Elevated social media for beauty & wellness brands using customized, goal-oriented + trend-based str
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Join the Vaeda Social team 👀
If you are interested in social media, obsessed with aesthetics, and have a passion for beauty + wellness, this could be the perfect fit for you.
Swipe right for more info + details on this position! Please message with any other questions.
Please email your resume + two-three examples of your design and/or social media work to [email protected].
Not for you? Share this post with someone who might be interested.
Three things I’ve learned in my first few years of business…
👉🏽 Being adaptable is essential, not optional.
👉🏽 Never think that you can’t do things differently. There is value in your difference.
👉🏽 If you don’t ask, the answer is always no.
I’ve got a long way to go and so much more to learn. But reflecting this morning on how much I already have grown and I think it’s important to recognize.
Also reflecting on the future growth of my business and … I may be looking to expand Vaeda Social very soon. If you or someone you know is social media savvy & interested in beauty and wellness, send them my way 🫶🏽
Hope you have a lovely Tuesday
Xx
Steph
A look inside my recent content photo shoot with the amazing ! If you’re a WC local you’ve got to give Remedi a visit.
My content photo shoot service can be customized to fit your business’s needs. From photos for static posts, videos for reels or TikTok, employee headshots, or really anything else you need, a content photo shoot is the perfect service to elevate your Insta ✨
Do you need social media content for your business? DM me today to schedule your content shoot for October 2022!
Not sure what exactly you need? Click the link in my bio to set up a quick call with me so we can chat!
Vaeda Social Media + Branding updated their website address.
Keeping up with trends is not always easy, but it is 𝘤𝘳𝘶𝘤𝘪𝘢𝘭 for the continued growth of your business’s social media.
FOUR TIPS TO STAY ON TREND:
👉🏽Always have the most updated version of the Instagram app! Features change OFTEN & you want to be the first to know and use them.
👉🏽Delete any old content that is not aligned with the most updated versions of the app or is outdated info/formatting.
👉🏽Spend time on social media scrolling your feed and of other businesses in your niche (we never want to copy them, but it is helpful to know what your competitors are doing!)
👉🏽Notice what you’re seeing consistently on reels, stories, etc. Try it out and put your individualized spin on it. But don’t hesitate! Trends can go as quickly as they come so you want to be on top of them.
Overwhelmed? It’s easy to be! But that’s why we are here to help. Click the link in our bio to set up a Discovery Call + let’s chat about your business & how we can help you stay on trend.
The number one reason your social media following isn’t converting into real paying customers, might be your lack of SOCIAL PROOF. Let’s talk about it👇🏽
Of course YOU are obsessed with the products you sell or the services you provide, why wouldn’t you be?! But what are other people saying about you? Your previous customers… industry experts… local influencers… how do THEY talk about your business on social media?
Gaining social proof is going to help you convert followers to customers as it encourages potential customers to conform because they either trust them, want to be like them, or want to have the same experience as them!
Here are three EASY ways to obtain SOCIAL PROOF:
1️⃣ Post Reviews
The most simple way to effectively display how your current customers feel about you.
2️⃣ Reshare Stories + Posts
Shows a “behind the scenes” look at your service/product and gives potential customers a visual of what their experience will be like!
3️⃣ Work With Influencers
Influencers in your industry niche have a very strong conversion rate because they have a high level of trust with their audience! Just be sure that they align with your brand + their content is authentic.
Which of these are you going to START doing now to increase your social proof? Tell me below!
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You've got about 3 seconds to convince a potential follower why they should stick around after they find your page. You did something right to make them want to click your page in the first place. Don't let your bio be your downfall!
Your bio should be three things: specific, easy to read, + informative. If you don't check all three boxes, you will lose that potential follower. Just as quickly as you got them to view your page, they'll be moving on to the next one (probably your competitor who has a better bio than you!)
If your bio is not up to par yet, don't worry! Just follow these simple steps to give it a huge upgrade — remember, you've got 3 seconds.
🤎 Bullet Points Over Full Sentences
The potential follower should be able to quickly understand who you are, what you do, and who you serve at just a glance.
🤎 Keep Emoji Use Minimal
Adding too many emoji's or symbols will look cluttered + unprofessional. And trust us, you'll need every single one of those 150 characters. Is it worth it to waste 10 of them on every single color of the heart emoji? Probably not.
🤎 Provide Key Information
Do you have a website? A phone number? Email? Blog? Link that info at the bottom. If they like what they see, they will need to know what to do next — how will they contact you? Schedule their appointment? Order your product? Make it extremely easy for them.
With these three steps, you can easily give your bio the upgrade it needs to take your page to the next level. Questions? Our DM's are always open for you, so ask away!
💬 Leave a comment down below if you have any additional tips for bio optimization!
Have you ever heard the saying, “Good things come to those who wait?” — It’s a common piece of advice, prompting you to believe that if you sit around patiently, all of your dreams will just magically come true. Honestly, that’s just not how it works.
We believe that good things come to those who actually work for those good things. Those who wake up every morning + take actionable steps towards achieving their goals. Those who don’t stop working until the job is done. Those who get uncomfortable. Those who take a risk.
We don’t know about you, but sitting around and waiting for good things to just happen, does not sound like a great plan. We’d rather put the work in + create the good things for ourselves!
💬 Do you agree? Let us know in the comments down below!
Let’s talk engagement.
Instagram uses your level of engagement (think comments, shares + saves) to determine where to place your photo in the algorithm, which ultimately effects how many people end up seeing your post on their feed. Sounds pretty important, right!
How can you increase your engagement rate?
🕊 Create Content Worth Saving
You know when you’re scrolling your feed and see something that you want to reference later so you tap the little save button? You want to create content that motivates your audience to do this on YOUR posts. How do you do this? You make sure that your posts provide value, value, + more value.
🕊 Use Instagram Story Stickers
Story stickers do a great job of cultivating conversations with your audience, which helps to build a loyal following of people who feel like a genuine part of your brand. Need some story sticker ideas? Use the question sticker to get your audience’s opinion on an upcoming product launch. Or use the quiz sticker to do a little ‘get to know me’ so your followers can meet the actual faces behind your brand.
🕊 Write Longer Captions
Long gone are the days of posting a photo to Instagram with a one word or couple of emoji caption. People want VALUE. By writing a longer caption that shares your thoughts, feelings, valuable info or a little story, you are proving to your audience that you are credible which helps build a genuine connection.
If you’re not sure how to go about implementing these tips or have any questions at all just send us a message ✉️ We would love to chat!
M E E T ☁️ U S
We figured it was about time to actually introduce ourselves — so, hello!
We are Steph + Alisha, the best friend turned business partner duo behind the Vaeda Social brand.
We started Vaeda Social after finding ourselves fresh out of college + ready to take on the world — in the middle of a global pandemic. Most would see this as a disadvantage, but we saw it as an opportunity to trade in our plans of corporate America and go for our dreams of being our own bosses.
We started by managing local businesses’ social media pages when we saw they had a need for it + it was something we enjoyed! Realizing it was more than just a way to make some extra coffee money, we quickly took action + are now on our way to make this a full-time kinda thing.
And that brings us to right now. We have been working away over the past few months, and we are ready to begin offering our services to any small business owner who needs the help!
Not a small business owner? No worries — we would love our page to provide you with free, valuable content regarding social media, branding, + more, that you can apply to your own personal brand, too!
Thank you all SO much for following along 🤍
X The Vaeda Team
Happy Sunday! We see Sunday as a chance to press refresh. But do you find yourself dreading the week ahead & wishing it were Friday already?
Stop! You shouldn’t want to press fast forward on your life. When you love what you do, Sunday’s can be a great day to plan for the week ahead and get excited about all that you can accomplish!
We recommend finding a few small things to focus on throughout the week that will excite you if you’re feeling unmotivated.
Like meal prepping some of your favorite lunches, planning a few cute looks, or even something as simple as tidying your space for just 10 minutes can give you that fresh feeling to start your week off right.
💬 What did you do today that helped you set yourself up for a successful week ahead? Let us know in the comments below!
What exactly is a social media manager? What will they do for my social media + business?
These might be some of the questions running through your head. As social media managers, we help you grow your business by managing your social media accounts in order to give you back the time to focus on the other aspects of your business that you excel at.
We find that these are the services we tend to do for most of our clients:
Content creation
Feed planning + scheduling
Caption writing
Bio refreshing
Engagement
Hashtag research + strategy
Account set up
Ad running
Graphics (logo design, highlight covers etc.)
Have any questions? Send us a message ✉️ We’re always here to chat!
If you’re thinking, “What do you mean?! I can do anything!” you need to read this...
You are right. You can do anything! Seriously, we aren’t here to crush your dreams. But let’s be realistic for a sec... you can’t do everything.
So many factors go into running a successful business. As a business owner, you need to be present in the day-to-day operations while simultaneously working on the big picture + your vision for the future of your business. Most importantly, you need to focus on what you do best! That is why you started your business in the first place, isn’t it?
That’s where we come in 🕊
Posting on social media consistently, engaging with your online community, keeping up with messages, creating content, graphics, stories, highlights, + marketing campaigns (just to name a few!), are all major keys to running a successful business in 2020. You will fall behind and fade away in comparison to your competition if you do not have the time to keep up with it all. Again, we’re not being negative — just realistic.
Don’t worry! We know this can be a super stressful realization. So pause now, take a deep breath, and allow us to ease your mind. We are here to help you! We want you to feel stress-free + keep on doing what you love, so that you can continue to grow!
So no, you can’t do it all. But together, we can!
💬 Was this post a wake up call to you? Let us know in the comments!
This is your sign ☁️
What came to mind after reading this post? We all have dreams + goals that might seem unrealistic or unachievable. You might say to yourself “next week” or “someday”. The only thing in between where you are right now and where you want to be is just simply starting. So, why not start right now?
This can apply to anything in your life. Whether that be creating a podcast, launching a new business, starting a blog, the list goes on! We believe that launching fast is the way to go. Once you start you can see what your audience reacts best to + what feels right to you, and then adjust!
What have you been wanting to start? Let us know in the comments!
Welcome to our brand 🤍
Branding your business allows you to set yourself apart from competitors while establishing consistency for your audience.
Everything from font choices, to color palettes, to the way you communicate with your audience, all may seem like minor details but make a major difference.
Inconsistent or unfit branding risks the possibility of your business blending in with others + becoming easily forgettable. Have you struggled with developing a consistent brand for your business?
We know, it can be SO overwhelming to create a brand from scratch. We suggest getting started by creating a mood board with photos that align with your vision for the business. From there you can pull photos, colors, fonts, + other elements that bring your brand to life.
💬 What other tips do you have for how to get started with creating a brand? Leave them in the comments below
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