Heidi Schmidt Creative

09/19/2025

Who relates... 👀 Over the years, I’ve had one too many clients realize in Q4 that they were unprepared for the holiday marketing opportunities. usually letting the opportunity pass by, and try to just stay consistent instead of taking Q4 as an opportunity to push their goals and kick off their new year marketing.

And honestly? That’s common when you’re doing it all yourself. Not gonna lie, my own marketing often takes the sidelines because clients come first and you know, LIFE.

But here’s the thing: if you’re approving email drafts in mid-November instead of late October, you’re already missing the boat.

By the time you want to launch, your audience is already checking out or shifting their attention to January. You’ve lost those precious opportunities to convert them in the current year.

My Q4 Marketing Workshop is happening on this upcoming Tuesday, Sept 23rd. In just 2 hours, we’ll roll up our sleeves together and map out your emails + social so you’re not stressing in November.

You can focus on the Turkey Trot, the Pumpkin Pies, or the holiday cookies with the confidence that your business will still be working while you can enjoy your family time. Details in the comments!

09/04/2025

🌟 It’s been a hot minute since I’ve introduced myself… so if you’re new here — hey! 👋 I’m Heidi.

I founded Heidi Schmidt Creative in the middle of the pandemic, after losing my marketing director job a week after the world shut down. At the time, I had a first grader at home and a big decision to make.

After college, I fell into nonprofit communications...telling stories, building communities, and learning how to make a big impact on a small budget. Around the same time, I was an old-school blogger with a curiosity (and obsession) for creating. Content quickly became my love language.

That passion led me into agencies and eventually into a director role, where I got to marry creativity with strategy every day. And that’s when I realized: this is my WHY.

✨ I believe in the power of small businesses.
✨ I live for the “lightbulb” moments when content clicks and makes someone feel seen, understood, or inspired.
✨ And nothing makes me prouder than seeing comments like “your social media manager needs a raise!” or hearing a client say, “Every time you send a newsletter, I book discovery calls.”

That’s impact. That’s why I do this.

Here’s the truth: social media should never be your only marketing strategy. But when you’re overthinking every post, feeling overwhelmed by what to say, or unsure if your efforts are even working, it can feel impossible to keep up.

The good news? You don’t need a multimillion-dollar budget to make marketing effective. Pair social media with email, and you’ve got two of the most powerful, cost-effective tools to simplify your strategy, reach the right people, and actually convert them into clients.

I didn’t set out to be a marketer — I studied political science because I dreamed of changing people’s lives for the better. And while my path looks a little different from what I imagined, helping small businesses grow and show up authentically is just as powerful.

👉 Follow along if you’re ready to feel inspired, confident, and consistent in your marketing.

09/02/2025

Ready to stop overthinking your content? Still worrying about what to post this month?

Here are 15 plug-and-play post ideas that will keep your feed fresh, strategic, and on brand all month long:
✅ Mix of storytelling, education, and promotion
✅ Seasonal themes your audience will relate to
✅ Easy prompts you can batch this week

Save this for when you’re stuck on “what do I post?”—and if you want a full strategy (so it’s not just random posts), let’s talk about how I can help with:
✨ Social media management
✨ Strategy sessions
✨ Marketing consulting
✨ Email marketing

Because content should grow your business...not stress you out.

08/13/2025

I just recorded a podcast that got REAL personal. Here's a nugget preview...

"The people who need you aren’t served by your silence."

What's stopping you from showing up? What's holding you back from showing up authentically to YOUR audience?

Let's work together to get you over whatever is holding you back from reaching your marketing goals. 👇

08/11/2025

I hear it all the time:

“Social media just doesn’t work for my business.”

But the truth is, if you’re not getting traction, it’s usually because one of these core foundations is missing:

✅ Consistency (yes, even just 2-3x per week can make a difference)
✅ A strategy aligned with your goals and capacity
✅ A content plan that makes you visible, not exhausted

That’s exactly what I help my clients with during our strategy sessions or my strategy intensives (3 months of 1:1 strategy & content work!)

We don’t just talk theory...we map out a strategy, build a content system, and focus on what’s actually going to drive results in your business.

If you’re ready to stop spinning your wheels and show up where you get results let's have a conversation!

08/05/2025

Think posting every day is the secret to growing on Instagram? Think again. 👀

The real secret? Engagement that actually connects. The bare minimum? Respond to people commenting!

In this week’s episode of Stop the Scroll, I’m breaking down how to grow even if you don’t post every day...using engagement strategies that are simple, authentic, and sustainable.

(We get real authentic with a cameo from my cat here)😆

If you’re tired of the post-and-ghost cycle or feeling like social media is a chore, this one’s for you. Listen wherever you subscribe to podcasts!

08/01/2025

I had a client show up for 30 days on Instagram Reels (IYKYK 😏)

Her results? Amazing.
Her willingness and confidence to show up on video authentically after that? 💯

As a social media strategist, even I sometimes get self-conscious about showing up on video.

Are people going to judge me? (they won't)
Do I have enough things to say? (I promise you do).

Whatever is causing your content paralysis... this is your sign to stop overthinking and start creating again. 🙌

I’m hosting a free 30-day Instagram Reels challenge starting Monday. It’s designed for business owners who want to build confidence, show up consistently, and finally feel GOOD about their content.

It’s called The Confident Creator Challenge, and it’s for you if:
✔ You’re tired of not knowing what to post
✔ You want to get more visible without burning out
✔ You’re ready to stop scrolling and start showing up

Here’s what you’ll get:
✨ 30 days of Reels prompts
✨ Weekly Story ideas
✨ Mindset tips to help you stop overthinking
✨ A full calendar you can follow (or modify to fit your flow)

This isn’t about going viral. It’s about building consistency, confidence, and connection with your audience.

We start Monday, and if you're ready to jump in... I can’t wait to see you inside!

Join the challenge in the comments below!👇

I'm Heidi! I am a social media strategist, and agency owner and I have a passion for helping business owners overwhelmed by social media show up with confidence and clarity. I've been managing social media accounts for the better part of 20 years and have a knack for generating ideas that garner eng...

07/30/2025

Your Instagram posts can now show up on Google?!

Yep. That means your content is no longer just for your followers...it’s searchable beyond the app.

In the latest episode of Stop the Scroll, I’m breaking down what this shift means for your visibility and how to update your content strategy to take full advantage.

📲 We’ll cover:
✅ What kind of posts are showing up on Google
✅ Why SEO now matters more than ever on IG
✅ 4 simple ways to boost your post visibility
✅ How to use keywords without sounding like a robot

If you’re already posting content, don’t let it go to waste. This episode will help you get seen beyond the scroll. ❤️

🎧 Listen now at heidijschmidt.com/podcast

07/29/2025

If you’re tired of the social media hamster wheel 🐹 and ready to finally show up with clarity and confidence, you’re in the right place, my friends.

📣 I created the Confident Creator Challenge to help business owners stop overthinking and start posting...without spending hours stuck in Canva or wondering “what do I even say?”

It’s 30 days of doable content prompts (Reels + Stories), creative inspiration, and confidence-building tips so you can finally show up and be seen, and weekly motivational emails with trends & tips to keep you going!

🗓 Starts Monday, August 4 (though start whenever you want!)
🎥 No fancy equipment needed.
💬 No algorithm tricks.

Just consistency...with a plan that works.

👇 Ready to join us? See the comments!