Piano.io

Piano.io The Analytics and Activation Platform that helps you understand and influence customer behavior. Piano is a fast-growing enterprise SaaS company headquartered in New York City.
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Our award-winning software powers hundreds of leading media websites including GateHouse, Business Insider, Grupo Abril, NBC, Condé Nast, Bloomberg, The Economist, and Hearst — enabling them to analyze user behavior and take action via customized digital experiences to maximize revenue.

Our award-winning software powers hundreds of leading media websites including GateHouse, Business Insider, Grupo Abril, NBC, Condé Nast, Bloomberg, The Economist, and Hearst — enabling them to analyze user behavior and take action via customized digital experiences to maximize revenue.

Operating as usual

We’re proud to partner with LinkedIn to pilot its LinkedIn Premium News feature, allowing members to more easily discove...
07/28/2021
LinkedIn looks to premium publishers as a way to drive subscriber revenue

We’re proud to partner with LinkedIn to pilot its LinkedIn Premium News feature, allowing members to more easily discover and access stories from a handful of publishers in the U.S.

Read more from Digiday: go.piano.io/2TE7qPh

LinkedIn would like to broaden its premium membership, and it’s hoping that access to paywalled content from premium publishers will help.

We are excited and proud to announce that Piano has joined forces with AT Internet, a European leader in digital analyti...
03/02/2021

We are excited and proud to announce that Piano has joined forces with AT Internet, a European leader in digital analytics and contextual data. Our combined offerings represent an industry milestone — the first time a world-class digital analytics solution, customer journey orchestration tools and personalized commerce are available in one platform to transform data into customer experiences. Read more about our news here: https://bit.ly/2Ps557T

We are excited and proud to announce that Piano has joined forces with AT Internet, a European leader in digital analytics and contextual data. Our combined offerings represent an industry milestone — the first time a world-class digital analytics solution, customer journey orchestration tools and personalized commerce are available in one platform to transform data into customer experiences. Read more about our news here: https://bit.ly/2Ps557T

We're excited to announce the expansion of our footprint in Asia-Pacific, with a new regional headquarters in Singapore ...
02/03/2021

We're excited to announce the expansion of our footprint in Asia-Pacific, with a new regional headquarters in Singapore and leadership under our former UK GM Tim Rowell.

“Expanding in Singapore empowers us to better serve our APAC client base and to showcase our end-to-end platform and consultative services to a fast-growing market,” he says.

Read more about our news here: http://bit.ly/2Mzc3qh

We're excited to announce the expansion of our footprint in Asia-Pacific, with a new regional headquarters in Singapore and leadership under our former UK GM Tim Rowell.

“Expanding in Singapore empowers us to better serve our APAC client base and to showcase our end-to-end platform and consultative services to a fast-growing market,” he says.

Read more about our news here: http://bit.ly/2Mzc3qh

If you're a member of Digital Content Next and attending their annual DCN Next: Summit, join our SVP of Strategy Michael...
02/01/2021

If you're a member of Digital Content Next and attending their annual DCN Next: Summit, join our SVP of Strategy Michael Silberman tomorrow for an open discussion on "Post-Cookie Identity." We'll discuss what we’re seeing in the market, how publishers are planning to use their own data to replace 3P cookies and the building blocks for a successful transition. http://bit.ly/3a4z0JO

We're so thankful for all we accomplished during a challenging 2020 with the help of our valued clients. Our Year in Rev...
01/21/2021

We're so thankful for all we accomplished during a challenging 2020 with the help of our valued clients. Our Year in Review showcases the best feature releases, trends from our platform, & customer success stories as we prepare for a banner 2021: https://bit.ly/2Y0jl8K

Not just first-party data, but zero-party data, too. And not just marketers, but publishers, too! "88% of marketers say ...
01/13/2021
88% of marketers say collecting first-party data is a 2021 priority, study says

Not just first-party data, but zero-party data, too. And not just marketers, but publishers, too! "88% of marketers say collecting first-party data is a 2021 priority, study says" via @Merkle https://www.marketingdive.com/news/88-of-marketers-say-collecting-first-party-data-is-a-2021-priority-study/593174/

About half of respondents have amplified digital experiences and strategies to collect more first-party data, per Merkle's 2021 Customer Engagement Report.

Happy 2021! We’re hoping this is the year we can all come together in person again when the time is right. In the meanti...
01/06/2021
Cool Offices: Piano’s cozy office with a library at The Bourse in Old City - Philadelphia Business Journal

Happy 2021! We’re hoping this is the year we can all come together in person again when the time is right. In the meantime, check out this Philadelphia Business Journal feature on our gorgeous Philly office. We can’t wait to get back!

https://www.bizjournals.com/philadelphia/news/2021/01/04/cool-offices-piano-cozy-office-library-the-bourse.html

Cool Offices: Piano's Philadelphia office features a library with a working fireplace, an espresso machine and a "boardwalk" that stretches through the whole office.

Over 65% of users disable auto-renew within the first 60 days of their subscription. With the right intent signals and t...
12/16/2020
Get Past the Paywall: Boost Engagement to Reduce Churn

Over 65% of users disable auto-renew within the first 60 days of their subscription.

With the right intent signals and technology to get past the paywall, you can predictively reach high risk churners in an efficient way. Check the blog to learn more. http://bit.ly/3gTrHHL

Get Past the Paywall: Boost Engagement to Reduce Churn Piano Team Share this Article Facebook Twitter Email LinkedIn Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscriptio...

Were you aware that less than 8% of your website visitors will ever be exposed to an offer from you? Which makes knowing...
12/11/2020
Get Past the Paywall: Make The Right Offer The Right Way

Were you aware that less than 8% of your website visitors will ever be exposed to an offer from you? Which makes knowing exactly what type of offer to deliver them to acquire and then retain them paramount.

Without a full view of the customer journey, you cannot get past the paywall to deliver a truly dynamic pricing model. Check the blog to learn more. https://bit.ly/2Ljt1rI

Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.

Did you know that 68% of first-time website visitors do not engage with the content? That's why it's crucial to give the...
12/09/2020
Get Past the Paywall: Personalize Engagement to Reach Users

Did you know that 68% of first-time website visitors do not engage with the content? That's why it's crucial to give the 32% who do engage a real reason to do so.

Without the right technology, data, and tools to personalize the entire customer journey you cannot get past the paywall. https://bit.ly/3otbZpq

Get Past the Paywall: Personalize Engagement to Reach Users December 7, 2020 Alexandrea Nied Share this Article Facebook Twitter Email LinkedIn     Reach and engagement capture and retain audiences, but personalization amplifies engagement. Personalization demonstrates to users that you not only u...

Using Piano's data-rich, end-to-end subscription solution, The Daily Memphian achieved their 12-month subscriber goal in...
10/28/2020

Using Piano's data-rich, end-to-end subscription solution, The Daily Memphian achieved their 12-month subscriber goal in only 3 weeks. Currently, their subscription base is 5x above their initial goal...and counting! Read the case study for more details.

Link: https://bit.ly/37uWMPl

We partnered with Digiday to analyze the erosion of third-party cookies, and detail how brands use first- and zero-party...
10/01/2020

We partnered with Digiday to analyze the erosion of third-party cookies, and detail how brands use first- and zero-party data to boost audience engagement and improve subscription revenue.

Interested in learning more? Download the full report and prepare for the post-cookie world. https://hubs.ly/H0xhyLQ0

We are extremely excited that our CEO Trevor Kaufman has received the Best MarTech Company CEO award for 2020. Piano has...
09/23/2020

We are extremely excited that our CEO Trevor Kaufman has received the Best MarTech Company CEO award for 2020. Piano has become a must-have technology for media and publishing businesses, and Trevor's outstanding leadership has empowered tremendous growth for the company.

What makes Trevor such an effective marketing leader is reflected in how he responded to the COVID-19 pandemic. When remote work became necessary, Trevor personally spoke to all 300+ employees in 1:1 meetings. He readily makes himself available to any employee who needs support, leading by example and providing genuine feedback and guidance.

We couldn't be happier for the recognition awarded to Trevor, and we look forward to continuing Piano's journey into 2021 and beyond. Learn more here: https://bit.ly/303zaNf

We're continuing our semester-long series at Piano Academy with the next main event. In this course, we have special gue...
09/22/2020

We're continuing our semester-long series at Piano Academy with the next main event. In this course, we have special guest speakers Benjamin Allison of VaynerMedia and Micahel Horn of Huge discussing how publishers have successfully monetized content and advising global brands on how to do the same.

Save your seat! https://bit.ly/2EmwD9t

Final Countdown! Our first Piano Academy course is WEDNESDAY at 10AM ET! Hear from the CEO of the Daily Memphian on how ...
09/14/2020

Final Countdown! Our first Piano Academy course is WEDNESDAY at 10AM ET! Hear from the CEO of the Daily Memphian on how they started a paid publication from zero, and earned thousands of subscribers in weeks. See you there!

REGISTER: bit.ly/3bkEOiF

Cookie regulations are making it tough for publishers and brands to deliver on their customer and business promises.That...
09/10/2020
Monetizing In A Cookieless World: Piano Secures First Party Tracking With Cookie Extension

Cookie regulations are making it tough for publishers and brands to deliver on their customer and business promises.

That’s why we just released Cookie Extension.

This new capability allows you to set and manage your first-party cookies in a cookie-compliant way. Check out our blog post to learn more.
https://bit.ly/3ifUqqh

Browsers are limiting third-party cookies and cross-site tracking. Piano released Cookie Extension to help you set and manage your first-party cookies

"School's in session! Time for a pop quiz. Determine your subscription IQ with our short quiz. And then pick the best Pi...
09/09/2020

"School's in session! Time for a pop quiz.
Determine your subscription IQ with our short quiz. And then pick the best Piano Academy courses for you.

https://bit.ly/2EJHlqQ"

Introducing Piano Academy: The subscription event of 2020. Our complimentary semester-long series will help you whip up ...
09/03/2020

Introducing Piano Academy: The subscription event of 2020.

Our complimentary semester-long series will help you whip up a winning subscription strategy in weeks. We're kicking things off with Eric Barnes at the Daily Memphian!
https://bit.ly/356Lqjg"

As the oldest newspaper in Western Canada, the Winnipeg Free Press is confident in the quality of the content they offer...
08/27/2020

As the oldest newspaper in Western Canada, the Winnipeg Free Press is confident in the quality of the content they offer — but wanted to personalize their digital experience to better deliver it to users. Piano’s personalized content recommendations and data-driven approach helped them build engagement, triple time on site and boost digital subscriptions by 40%.

Learn more in our new success story.

https://hubs.ly/H0v55v20

When Mediahuis decided to supercharge their advertising with an AI-enabled data platform and create an ad experience on ...
08/26/2020

When Mediahuis decided to supercharge their advertising with an AI-enabled data platform and create an ad experience on par with Facebook and Google, they chose Piano DMP to help. Within a year, they were already up and running — and seeing results.

The outcome: targeted campaigns with 26% higher clickthrough rates and skyrocketing conversion.

Find out more in our latest success story.

https://hubs.ly/H0v51sY0

Austrian daily DER STANDARD knew they wanted to introduce a new digital revenue stream, but also hoped to keep content o...
08/13/2020

Austrian daily DER STANDARD knew they wanted to introduce a new digital revenue stream, but also hoped to keep content open to users who couldn’t pay. With Piano’s help, they launched a donations-based strategy — and saw a 10x increase in voluntary contributions in the first month.

A bonus: thanks to Piano Launch Services, they got the whole thing up and running 75% faster than originally planned!

Find out more in our newest success story.

https://hubs.ly/H0tBRLS0

You want your user experience to be a well-oiled machine. That means you don’t want your users to be overwhelmed by all ...
07/13/2020
Creating Priorities vs. Competing Priorities: Piano’s new feature leaves nothing to chance

You want your user experience to be a well-oiled machine. That means you don’t want your users to be overwhelmed by all of your offers at once — or for them to see competing or conflicting messaging at the same time. Instead, you need a way to prioritize them, so that users only see what you want them to see, when you want them to see it.

That’s where our new feature Action Exclusivity comes in.

Action Exclusivity helps you remove any threat of conflict and stops multiple competing experiences from being targeted to the same person on the same page. The result: operational efficiency and better end user experience performance.

What can publishers and content companies do to expand their digital subscription business? Piano’s Guidebook to the Sub...
07/02/2020
A Guidebook to the Subscriber Journey: 10 Strategic Recommendations

What can publishers and content companies do to expand their digital subscription business? Piano’s Guidebook to the Subscriber Journey explores that question and more. Read our 10 strategic recommendations for optimizing your subscription journey in the newest issue of Traffic, our magazine for data-driven business.

https://hubs.ly/H0s103W0

Drawing from findings gathered from across hundreds of sites, this guidebook to the subscriber journey outlines 10 key recommendations that fuel subscription growth.

The world of streaming services is evolving — and sorting through the individual strategies and business models that def...
06/30/2020

The world of streaming services is evolving — and sorting through the individual strategies and business models that define the streaming landscape is more complicated than ever. M.G. Siegler and Matthew Ball explore the future of TV in the new issue of Traffic, Piano’s magazine for data-driven business.

https://hubs.ly/H0s15Rk0

Predictions show that over 157 million Americans will be managing chronic illnesses this year — many of those preventabl...
06/17/2020

Predictions show that over 157 million Americans will be managing chronic illnesses this year — many of those preventable. A wave of tech startups is looking to address that, bringing a consumer-focused approach to preventative healthcare, and using data to help pave the way. Read our Traffic Vol. 4 cover story today. https://hubs.ly/H0rC8FQ0

We're excited to announce that Piano has been selected to join the World Economic Forum TechPioneers Class of 2020! #tec...
06/16/2020
Piano Awarded as Technology Pioneer by World Economic Forum

We're excited to announce that Piano has been selected to join the World Economic Forum TechPioneers Class of 2020! #techpioneers20 @World Economic Forum. https://hubs.ly/H0rwnHj0

Piano, the leading subscription, data management, and customer experience technology provider, was selected among hundreds of candidates as one of the World Economic Forum’s “Technology Pioneers”.

Piano is proud to announce the release of Volume 4 of Traffic, our magazine for data-driven business. This issue, we exp...
06/09/2020

Piano is proud to announce the release of Volume 4 of Traffic, our magazine for data-driven business. This issue, we explore how tech is reshaping healthcare, the rise of TikTok, 50 newsletters that are bringing email back, best practices for subscription-based media — and more. Start reading online today: https://hubs.ly/H0rhYCd0

Today, we’re announcing Piano Frictionless, a new solution for digital media. By providing web users with one-touch/one-...
01/27/2020
Piano Introduces Piano Frictionless, Unlocking a New “Minipayment” Revenue Stream for Digital Media

Today, we’re announcing Piano Frictionless, a new solution for digital media. By providing web users with one-touch/one-glance access, it creates seamless conversion and opens up a new “minipayment” digital revenue stream — the equivalent to a print newsstand.
https://hubs.ly/H0mLQGf0

Piano, the leading subscription, data management and customer experience technology provider today announces Piano Frictionless, a new revenue solution for digital media.

Even media companies with longstanding subscription strategies hit plateaus — so what can they do to build back momentum...
01/15/2020
Lessons From the Nordics: 5 Ways to Get More Out of Mature Subscription Strategies

Even media companies with longstanding subscription strategies hit plateaus — so what can they do to build back momentum? As one of the most mature regions for digital subscriptions, there might be something they can learn from the Nordics. https://hubs.ly/H0mBsYD0

Media companies across Norway, Sweden, Denmark and Finland were early to adopt digital subscription products and have been perfecting their strategies since.

As of September 14, new online checkout regulations go into effect across the European Economic Area and European Union....
09/13/2019
PSD2 and Strong Customer Authentication: Six Things to Know

As of September 14, new online checkout regulations go into effect across the European Economic Area and European Union. Strong Customer Authentication is now required — find out everything you need to know. https://hubs.ly/H0kLK9T0

Digital businesses across the European Economic Area (EEA) and the European Union (EU) are probably already aware of the new regulations coming into place around online checkout.

Is the metered paywall dying? In anticipation of the Online News Association conference this week, Piano SVP Michael Sil...
09/10/2019
The Future of the Metered Paywall

Is the metered paywall dying? In anticipation of the Online News Association conference this week, Piano SVP Michael Silberman explores the question in his post “The Future of the Metered Paywall” — now live on the conference website. https://hubs.ly/H0kHD9S0

It’s a question that’s taken center stage among digital media providers, and I expect it will come up as part of the panel and hallway discussions at ONA19.

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111 S Independence Mall E
Philadelphia, PA
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Digital businesses choose Piano to orchestrate, measure and optimize their entire customer experience, and drive subscription commerce success. A global company with operations in New York, Philadelphia, Amsterdam, London and worldwide, we offer high-performance cloud-based software solutions and strategic services that empower companies to create end-to-end customized digital experiences for users, restrict and sell access to content online, and analyze user behavior to drive engagement, loyalty and revenue. Our customers including The Economist, Hearst, Business Insider, Le Parisien, Funke Mediengruppe and Grupo Abril, as well as over 1,000 other leading organizations in digital media and business. To learn more about Piano's comprehensive product suite visit piano.io.


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Will AI put an end to the metered paywall? Find out what Piano CEO Trevor Kaufman has to say about the machine learning potential of Piano LT[x] in his new guest post on INMA’s Satisfying Audiences Blog https://www.inma.org/blogs/value-content/post.cfm/has-ai-brought-an-end-to-the-metered-paywall?utm_campaign=2019_INMA_TK_Blogposts&utm_medium=social&utm_source=facebook&utm_term=blog&utm_content=INMA
A big "shout out" to Dana Venino!
HOw do I cancel my on-line subscription to Daytona Beach News Journal?
Do you know, or even care, that the terrible tinypass service that you run that operates NBC Sports Gold is down? Check out their FB page - you guys suck
Is Piano down? I cannot log in to any of my accounts. There is nothing on any of your social media.