Passion Squared

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Passion Squared

Hello I'm Nina and I'm grateful you're here. It’s about how you do it, and how it feels along the way. That’s why I created MENTORED. with Nina L. Kovner.
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Brand, boundaries, and business mentorship for hairstylists, salon owners, leaders, coaches, educators, content creators, influencers, and creatives like you who seek clarity, context, confidence, and clients, without losing yourself in the process. I'm a brand strategist, mentor, and fiercely loving truth-teller for hairstylists, salon owners, coaches, educators, content creators, influencers, an

d beauty brand leaders. After decades in the professional beauty industry, leading marketing for one of the biggest salon brands in the world, and building my own company, Passion Squared, I’ve learned that success isn’t just about what you do. A subscription-based mentorship space on Instagram where you get daily support, weekly live sessions, brand and marketing audits, templates, and prompts, and more, all grounded in clarity, context, and care. It’s not about one-size-fits-all advice. It’s about meeting you where you’re at, helping you find your own way forward, and creating a business and brand that works for you and the life you want. My work has always been about this: empowering you to align your brand, healthy boundaries, and business so you can serve your clients, lead your teams, and live your life with more clarity, confidence, ease, purpose, and JOY.

31/12/2025

Thank you for your trust, support and love this year. It means the world to me, and so do you. I’m proud of you. I’m proud of me. I’m so proud of us. Happy New Year! May 2026 be gentle, kind, beautiful, joy filled, and so fu***ng awesome! Ily. 🥺🖤🫶🏼

30/12/2025

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(reposted content, original creators unknown)

23/12/2025

And I said… I’ll call him Courage Jude. 🥺

If you ever wonder if I want to see pictures of your animals, the answer is absolutely always f**k yes of course I do. Ily. 🖤

19/12/2025

Remember love, in order to fully serve your clients, families, and communities, you gotta take care of you. Deep breaths. Ily. 😮‍💨🖤

18/12/2025

Ily. 🫂💋🥪🖤🫶🏼

16/12/2025

Ily 🫂🖤

12/12/2025

Ily. 🙇🏻🖤

10/12/2025

And when their actions align with their words. Sweet dreams. Ily. 🙇🏻🖤

repost

06/12/2025

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repost Naeemah LaFond 👑

Address

84060, 84068, 84098

Website

https://passionsquared.net/

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Our Story

WHY PASSION SQUARED WAS BORN Simply put, I could not go another day seeing creative small business owners suffer. The struggle is real. Creative entrepreneurs in the beauty and wellness professions typically do not have a strong business background; actually, most times there is NO business background. Coupled with this, is the real struggle of self worth, self-care and self esteem. All challenges I have fought and gratefully won, on most days that is. Does this feel familiar? I could not go another day witnessing short-term motivation, which almost always ended up in more confusion, chaos, and self-loathing. Owning a creative small business is hard enough. Life is even harder. I know. I’ve been there. So the question was simple. How could I NOT take all my decades of business and life experience and create a safe space for the people that I love to learn and grow? We must live our purpose. We must share our gifts. This was my calling. This is my purpose. Passion Squared is here because I finally said YES to walk in my purpose and live authentically. What an honor it is to help empower the people I love each day. Welcome to Passion Squared. It's time to create your own kind of awesome. Love + Gratitude Nina L. Kovner