Atelier ID Global

09/26/2025

When people share their stories, community magic can happen. 20 pieces of art with compelling artists statements can greatly impact lives when folks get vulnerable, honest and generously share for the benefit of others.

We are so proud of this curatorial project, Artists Touched by Addiction with Juniper Rag. Many of us know someone that has been challenged by situations that they could not handle alone. Spectrum Health Systems, Inc. and New England Recovery Center are instrumental in bringing hope and healing to so many lives in our community.

Please have a listen? Art can bring so many positives into your life. Thank you again to Spectrum for investing in this beautiful original art collection, Artists Touched by Addiction.

Juniper Rag

On week four of Recovery Month, we are joined by guests Nancy Wright and Michelle May who are part of a special effort to use art to lift the spirits of thos...

08/28/2025

10 Common Sense Marketing tools to apply to small business practices:
✅ Be consistent – Post regularly rather, read comments, follow back.
✅ Know your audience v. your target market – Tailor your content to the customers you have and want to have and what they care about.
✅ Quality over quantity – A few thoughtful posts beat dozens of rushed, filler posts.
✅ Use visuals – Photos, short videos, and graphics earn attention more than plain text.
✅ Respond quickly – Answer comments and messages on your posts to build trust and loyalty. It's "social" media.
✅ Stay authentic – Show the real people, story, and personality behind your business. Be relatable.
✅ Keep it simple – Clear messaging is more effective than complicated posts.
✅ Engagement matters – Ask questions, run polls, and encourage interaction.
✅ Track what works and repeat, repeat – Check analytics to see which posts perform best and work off that style for new ideas.
✅ Balance promotion with value – Mix product updates with tips, inspiration, or behind-the-scenes content.

Learn more on our website: www.atelieridglobal.com
Reach out, we are happy to chat and learn about new businesses and their challenges.

Shoot us an email: Michelle (at) atelieridglobal (dot) com

08/17/2025

A celebratory trip to Sicily and a visit to Valley of The Temples in Agrigento. This place was built by the Greeks and was the biggest Greek city at the time, located on the southern coast of Sicily. Extraordinary to say the least.

08/15/2025

CALL for ART

DEADLINE: Sept. 24, 2025

D E L I R I U M, a hybrid exhibition in Worcester, MA (live + projected) presented by Juniper Rag at the Jean McDonough Arts Center; exhibited in tandem with The Hanover Theatre Rep’s 5th Annual Edgar Allan Poe Double Header, a 60 minute solo show comprised of The Tell-Tale Heart and The Cask of Amontillado.

D E L I R I U M invites artists to explore the fragile line between beauty and unraveling, where the mind thrums with restless energy and shadows glisten with unspoken menace. We seek works that fixate on the obsessive, hush the ordinary, and jolt the senses with stark revelations. Let your visions echo with gasps, fevered strokes, or the pallor of something half-remembered. This is a space for art that bleats in the night, quivers with intensity, and teeters between rapture and ruin — a gallery transformed into the haunting architecture of the mind.

D E L I R I U M is curated by Payal Thiffault and Michelle May of Juniper Rag, who are known for their annual call for dark art.

The D E L I R I U M exhibition will bring a revenant and ethereal atmosphere to the gallery during the heightened sense of the unknown. That last week of October, feel the Suspended reality, when the ordinary feels briefly enchanted or dangerous. Thin veils between the seen and unseen, the living and the dead. Shared rituals, a cultural heartbeat of play and dread. Heightened perceptions, every shadow, creak, and whisper
feels loaded.

International and national artists that wish to participate, but do not want to ship, please join our projected portion of the exhibition. See our website for information and click the link to Submittable for all the submission details.

Save The Dates:

Opening & Awards: Wednesday, October 29, 5-8 pm, cash bar until doors at theater.

Costume Gala: Friday, October 31, 6-8:30 pm, in between performances. Cash bar.



Please share for us!

The Hanover Theatre and Conservatory for the Performing Arts
JMAC



Website: https://www.juniperrag.com/call-for-art-delirium
Submit: https://juniperrag.submittable.com/submit

07/28/2025

Fueled by creativity, innovation + collaboration—

Atelier ID Global is a nimble women-owned agency with 40+ combined years of experience crafting captivating brands, launch start-ups and marketing small to medium-sized businesses, unlocking potential.

BRANDING, DESIGN, DIGITAL MARKETING, VIDEOS, we are here to help you conceptualize and create a captivating brand or message and bring in new clients.

We'd love to learn more about your business, what makes you important to your customers and how we can tap into new channels and markets with some creative ideas.

Feel free to contact us today to set up a 15 minute complimentary consult.

atelieridglobal.com

As co-founders of Juniper Rag, we also offer an extension of our agency to market creatives, non-profits, creative organizations and events to the world.

04/26/2025

Thank you to Spectrum News 1 Worcester for this piece on Artists Touched by Addiction. Juniper Rag curated 20 pieces of art acquired by Health Systems, Inc. to elevate their space and create a healing environment. So proud of the success of this collaboration.

“Artists Touched by Addiction” is an art installation featuring a vibrant and colorful grouping of pieces made by local artists impacted by substance use and addiction.

04/23/2025

What a wonderful event. Juniper Rag and friends in Newport at OSTARA and Art Newport.

03/09/2025

What better way to spend a New England Sunday than perusing a toasty bookstore with a fresh latte?

03/04/2025

Juniper Rag is a curatorial project of Atelier ID Global that I share with my partner Payal Thiffault. Over the past several months, we have selected powerful art from area artists for Spectrum, who just acquired 20 pieces by artists that answered a call-for-art, Artists Touched by Addiction.
Our recent collaboration with Spectrum Health Systems has been a very powerful and deeply meaningful experience for both parties and for all 18 of the artists who have been acquired. When people, who are also artists communicate openly—through their art and vulnerable conversation, especially about something as personal and transformative as addiction, recovery, and their own lives—the results can be profound. We are seeing first hand, that they are just immeasurable. I am personally so proud of what Juniper Rag/Atelier has done here for the Spectrum community and for these artists. Acquisitions like this have ripple effects and begin dialogues.
Art itself is a language and has a way of translating personal experiences into visuals that resonate universally. In this case, the process of acquisition is not just about placing art in a business; it’s about embedding stories, emotions, and healing into a space. We are witness to a business aligning their acquisition with their mission and lived experiences. This effort creates an environment of empathy, awareness, and connection for the artists, the the business and all visitors.

The artists involved submitted work in relation to a call for art entitled "Artists Touched by Addiction". Spectrum's shared vision was to ask the local community to share work from their individual perspective to assemble a collection by and for the Worcester community where Spectrum's new offices are located at 1023 Main Street.

Addiction touches all of us. Artists truly committed to sharing their personal stories, some speaking about their experiences for the first time in 50 years. Art heals and the collaborative magic just keeps coming. Juniper Rag is so honored to embark on this journey with Spectrum Health Systems, Inc.

Thank you to all the artists that submitted work to this call. I am so grateful to Lisa Blanchard for her vision and recommendation.

Congratulations to the following artists:
Ella Delyanis
Rose Mamakos
Linda Cordner
Theresa Hersman
Denise Lafer
Patricia Busso
Nancy Wright
Kathryn Shagas
Howard B. Johnson Jr.
Piya Samant .by.piyali



Learn more:

For the Spectrum Collection, JUNIPER RAG has partnered with Spectrum Health Systems, Inc., a leading nonprofit organization providing a comprehensive continuum of addiction treatment and behavioral health services to assemble an art collection for their new facility in Worcester, Massachusetts, assi