Becky Fox Fitness

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Becky Fox Fitness 🔥 Helping women lose weight, end overeating, and stop starting over, without giving up sweets, treats, or a social life
www.thebeckyfox.com Hi, I'm Becky Fox!

Back in 2007, I started strict dieting and working out 2-3 hours a day to get the perfect body. I tried it all.

✓ Low carb ✓ Low fat ✓ No sugar ✓ Flavorless meals ✓ Counting calories. While these things often worked in the short run, the results never lasted. I would quickly fall off the wagon downing entire bags of Oreos or pints of Ben & Jerry’s when I got overwhelmed with life or work, bored o

f eating the same foods everyday, or just tired of not being able to go out to eat with friends. All that hard work for the 10, 20, or 30 lbs I lost came rushing back on. I stayed on this struggle bus for nearly 10 years and went on to gain the most weight I ever had in my life! I don’t even have pictures at that heaviest point because I was too embarrassed to take any. How come after 10 years I wasn’t able to sustain any of the diets I tried? Or keep the weight off? I couldn’t figure out why I lacked the discipline or willpower to stay on track

It was embarrassing and I had enough!!! There had to be a better way and darn it I was going to figure it out! I started researching and studying strategies beyond diets, meal plans, and restrictions. I dove into the psychology of HOW to eat and not just WHAT to eat, uncovering weight loss methods that were sustainable and not short-lived (or even harmful in the long run). And sure enough, things started to shift once I started practicing these strategies on myself. I found a way of eating and working out that was simple, sustainable, and enjoyable. It didn’t feel overwhelmed and I could still eat the foods I loved like pizza, tacos, and chocolate! At 40, I’m happier and healthier than I’ve ever been. I enjoy food again, along with my favorite foods everyday, because nothing is off limits. I spend about 30 minutes a day working out. I’ve finally been able to maintain my weight. This is why I’m so passionate about what I do. I’ve been there. I get the struggle & frustration. I don’t want women to live the rest of their lives struggling as I did. I don’t just want to help women lose weight.

When it comes to health, exercise and nutrition are foundational...But true health goes beyond what you eat or how you m...
04/10/2025

When it comes to health, exercise and nutrition are foundational...

But true health goes beyond what you eat or how you move.

It’s also about:

✔️ Saying “no” without guilt
✔️ Resting when your body needs it
✔️ Protecting your peace
✔️ Speaking kindly to yourself
✔️ Letting go of food rules
✔️ Surrounding yourself with supportive people

Because the healthiest version of you isn’t just strong and fit...

She’s calm, confident, and at peace in her own skin. 💛

👉 Which of these do you need to focus on more right now?

03/10/2025

For years I thought my overeating was because I lacked willpower or discipline.

But really it was just a lack of having the right tools and strategy.

The things I was trying like eating low calories, cutting carbs, skipping sweets…

We’re only ramping up my hunger and cravings making it impossible to not finally cave and give in.

And trying harder didn’t work.

It’s when I found a better strategy, with balance, and actually enjoying my food that I was able to lose the weight and keep it off 💪

💬 Drop CHECKLIST below to grab my fat loss checklist that helps women 40+ lose weight and end overeating without giving up foods they enjoy.

03/10/2025

Here the real reasons women overeat on the weekends after being good all week…

03/10/2025

If I wanted to lose 20 lbs in the next few months here’s the exact steps I'd focus on...

I break these down even more in my Fat Loss Checklist. Drop "Checklist" below and I'll send it over in messenger. 👇

Instead of being all-in and extreme, which is a recipe to crash & burn...Start with small steps.Because it's not about b...
02/10/2025

Instead of being all-in and extreme, which is a recipe to crash & burn...

Start with small steps.

Because it's not about being perfect, it's about being consistent.

And it's going to be a lot easier to be consistent when you take small steps.

So what's one small habit you can start with today?

02/10/2025

I spent years on the yo-yo wagon because I didn’t know these 3 things…

❌ Restricting carbs and sugar were the exact reason I found myself face first in a pint of Ben & Jerry’s

Because the more I told myself I couldn’t have these things the more I wanted it.

So it only become a matter of time before I caved.

❌ Eating low calorie diets (like 1200) isn’t enough fuel for a grown woman, even when trying to lose weight.

So my hunger and cravings would ramp up, making it unbearable. Eventually I would give in and overeat all weekend long.

Fighting biology is a losing battle, even for the most disciplined.

❌ My perfection mindset wasn’t helpful, like I thought it was.

It was hindering my progress.

As soon as I made one slip up, that was it. I’d throw in the towel and eat as much as I could before “starting over on Monday”

Another diet wasn’t going to save me.

“Just trying harder” didn’t work.

Getting a handle on what was truly holding me back did.

🔥 Now I eat all the things in moderation including sugar and carbs. And life is so much better enjoying pizza, tacos and chocolate!

🔥 I don’t starve myself on low calorie diets, but rather focus on fueling my body and tuning into my hunger and fullness.

🔥 And I’ve let go of trying to be perfect. It’s an impossible goal. Now I embrace that things won’t go as planned but that’s not a reason to give up.

And if I can do it, I know you can to!

So if you’re tired of spinning your wheels, losing the same 20 lbs only to gain it back…

👉 Comment “Checklist” to grab my fat loss checklist where I lay out my exact step by step game plan to finally lose the weight for good!

01/10/2025

If you’re good all day, only to find yourself elbow deep in a bag of Cheetos at night...
​
It’s NOT because you’re weak.
​
Here’s what’s really going on 👇

1 - You’re skipping meals or eating a tiny salad for lunch.

Most women undereat during the day, leaving them overly hungry at night.

Your body is just trying to catch up.

Start your day is with a filling, high protein breakfast. Comment “Breakfast” to grab my recipes guide. 👇

2 - You’re still labeling foods as “good” or “bad”.

Labeling foods as “bad” only makes you want them more...
​
And makes them 100% more tempting after a long day.

3 - You’re eating because of stress, not hunger.

Evenings become your unwind time and so snacks become your go-to comfort.

It’s not even about the food, it’s about how you cope.

4 - You’re stuck in all-in mode.

You’re putting a lot of pressure on yourself to be perfect.

And when you slip and have a few Cheetos, you feel guilty and spiral into stuffing your face.

5 - Your meals aren’t balanced.

You grab quick things like muffins, toast with peanut butter, or pasta with little to no protein or fiber.

This creates blood sugar crashes that trigger cravings.

See it’s not really about willpower...

It’s about strategy.

Fix the root cause and late night snacking fades away.

01/10/2025

Eating isn’t just about hunger.

Its comfort, its habit, its coping.

And feeling like you can’t stop when food tastes so friggin’ good is a real struggle for many women.

So next time you feel the urge to keep going when you know you should stop try this:

1️⃣ Slow down and enjoy.

So often we eat fast and eat distracted. We don’t really slow down to enjoy the meal in front of us.

When we do this we fell fuller sooner and more satisfied from the meal.

2️⃣ Take a pause. Stop and ask “Does eating this align with the results I want?”

That one simple pause puts you back in control instead of running on autopilot.

3️⃣ Ride the wave. At first, you might feel disappointed or still want more. That urge can feel intense, but just like a wave, it rises and then it falls.

If you ride it out for a few minutes, it will pass and be so much easier to move on.

This can be hard at first, but like any skill the more you practice the better you get at it.

🔥 If this post resonated with you, be sure to give me a follow

I post daily tips to help women lose 20+ lbs for the last time, end overeating, and stop starting over on Monday…all without extreme or of giving up foods they enjoy.

30/09/2025

The biggest lie women are told: That knowing what to do or having more willpower will fix overeating.

Not so fast...

When a diet tells you to just “stop eating sugar” or to “try harder to skip the ice cream” that’s not a strategy, it’s a recipe for failure.

And if anything makes you want the damn ice cream even more.

See most diets tell you what to do, but never show you how to do it.

You’re not overeating because you’re lazy, stupid, lack willpower, or don’t know what to do.

You’re doing it because you’ve never learned tools around late night snacking, managing cravings, stress eating, or learning how to stop even when food is tasty.

It’s not a you problem, it’s a strategy problem.

And it’s why I love what I do.

I struggled with binge eating and overeating for years, and I don’t want to see women stay on the struggle bus like I did.

Want to see how I help women lose the weight for the last time and end overeating cycles?

🔥 Drop “Checklist” and I’ll send you over my free Fat Loss Checklist.

30/09/2025

I love that protein is finally getting so much attention for women these days 🙌

It’s a game-changer for weight loss because it helps you feel fuller, keeps hunger and cravings in check, and makes sure you’re losing fat, not muscle.

But let’s clear this up: there’s nothing magical about drinking a protein shake for every meal. In fact, you still need whole foods for variety and nutrient balance.

That said, a shake or smoothie can be a lifesaver when you’re struggling to hit your protein goal or need something quick on the go. Just not something you want to rely on all day, every day.

And my go-to protein? Legion. Clean ingredients, amazing taste, and something I actually use myself.

Yes, I’m sponsored, but I’d never share anything I don’t personally believe in or use. 💯

Let me know if you’re going to check it out and you’re thoughts below on using protein powder 👇

28/09/2025

✨ FOLLOW for more no-BS tips on how women over 40 can lose weight, end overeating, and transform from the inside out

Most women come to me because they want to lose weight… but what they actually get is so much more:

➡️ They stop binge eating
➡️ They finally stay consistent (no more “starting over Monday”)
➡️ Their cravings calm down
➡️ And they build a way of eating that feels natural and sustainable

Yes, the weight comes off.

But what really changes?

👉 Their confidence, their energy, and the freedom to enjoy life without food controlling them.

🔥 If you’re ready for results like this, DM me “Transform” and I’ll send you details about my Forever Fat Loss Coaching.

28/09/2025

Overeating isn’t about willpower. And “trying harder” to be more strict will only backfire.

It’s not that you lack something…it’s just that you’ve never been taught the right strategy.

So here’s some steps to get started…

1. I always start my day with a balanced breakfast. Skipping meals will ramp up hunger and cravings that will spiral down into overeating later in the day.

🔥 Comment “Breakfast” to grab my breakfast recipes to start your day on the right foot.

2. Avoid eating distracted. Slowing down and savoring your meal will make it more enjoyable and help you tune into when you’re actually getting full.

3. Put the fork down between bites. This will help you slow down and truly enjoy your meal.

4. Pick treats that are worth it and leave the rest. Often we eat because something is there when we don’t even really like it that much. Take a pause before eating a treat and ask if you really even want that treat.

5. Load up on protein and fiber in each meal. This will make the meal stick with you longer so you’re less hungry between meals.

6. Portion out any snacks or treats. Eating right out of the bag will lead to eating more than you realize.

7. Eat to 80% full. Not stuffed, but comfortable.

8. Ride the wave. Food is always going to be yummy. And it’s hard to stop, but know that initial disappointment will wane over time.

If you found this post helpful and you’re a woman over 40 looking to lose 20+ lbs but find overeating and late night snacking holding you back…

Give me a follow for more helpful tips like this!

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Hi, I’m Becky!

I have been in the fitness industry for over 10 years (and absolutely love it!). As a fitness expert and fitness model, I’ve been featured on various media outlets including ABC, NBC, FOX, ESPN, WHNZ, The Business Journal, Women’s Running Magazine, Power Systems, and more!

Not only have I helped 1000's of women look and feel their best, but I’ve also felt the frustration and disappointment that you may be feeling now because you feel stuck or are tired of losing and gaining the same weight over and over.

I’ve tried more fitness and diet programs than I can count. Programs that left me yo-yo-ing back and forth, gaining and losing the same weight over and over again.

I’ve done programs with LOTS of cardio, wondering why I was constantly drained or lacking the results I desired.