Impact Campaigns

04/18/2025

So glad to be part of this effort to improve and reconnect this massive stretch of public space under I-110 in downtown Pensacola.

An entire community - hundreds of homes, businesses, churches, and organizations- were displaced when that highway came through...not unlike many other (largely African-American) communities.

We're proud to be part of a great team of experts who are helping to reconnect these communities and create a place that works for everyone.

09/02/2024

A little history....

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

08/26/2024

With all the talk about national politics, it's important to remember how important your local elections can be. Here are a few reasons to be engaged in your local community, not just be a keyboard warrior for Kamala or Trump:

⏱ Local issues can have a much more significant and timely impact on your everyday life.

🐌 Advocating for local policy changes or ordinances is typically much easier than trying to get a law through Congress or your State Legislature.

↩ Local government tends to be more nimble. If a policy isn't working, it's easier to change course for a city or community than an entire state or nation.

💙 ❤️ 💜 BONUS: You'll find more in common with other people than you think. When liberals and conservatives can both agree that a waterway in their town should be protected, or that youth sports programs should be supported, that's a good thing!

08/23/2024

It's back-to-school season, and we've put together a list of communications tips you can learn from classroom teachers—except for maybe this guy. Check it out here ---> https://bit.ly/4dT9Dd4

08/21/2024

School started last week, but the communications lessons keep coming! Check out our latest post for some refreshers from the classroom! https://bit.ly/4dT9Dd4

08/16/2024

Enough said.

08/14/2024

There's a fine line between talking *with* your audience and talking *at* them.

One works. The other doesn't. Know the difference.

07/31/2024

The thrill of victory. The agony of defeat.
The power of taking a swim in the Seine River.
(Huh?)

That's what Paris Mayor Anne Hidalgo did to prove that the famed waterway was clean enough for Olympic triathletes to safely train and compete. It was a bold statement and a textbook example of how to "show, don't just tell" what you want your audience to know.

In a time when talk can sometimes be cheap, actions still speak volumes. Check out more communications lessons from the Olympics here: https://bit.ly/3LKCNiH

07/29/2024

Most of us know about the triumphant return of Simone Biles to this year’s Olympics; fewer know about her teammate Suni Lee’s battles overcoming a life-altering illness, stalkers, family expectations, and crippling self-doubt after the 2020 Tokyo Games to get to Paris today. If you haven’t already, we highly recommend checking out her story in today's New York Times.

The Olympic Games are full of incredible, captivating stories like these—ones that build an emotional connection and compel us to tune in a bit longer and cheer a bit louder. You can do the same thing for your cause or company.

Learn how the Olympics can inspire your communications and brand messaging here: https://bit.ly/3LKCNiH

07/25/2024

The Olympics are underway, with opening ceremonies kicking off tomorrow night, and we're looking forward to Team USA bringing home the gold.

We're also looking forward to sharing our latest blog post with you - how the Olympics can help you elevate your communications and marketing. Check it out here:

The 2024 Olympic Games provide powerful examples of brand messaging, strategic communications, and public relations.

07/16/2024

This article seems even more relevant today. How we consume information has changed dramatically over the past several years, and it has repercussions for more than just politics. Every other industry is facing the same challenges finding and communicating with their customers, donors, supporters, or clients.

Traditional media, at least as a center of dominant power, is dead.

05/20/2024

One hundred and fifty-nine years ago today, slavery ended in Florida. In the grand scheme of things, that isn't very long ago.

Let's resolve to make our communities more just and more fair–for everyone.