10/30/2025
Just saw some incredibly sad news.
Philadelphia (and globally) Rock Radio Legend, Pierre Robert (pronounced "RO-BEAR") passed away in his home, yesterday.
Pierre's story started in his hometown of San Francisco, where he was a rock DJ. When his station changed to "Urban Country" back in the late 70's, he gave it the "college try," but found country wasn't for him. Speaking of "college," when a friend needed a ride to college in Philadelphia, Pierre stepped up with "Minerva," his Volkswagen bus, and drove his friend across the country to his new home.
While in Philly, Pierre dropped off a tape to 93.3 WMMR, but was told "No." When at a fortune teller, Pierre was told to rush home that there was an important letter waiting for him. He went back to his friend's place and began packing for the trip back across the country. While packing, his friend said, essentially, "this came for you...."
It was a letter from WMMR, reconsidering their position and asking if Pierre was still available.
The rest is literally rock history. Pierre Robert would spend the rest of his career with the "MM-Army" referring to all Philadelphia sports teams as "The Boys in Blue," and to his various computers as "the fancy thinkin' box." He had two, maybe even three, "Minervas," received a star in Philadelphia's "Walk of Fame," and even had the studio at WMMR renamed after him.
He and Howard Stern are where I get my end time for my show - that it's over when it's over, on what he calls "Pierre Standard Time".
From 1981 to 2025, Pierre was the voice of Classic Rock Music in Philadelphia, and with that "fancy thinkin' box" was able to take it to so many more.
When I moved from the Philadelphia Field Office of the Secret Service to San Francisco, I wrote Pierre through the WMMR website. He wrote me back with this long letter of where to go, and not to go, in all of San Francisco. I held on to that letter in my briefcase, the entire time I was in SFO and used in alone, and with friends, on many occasions.
Pierre started his heavenly rock "trip" at the age of 70.
https://mastiff.media/newz?page=1
