to put it to work on the trips ahead - Dubai, Cuba, Aruba, South Africa. The stage is set.

I’ve never understood the obsession with shooting horizontal, outside of cinematic narrative. It makes zero sense. That ...
08/01/2025

I’ve never understood the obsession with shooting horizontal, outside of cinematic narrative. It makes zero sense. That mindset is stuck in a legacy pipeline built for the theater screen, not the screen in everyone's pocket.

When it comes to modern , vertical isn’t just preferred. It’s mandatory. Since the first lens was slapped onto a phone, consumer behavior has shifted hard toward portrait orientation. People don’t flip their phones sideways to scroll . They never did. And yet, creators, brands, and even so-called professionals keep pumping out horizontal assets like it’s still 2007.

Let’s be real, every platform that matters is optimized for vertical. Stories. Reels. . Shorts. . Even paid ad formats in Meta’s Business Suite. All of them demand vertical footage for max engagement and full-screen dominance.

If you're marketing in 2025 and you're still shooting horizontally, you're leaving impact on the table. You're leaving visibility on the table. You're shooting for a format nobody’s organically consuming content in. And that’s not just bad creative. It's bad business.

You want to command attention? You want your content to hit fast, feel native, and get interaction? Shoot vertical. Always.

Unless you're shooting a film with end credits, you're in the wrong orientation.

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Palm Beach Gardens, FL
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