Format We’re a creative studio with a passion for making captivating visual content that expresses our clients’ brands. Our mission is simple: Create. Or Die. Creative.

We want our clients and agency partners to have a great time from creative development through post. Production. Post. Format is a collective of creative individuals who have a passion for making captivating visual content that expresses our clients’ brands. We have uniquely positioned ourselves for scalability so that we can comfortably approach any project while staying competitive in budget but

unprecedented in value. We aren’t looking for a one night stand, we are in it for the long haul because relationships are important to us. We want our clients to have a great experience from creative development through post.

Cue the kiddo chaos! We had an absolute blast producing this fantastic spot with our friends at  bringing the VTech Inno...
02/20/2025

Cue the kiddo chaos! We had an absolute blast producing this fantastic spot with our friends at bringing the VTech Innovation Lab to life. The set? Pure magic. The talent? A delightful mix of toddlers and babies, the ultimate wild cards.
It was a production full of surprises (and probably a few snacks and naps) as we captured each playful moment. Sure, wrangling multiple tiny humans made for a long day, but the result? Totally worth it. Enjoy!

Napa Adventure! We’re thrilled to share this incredible project we created with our friends  in the stunning Napa Valley...
01/02/2025

Napa Adventure! We’re thrilled to share this incredible project we created with our friends in the stunning Napa Valley. From winding roads to rolling vineyard hillsides, every moment felt like pure magic.This run-and-gun shoot was all about capturing the spirit of exploration, off-road adventure, and Subaru’s connection to the world around us—beautifully embodied in their new all-electric Solterra.

Enjoy!

The  team recently tapped .made to help capture motion and stills content of three unforgettable shows with rising count...
11/13/2024

The team recently tapped .made to help capture motion and stills content of three unforgettable shows with rising country stars Ian Munsick, Brent Cobb, and Southall! For these “Truck Bed Sessionz” - the artists performed pop-up intimate concerts across different Sheetz parking lots throughout the Pittsburgh area. From behind-the-scenes tour bus interviews to warm-ups to the on-stage magic, our team had an absolute blast capturing these amazing artists perform for all of the Sheetz Freakz out there.

Check out the tour and some killer behind-the-scenes!

Good things get better when you share them - which is why we are so pumped to share this spot we created for Annie’s x F...
10/25/2024

Good things get better when you share them - which is why we are so pumped to share this spot we created for Annie’s x Fruit Friends with the amazing folks at

This project brought together a dynamic mix of creativity and challenge: a one-day, on-location shoot where we transformed a dining room into a classroom, created an epic blanket fort, and designed a bright, lively atmosphere—all while working with young talent to keep the energy high and positive. Despite a packed schedule, the team brought it all together seamlessly.

We hope it brings a smile to viewers and inspires you to pick up some Annie’s and Fruit Friends!

We’re thrilled to share the highly anticipated return of everyone’s favorite Dietz & Watson snack slinger, The Gabaghoul...
10/08/2024

We’re thrilled to share the highly anticipated return of everyone’s favorite Dietz & Watson snack slinger, The Gabaghoul! Thanks to the incredible team at - we had the pleasure of diving back into this spine-tingling creative and resurrecting the beloved character just in time for Halloween. This year, we turned up the heat—bringing in the Soprano’s iconic Steve Schirripa to breathe new life into The Gabaghoul! His ghostly hot dog cart came alive during an epic night shoot, and we couldn’t have done it without the amazing crew who made it all possible.

We recently teamed up with  to create content for their US stroller and car seat launch at  ! Joie has been a game-chang...
09/26/2024

We recently teamed up with to create content for their US stroller and car seat launch at ! Joie has been a game-changer for millions of parents in Europe, bringing joy and ease to family life, and we’re thrilled to welcome them to the US!

Shot at over two fun-filled production days, the series of content showcases their innovative ginger, nutmeg, and mint product lines. Enjoy!


We’re beyond excited to share this stellar commercial we produced for  in collaboration with our talented friends at  . ...
09/12/2024

We’re beyond excited to share this stellar commercial we produced for in collaboration with our talented friends at . Assembling the perfect team to bring this concept to life was nothing short of magical 🐸 🚀

Last month, the Format team hit the ground running to capture dynamic content for Sparkling Ice, all in celebration of t...
08/09/2024

Last month, the Format team hit the ground running to capture dynamic content for Sparkling Ice, all in celebration of the 2024 Olympics! Collaborating closely with the talented creative team at we produced these “Team Anything But Subtle” social and broadcast spots.

Naturally, our journey took us across the USA with visits to Atlanta, Kentucky, and San Diego, where we had the privilege of working with inspiring athletes. Hearing their stories, techniques, (and their love for Sparkling Ice) as they prepared for Paris made this project truly special. Huge thanks to all involved!

Visualizing 20+ years of a home’s exterior in under 30 seconds - no problem! We had a blast creating this spot for Ameri...
07/16/2024

Visualizing 20+ years of a home’s exterior in under 30 seconds - no problem! We had a blast creating this spot for American Standard with the amazing creative force ! Built and filmed in-studio at

After nearly a year of planning, our team produced this promotional Audi spot to increase the visibility and accessibili...
05/30/2024

After nearly a year of planning, our team produced this promotional Audi spot to increase the visibility and accessibility of larger virtual production opportunities in our region.

Like any filmmaking tool, Virtual Production is a wonderful resource to have in the arsenal, and we wanted to create a comprehensive product to showcase not just our end result capabilities but also to showcase and teach the process of the technology to our clients and community. So we partnered with The Pine Box Studios, Vp Toolkit, Catalyst Virtual, and Expressway Cinema Rentals to create a cinematic spot, accompanied by an all-encompassing in-depth behind-the-scenes look into the project’s creation.

This project originated with our Director Nic Reader developing the concept, shots, and storyboards while EP Mike Gualtieri and Producer/PM Joe Leonard started putting the pieces together to make it a possibility. Our longtime pal and collaborator Brian Market from the Pine Box Studios opened the doors and gave us carte blanche to all of their magical resources. The Pine Box’s Ryan Ward led the charge from the logistical and rigging approach for all lighting and the LED wall essentials. Format then teamed up with Ian Fursa and VP Toolkit to create the 3D environments in Unreal Engine as the immense LED wall construction began. With a 35’ wide backdrop, a 30’ horizontal LED wall for top reflections, and two 13’ high LED wild walls, we could bring the spot to life and surround the talent and hero vehicle with ease.

We shot using an Alexa 35 - which has an internal genlock option so we could seamlessly sync with the virtual wall. We decided to shoot this project with Cooke anamorphic lenses to enhance the cinematic quality while enhancing the luxury style and feel of the spot.

Our new friends at Winner Auto in Wilmington, DE generously donated a brand new Audi e-tron to the project and have been a valuable partner throughout production and post-production. With production wrapped, Format’s Post Supervisor Andrew Kunkle took the wheel in post-production as we brought the spot to life. Format’s Daniel Haddaway and Mark Melchiorre created CGI shots that were added throughout to augment the in-camera footage. Our longtime pal Ben Wong from Dragon Fly Audio Post and Rob Bessette from Color Refinery added the final touches to the sound and color respectively to bring the spot across the finish line.

Every live-action scene in the entire spot was generated in Unreal Engine and captured in-studio over the course of just one single production day. Virtual production is a great tool that allows us to transport to multiple complex environments quickly and seamlessly. With this tool, we were able to bypass any company moves, process trailers, weather conditions, and multi-day/night filming.

Check out the final results below and an in-depth behind-the-scenes look linked in the comments!

Watch the BEHIND THE SCENES here: https://youtu.be/bovx7s2bYwoFormat goes virtual! We teamed up with the Pine Box Studios, VP Toolkit, Catalyst (and many mor...

Format goes virtual! We teamed up with  and  (and many more!) to craft this immersive Audi spot using Unreal Engine and ...
05/30/2024

Format goes virtual! We teamed up with and (and many more!) to craft this immersive Audi spot using Unreal Engine and Virtual Production. Check out this exciting endeavor as we showcase not just the final product, but also the intricate process behind-the-scenes.

We partnered with our good pal and collaborator Jon Walley and local creative guru Christian Carl to produce this though...
03/13/2024

We partnered with our good pal and collaborator Jon Walley and local creative guru Christian Carl to produce this thought-provoking spot for People for the Ethical Treatment of Animals (PETA).

Shot in one single day, we successfully leveraged one home location to create these five distinct scenes. From there, Format's team took on post and editorial to deliver multiple versions for various social distribution platforms.

---

“Say cheese”? More like “Say kidnapping, r**e, and painful mutilations.” Find out why Gen Alpha isn’t smiling about bovine mammary secretions in this new ad ...

February is heart month and we ❤️ your ❤️ health. This 3D spot, made with love for Aloysius Butler & Clark and AtlantiCa...
02/22/2024

February is heart month and we ❤️ your ❤️ health. This 3D spot, made with love for Aloysius Butler & Clark and AtlantiCare, reminds patients to get their heart checked!

---

With nine special recognitions from Healthgrades this past year, our comprehensive cardiac care is the complete package.

02/12/2024

A half-time experience only a (real) Usher can provide! The fine folks at Red Tettemer O'Connell + Partners tapped Format for production and post on this series of shenanigans with real stadium Ushers - featuring delicious Dietz & Watson meats and cheeses.

Address

Philadelphia, PA

Telephone

+12672025164

Alerts

Be the first to know and let us send you an email when Format posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Format:

Share