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Joel Raab Country Radio and Media

Joel Raab Country Radio and Media Adviser to Country radio stations and media companies owned by most of the major broadcast groups. I specialize in increasing ratings and revenue for Country Radio and Media companies.

Operating as usual

Glad to see that AM/FM radio still dominates the car.  Thanks to Edison Research for the confirmation.
03/24/2022
Radio STILL Dominates The Car - Radio Ink

Glad to see that AM/FM radio still dominates the car. Thanks to Edison Research for the confirmation.

Despite slick, new, computer-like infotainment systems installed in every new automobile that rolls off the lot, free radio continues to dominate listening in vehicles. Here's the data to prove it...

It takes a plan to have meaningful breaks on your show.
01/21/2022
Joel Raab’s Specific Suggestions To Make Breaks Count.

It takes a plan to have meaningful breaks on your show.

How many columns have you read that say "be more creative, compelling" or "hold the listeners, recycle the listeners." It’s easier said than done. Radio and media advisor Joel Raab

Thanks to Country Insider for publishing my newest article.  Feel free to share!
08/27/2021
Joel Raab’s Pre-Book Checklist For The Fall.

Thanks to Country Insider for publishing my newest article. Feel free to share!

Many elements go into programming a winning radio station. It might be helpful to make a checklist to make sure you’re buttoned up going into the important fall rating period

Hope you get to see this.  Thanks to Joel Denver and Phyllis Stark for having me moderate this important panel next week...
04/13/2021
New Session Alert: What The Country Format Knows That Your Format Should Learn Featuring Jason Aldean -- At The All Access Audio Summit

Hope you get to see this. Thanks to Joel Denver and Phyllis Stark for having me moderate this important panel next week (April 22nd) with Jason Aldean and John Reynolds at the All Access Audio Summit.

Are you ready for an exciting learning experience right from the comfort of your home or office ... or anywhere? It's the ALL ACCESS AUDIO SUMMIT set for APRIL 21 & 22 -- exploring all things audio: Radio, Streaming, Podcasting in a safe, live stream and on-demand environment. All you have to do is....

Some interesting stats here:
03/18/2021
Radio by the (FCC) Numbers - Radio World

Some interesting stats here:

Every two years, the Federal Communications Commission now is required to publish a Communications Marketplace Report that assesses the state of competition across the broader communications marketplace in the United States. Here are six interesting charts about radio.

Makes sense ... there are concerts in the works for this year.  Opportunity for radio.
03/05/2021
Post-Pandemic Planning: Americans Eager To Get Out Of The House.

Makes sense ... there are concerts in the works for this year. Opportunity for radio.

Americans are eager to head out of the house again. With more vaccines in arms and relaxed mandates on group gatherings, many are planning to return to the office, go

Monday Morning Intel was kind enough to ask me 5 questions about ... wait for it ... radio!  In case you missed it - scr...
11/29/2020

Monday Morning Intel was kind enough to ask me 5 questions about ... wait for it ... radio! In case you missed it - scroll to page 7. Thanks to Rich Meyer, Skip Bishop and Butch Waugh for including my thoughts.

https://mondaymorningintel.com/wp-content/uploads/2020/11/20.-MMI-issue20-11-16-2020.pdf

11/11/2020
www.insideradio.com

Thanks to Brian Mansfield and the new Country Insider for posting my comments regarding Country share and cume - this year vs. last year (on page 4).

I hope Morgan Wallen gets his s**t together.  He could be the format's next superstar. #7summers #morganwallen
10/08/2020

I hope Morgan Wallen gets his s**t together. He could be the format's next superstar. #7summers #morganwallen

There's a correlation between higher ratings and more women having hits. #gabbybarrett #mirandalamabert #marenmorris #ta...
08/07/2020
Female Artists Are Currently Ruling the Top 10 on the Billboard Hot Country Songs Chart

There's a correlation between higher ratings and more women having hits. #gabbybarrett #mirandalamabert #marenmorris #taylorswift

Female artists are currently ruling the Top 10 on the Billboard Hot Country Songs chart, which is an all-encompassing genre chart that utilizes radio-, streaming- and sales-based metrics to determine position. This week's Top 10 on the Billboard Hot Country Songs chart features six female artists

Country shares are looking good this Spring, so far.  As more people are choosing what to listen to rather than having i...
06/15/2020
There’s One Music Genre That’s Thriving During Coronavirus

Country shares are looking good this Spring, so far. As more people are choosing what to listen to rather than having it chosen for them at a workplace, Country is benefiting. It's also improving in the streaming world.

1.3 billion streams and counting.

Update 4/29/20: Ingrid Andress becomes the second female artist in the last month to reach Number One on the Mediabase a...
03/27/2020
For The First Time In Seven Years, Three Female Country Artists Make Top 10.

Update 4/29/20: Ingrid Andress becomes the second female artist in the last month to reach Number One on the Mediabase airplay chart with "More Hearts Than Mine." Gabby Barrett proceeded her with 'I Hope."

Update: Four of the Top 10 on the Mediabase Country chart are from women (three solos, one duet) the week of April 21, 2020.

Women are achieving greater chart success lately. Let's hope the trend continues. Thanks Jay Gleason for asking for my thoughts in this Inside Radio article today. #marenmorris #ingridandres #gabbybarrett

For the first time in more than seven years, there are three female solo artists within the Top 10 of the country radio charts. Maren Morris is joined by newcomers

Could not have said this better myself.  What word does your radio station own? Here's a must read.
03/10/2020
What's Your Word? | Coleman Insights

Could not have said this better myself. What word does your radio station own? Here's a must read.

A lesson from "Focus" by marketing strategist Al Ries is the need for every brand to own a word. It's applicable to every brand including radio stations.

This is good news.   Apparently we're doing a great job as an industry of letting our audience know where they can find ...
02/25/2020
Smart Speaker Usage Is Growing, And AM/FM Radio Is Coming Along For The Ride.

This is good news. Apparently we're doing a great job as an industry of letting our audience know where they can find us on Smart Speakers.

A new report about U.S. smart speaker trends has some good news for traditional radio: AM/FM listening accounts for the largest share of smart speaker usage — and that slice

Just arrived in Nashville.  Looking forward to a great CRS Week! #CRS2020.
02/18/2020

Just arrived in Nashville. Looking forward to a great CRS Week! #CRS2020.

Smart speaker growth appears to have slowed slightly, in terms of the percentage of those adopting them year to year.  I...
01/09/2020
Edison: Nearly One In Four Americans Now Own A Smart Speaker.

Smart speaker growth appears to have slowed slightly, in terms of the percentage of those adopting them year to year. I would have thought by now that more than 1/4 of the population would have them.

The latest survey from The Smart Audio Report, conducted by NPR and Edison Research after the December 2019 holidays, shows continued growth in the smart speaker market with 60 million

Happy to see this.  I had the honor of visiting this historic tower site a few years back.  It was a complete radio geek...
01/07/2020
Landmark of Brentwood WSM Tower restored after historic Spring storm damage

Happy to see this. I had the honor of visiting this historic tower site a few years back. It was a complete radio geek-out. Long live The Legend, #650WSM. #WSM. #GrandOleOpry.

The WSM Radio Tower on Concord Road has been an icon of Brentwood for decades, but after an April lightning strike left the tower dark, many residents asked what happened

Radio remains strong, especially with commuters, according to Nielsen.
01/01/2020
Radio Listening Remains Very Strong - Radio Ink

Radio remains strong, especially with commuters, according to Nielsen.

That's according to a new report from Nielsen. The ratings firm says adults 18 and older spend just shy of six hours with their TV-connected devices every week. Time spent with radio is nearly 12 hours per week (this corrects an earlier version of our story that incorrectly stated 12 hours per day).

All Christmas on a Country station?  Here's an article I contributed to from last year's Inside Radio. #CountryChristmas...
12/13/2019
Why Some Country Stations Go All Christmas.

All Christmas on a Country station? Here's an article I contributed to from last year's Inside Radio. #CountryChristmas.

It’s the most wonderful time of the year – unless you’re competing with an all-Christmas station and you happen to be in one of the formats that traditionally sees the

Smart speaker listening to AM/FM Radio is increasing.  Teaching our listeners that they can find us on Amazon and Google...
12/03/2019
17% Of Listening To AM/FM Streams Now Occurs On Smart Speakers.

Smart speaker listening to AM/FM Radio is increasing. Teaching our listeners that they can find us on Amazon and Google devices remains a priority, and will for the foreseeable future.

As smart speakers become a fixture in more U.S. households, the amount of listening to AM/FM radio streams on the devices is on a solid upward trajectory. The percent of

Thanks to Jay Gleason and Inside Radio for covering the CRS360 Webinar that I was privileged to participate in with Niel...
10/11/2019
CRS360: Programming In A Continuous Measurement World.

Thanks to Jay Gleason and Inside Radio for covering the CRS360 Webinar that I was privileged to participate in with Nielsen's Jon Miller and moderator Tom Baldrica.

Continuous Diary Measurement is opening a new ratings world for programmers in 46 markets where Nielsen has upgraded the diary service to monthly ratings. Programmers are still getting their hands

10/07/2019

A prime opening. PD with an airshift in a Top 100 market for a reporting station. Apply to [email protected] if you're interested or know of someone who might be interested. Thanks. EOE.

Address

1172 S Broad ST
Philadelphia, PA
19146

Telephone

(215) 750-6868

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Our Story

Joel Raab currently advises Country radio stations for companies including Entercom, Beasley, Americom, Bonneville, Forever Media, Max Media, Renda, Saga, VerStandig, Community Broadcasters and others. Station he has advised include KKGO, Los Angeles; WXTU, Philadelphia; WYCD, Detroit and KILT, Houston. Prior to programming and marketing consulting, Joel programmed and served as an on-air personality in three major markets; New York, Cleveland and Pittsburgh. A communications graduate of Northwestern University, Joel was born in the Pittsburgh area and currently lives outside of Philadelphia. He's married with two college age children.

Joel Raab was inducted into the Country Radio Hall of Fame in 2015.

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Comments

Didn't you want to come to the big country music event this weekend in Louisville? Many of the big names will be performing.
Hi Joel, I'd like to chat with you on the phone about my syndicated, weekend, 3 hour Radio Show, "Pat's Country Classics" ®. Please ping me with a number. [email protected]. Best Regads, Pat www.appleson.com
I DO NOT KNOW IF YOU REMEMBER US, JOEL, FROM WHEN WE BELONGED TO THE SUBURBAN TEMPLE, ALL THOSE YEARS AGO. I THINK YOU WERE FRIENDS WITH MY OLDER SON, GARY, WHO HAS BEEN A MEDICAL DR. IN NY. SINCE 1981. DO NOT THINK HE WILL EVER RETIRE. SO MANY OF HIS PATIENTS ARE ACTORS. IF YOU GOOGLE HIM, YOU WILL SEE HIM WITH SUZANNE SOMMERS.. JUST LAST WEEK HE ATTENDED A MEMORIAL SERVICE AT SUBURBAN TEMPLE,....I STILL CALL IT THAT....FOR MY HUSBAND, WHO PASSED AWAY 15 YEARS AGO. IRV WAS AN EXTREMELY ACTIVE MEMBER THERE. BYE FOR NOW. FROM RONNIE KLINGSBERG