02/21/2023
We're thrilled to share the release of this sequel "Righteous Riders" campaign for and our incredible agency collaborators . If you drink, don't drive and if you drive, don't drink!
Format
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Award-winning Philadelphia Film and Video Production Company that blends fresh creativity with techn Creative. Production. Post.
Format is a collective of creative individuals who have a passion for making captivating visual content that expresses our clients’ brands. We have uniquely positioned ourselves for scalability so that we can comfortably approach any project while staying competitive in budget but unprecedented in value. We aren’t looking for a one night stand, we are in it for the long haul because relationships
are important to us. We want our clients to have a great experience from creative development through post.
12/23/2022
Happy Holidays from the Format team! ☃️
09/06/2022
Grab your glad rags and check out our latest collaboration with our friends for 's centennial celebration, honoring the one that started it all, the 1921 Slider.
#1921
09/06/2022
Grab your glad rags and check out our latest collaboration with our friends for 's centennial celebration, honoring the one that started it all, the 1921 Slider.
#1921
08/29/2022
08/10/2022
It was fun bringing the beach to the office! We created this sandbox project with Sun Bum
06/28/2022
Our team was inspired by the great folks to create this one of a kind 2D animated spot. Check out the amazing design and animation work by our own
06/22/2022
Our team latched on to this amazing concept developed by for the Delaware Division of Public Health. Together, in pre-production, we designed the entire maze world from scratch. Then through blending live-action, CG and Unreal Engine content, we brought it all to life!
06/14/2022
We linked up with our great friends to develop and produce this impactful spot for . Our team blended CG particle smoke seamlessly into each shot to elevate the gritty realism of this story.
06/08/2022
Who can resist a delicious bowl of Cheerios? We can’t! Check out our latest Virtual Production project we created featuring
05/20/2022
Pullin’ out all the stops for the tabletop and product shots!
05/18/2022
We teamed up with our good friends .consequences to create these fun spots (and more) for ! We collaborated through creative, production, and post to bring these appetizing products to life in all of their ooey-gooey glory. Bon appétit!
05/03/2022
03/12/2022
Kyle Soehngen is an award-winning writer/director and graduate of the American Film Institute Conservatory. Oh, and he’s one of the newest additions to Format’s Directors Roster.
His thesis work was awarded a Student Emmy by the Television Academy Foundation and garnered a student BAFTA nomination. He has directed spots for clients including Abbott Nutrition, AMV BBDO, Chevy, Gillette, NBC Universal, P&G, PlayStation, TBWA, Under Armour, and more.
-directors-cut
03/03/2022
Format is overjoyed to announce the addition of Anna Remus, to our Directors Roster. Our network keeps expanding and we couldn’t be more excited about it.
Anna is a Minnesota-born and Los Angeles-based director and writer. She grew up in the wild, frigid landscapes of International Falls, America’s coldest city. As a director, she roots for the underdog. She wants to tell stories of the unheard, through the gateway of the genre.
Her branded work includes collaborations with Randolph USA, Pegasystems, Barefoot Scientist, and Bass Medical Group - among others.
01/20/2022
Don’t be afraid to throw some paint, make a messy masterpiece, and embrace the sloppy life. Check out this amazing collab with for the one and only sloppy joe sliders.
01/11/2022
We sliced our way into the new year creating this awesome spot for with our amazing collaborators Bon appetit!
01/11/2022
Another brewtiful 2D animation by .Hope you enjoy it, it means a latte to us!
11/18/2021
We were busy getting ready for the holidays with our good friends to create these delectable -Maid spots. Let's keep on raisin the bar...
10/27/2021
We ❤️ Big P***y! Another successful collaboration with and this time starring as The Gabaghoul! These hilarious commercials have already been featured on AdWeek, Nerdist, Barstool, and the A.V. Club. Congrats to all involved and Happy Halloween!
Director:
Agency:
Client:
Plus the best crew in the world!
08/24/2021
We’ve made new friends at and we are so proud to have been part of the Subaru Loves Learning initiative.
03/23/2021
Don't hesitate to animate. We had a blast creating this ad for our new friends Animated by
02/17/2021
We had the absolute pleasure collaborating with our new friends on this delectable spot for White Castle. Keep it Bougie!
02/05/2021
Anyplace...Anywhere...Anytime!
Amazing? No...!
Director/Animator:
02/03/2021
Check out this piece we created in conjunction with our friends at .are.parody for CREXi. From creative conception to the finishing touches, we crafted this video to perfectly match CREXi's brand style.
02/02/2021
Send your tastebuds packing on a journey prepared simply at home with
Agency:
02/01/2021
Handpicked and served just right. Get the real deal and ditch the junk. We loved collaborating with our friends at to create these spots. Enjoy!
09/29/2020
As Summer comes to an end, we wanted to pay tribute to our favorite Summer coffee! We are huge fans of and their Summer Haze blend. Check out this fully CG spot we whipped up to celebrate. Cool beans!
07/28/2020
High performance in any condition - track, street, or tread. Nike Presto outperforms the rest.
Director/Animator:
07/22/2020
Whether you're at a BBQ or making a splash in the pool, Summer is always better with Herr's. Make it a Philly Summer!
Director: Peter Heacock
Agency
07/09/2020
Edit from anywhere!
06/01/2020
05/19/2020
Sometimes you have to think outside the box. The .made team is incredibly excited to introduce our new SandBox initiative to the world. SandBox is a place for us to play, create, collaborate, and try new things. Check it out for yourself - format.tv/sandbox
05/08/2020
So tell us, which is your favorite flavor? This project quenched our thirst while creating it for the wonderful folks . Enjoy and drink responsibly, and at a distance...
04/30/2020
We wanted to look our best and the only way to do that is with YSL Beauty Products. Check out this awesome 3D spot we created for our friends YSL Beauty
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Videos
Our team was inspired by the great folks @chewy to create this one of a kind 2D animated spot. Check out the amazing design and animation work by our own @dhaddaway #chewy #formatmade #makeitdope #paws #pets #animation #2danimation #aftereffects #motiongraphics
Our team latched on to this amazing concept developed by @abc_creative for the Delaware Division of Public Health. Together, in pre-production, we designed the entire maze world from scratch. Then through blending live-action, CG and Unreal Engine content, we brought it all to life! #formatmade #makeitdope #videoproduction #virtualproduction #phillyfilm #commercial #vfx #cgi #visualeffects #ue5 #unrealengine5 #epicgames #lumen
We linked up with our great friends @abc_creative to develop and produce this impactful spot for @delaware_gov. Our team blended CG particle smoke seamlessly into each shot to elevate the gritty realism of this story. #formatmade #makeitdope #videoproduction #phillyfilm #commercial #embergen #vfx #cgi #smoke #visualeffects
Who can resist a delicious bowl of Cheerios? We can’t! Check out our latest Virtual Production project we created featuring @cheerios #virtualproduction #ue5 #unrealengine5 #vivecosmos #formatmade #makeitdope #videoproduction #phillyfilm #cheerios #cereal #commercial
Pullin’ out all the stops for the tabletop and product shots!
Violife Cheese
We teamed up with our good friends @truth.consequences to create these fun spots (and more) for @violifeus ! We collaborated through creative, production, and post to bring these appetizing products to life in all of their ooey-gooey glory. Bon appétit! #formatmade #makeitdope #production #motiongraphics #graphicdesign #VFX #postproduction #studioprodution #violife #violifefoods #vegan #veganlife #veganlifestyle #plantbased #veganinstagram #veganinsta #veganinstafood
Kyle Soehngen @kylesoehngen is an award-winning writer/director and graduate of the American Film Institute Conservatory. Oh, and he’s one of the newest additions to Format’s Directors Roster. His thesis work was awarded a Student Emmy by the Television Academy Foundation and garnered a student BAFTA nomination. He has directed spots for clients including Abbott Nutrition, AMV BBDO, Chevy, Gillette, NBC Universal, P&G, PlayStation, TBWA, Under Armour, and more. #formatmade #formatroster #production #commercialproduction #commercialdirector #subaru-directors-cut
Format is overjoyed to announce the addition of Anna Remus, @annathedirector to our Directors Roster. Our network keeps expanding and we couldn’t be more excited about it. Anna is a Minnesota-born and Los Angeles-based director and writer. She grew up in the wild, frigid landscapes of International Falls, America’s coldest city. As a director, she roots for the underdog. She wants to tell stories of the unheard, through the gateway of the genre. Her branded work includes collaborations with Randolph USA, Pegasystems, Barefoot Scientist, and Bass Medical Group - among others. #formatmade #formatroster #production #commercialproduction #commercialdirector #director
Don’t be afraid to throw some paint, make a messy masterpiece, and embrace the sloppy life. Check out this amazing collab with @merkleypartners for the one and only @whitecastle sloppy joe sliders. #formatmade #makeitdope #videoproduction #phillyfilm #whitecastle #sloppyjoe #burgers
We sliced our way into the new year creating this awesome spot for @zwilling_usa with our amazing collaborators @merkleypartners Bon appetit! #formatmade #makeitdope #videoproduction #phillyfilm #setlife #kitchen #zwilling #zwilling1731
Another brewtiful 2D animation by @dhaddaway .Hope you enjoy it, it means a latte to us! #danimation #2danimation #formatmade #makeitdope #phillypostproduction #sandbox #phillypostproduction #motiongraphics #starbucks
We were busy getting ready for the holidays with our good friends @quenchagency to create these delectable @Sun-Maid spots. Let's keep on raisin the bar...
The Gabaghoul
We ❤️ Big Pussy! Another successful collaboration with @redtettemer and @dietzandwatson this time starring @officialvincentpastore as The Gabaghoul! These hilarious commercials have already been featured on AdWeek, Nerdist, Barstool, and the A.V. Club. Congrats to all involved and Happy Halloween! Director: @michaelryan900 Agency: @redtettemer Client: @dietzandwatson Plus the best crew in the world!
We’ve made new friends at @subaru and we are so proud to have been part of the Subaru Loves Learning initiative. #lovelearning #subaru #formatmade #makeitdope #production #subaruloveslearning #setlife #phillyfilm
Rutgers Camden
White Castle
Amazon
Crexi
Hatfield
Musselman
No matter how you lunch... @dietzandwatson has you covered! We teamed up with the awesome team at @redtettemer to produce this :30 spot to celebrate all things lunch. Yum! #formatmade #makeitdope #formatsandbox #production #studioproduction #madeatbuds #DietzAndWatson #ItsAFamilyThing #SandwichesOfInstagram #SandwichPorn #NoLeftovers #TasteThisNext #Feastagram
La Colombe
As Summer comes to an end, we wanted to pay tribute to our favorite Summer coffee! We are huge fans of @lacolombe and their Summer Haze blend. Check out this fully CG spot we whipped up to celebrate. Cool beans! #formatmade #makeitdope #formatsandbox #sandbox #phillypostproduction #cg #computergraphics #3D #3Ddesign #motiongraphics #animation #lacolombecoffee #lacolombe #draftlatte #coffeetable #coffeeholic #coffeetime #coffeeart #coffeemug #coffeebreak #coffeemaker #coffeebar #Icedcoffee #lattelove #lovelattes #beautiful #beauty
High performance in any condition - track, street, or tread. Nike Presto outperforms the rest. @Nike #3d #3dpost #3ddesign #makeitdope #nike #nikeshoe #nikeperformace #nikewoman #b3d #blender #cycles Director/Animator: @stee_vfx
Whether you're at a BBQ or making a splash in the pool, Summer is always better with Herr's. Make it a Philly Summer! Director: Peter Heacock @peterheacock Agency @quenchagency #stopmotion #animation #formatpost #rotoscope #formatmade #makeitdope
Edit from anywhere!
Stay Strong, Stay Together, Stay Safe
Sandbox
Sometimes you have to think outside the box. The @format.made team is incredibly excited to introduce our new SandBox initiative to the world. SandBox is a place for us to play, create, collaborate, and try new things. Check it out for yourself - format.tv/sandbox #sandbox #formatmade #formatsandbox #bts #videoproduction #makeitdope #vfx #3d #creative #fun #experimental #phillypost #phillypostproduction
So tell us, which is your favorite flavor? This project quenched our thirst while creating it for the wonderful folks @budlight. Enjoy and drink responsibly, and at a distance... #budlight #budlightseltzer #drinkresponsibly #socialdistancedrinking #3D #3Ddesign #3Danimation #Format3D #wfh #formatmade #covidcreative #format #productioncompany #3dmodelling #makeitdope #formatsandbox #sandbox #phillypost #phillypostproduction
YSL Lipstick
We wanted to look our best and the only way to do that is with YSL Beauty Products. Check out this awesome 3D spot we created for our friends YSL Beauty #yslbeauty #mylipsrock #rougevolupteshine #WFH #formatmade #covidcreative #format #productioncompany #3dmodelling #makeitdope #formatsandbox #sandbox #phillypost #phillypostproduction
Sagamore Spirit Rye
We created this spot for our friends Sagamore Spirit . We hope you enjoy it as much as we enjoy your products! #collaborate @unpop_now #production #onlocation #BTS #advertising #advertisement #commercial #commercialproduction #sandbox
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Formats mission to support passionate individuals creative process to help fam gain relationships with their clients is so inspirational and important in the media and film industry. As an award-winning Philadelphia film and video production company, I wanted to introduce you to a creative and fresh 90s film that has been re released on VOD platforms. The 1993 art house film Ruby in Paradise is directed and written by the talented Victor Nuñez. He successfully lets us in on the humble mind and private life of Ruby, where we see a lot of introspection, her tender side, and her tough side. Ruby in Paradise’s values strong young women trying to develop in a stereotype-driven society and not being afraid to go against this structure of society.
I cannot talk about enough. Ill link the Quiver Distribution trailer for you:
I cannot talk about enough. Ill link the Quiver Distribution trailer for you:
What's the Super Bowl without the commercials?! We're pregaming Super Bowl Sunday by reminiscing on these spots we provided equipment for.
Check out the full Super Bowl ads below:
Facebook "Ready to Rock?" 2020
Production Company: Iconoclast.tv
https://www.youtube.com/watch?v=Rpxqja0zD5Y
Cure Auto "Screw in your Head" 2019
Production Company: Neighborhood Film Co.
https://www.youtube.com/watch?v=99aySA6ZarA
Dietz & Watson "Deli Deli" 2018
Production Company: Format
https://www.youtube.com/watch?v=4B0pBNEfXaM
Check out the full Super Bowl ads below:
Facebook "Ready to Rock?" 2020
Production Company: Iconoclast.tv
https://www.youtube.com/watch?v=Rpxqja0zD5Y
Cure Auto "Screw in your Head" 2019
Production Company: Neighborhood Film Co.
https://www.youtube.com/watch?v=99aySA6ZarA
Dietz & Watson "Deli Deli" 2018
Production Company: Format
https://www.youtube.com/watch?v=4B0pBNEfXaM
Here's a creative solution for a 270 degree dolly shot in an office with really strong backlighting, no possibility of a generator, and the crew not being allowed to hard mount any equipment. Using only LED's, the crew was able to combat the strong backlighting along with our Skypanel 360, LiteMat 2L Plus, and our Matthews Studio Equipment, Inc. Max Menace Arm to rig the LiteTile 4x8.
DP: Zac Rubino
Camera Operator: Ian Duffy
First AC: Mike Toland
2nd AC: Will Espinola
Gaffer: Zach Van Heel
Key Grip: Ted Holmewood
Best Boy Grip: Paul Odrobina
Format Lutron Electronics LITEGEAR ARRI
DP: Zac Rubino
Camera Operator: Ian Duffy
First AC: Mike Toland
2nd AC: Will Espinola
Gaffer: Zach Van Heel
Key Grip: Ted Holmewood
Best Boy Grip: Paul Odrobina
Format Lutron Electronics LITEGEAR ARRI
CREW ON DEMAND IN THE PALM OF YOUR HAND www.crewup.co Come on PHILLY this ones for YOU
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