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Slice Communications

Slice Communications At our core, Slice Communications exists to get people to pay attention. As a leading Philadelphia marketing and communications company, our strategic focus on attention has helped our clients achieve and surpass their business goals.

Operating as usual

It was an honor to be a recipient of the Diversity, Equity & Inclusion Honor Roll at the Women's Business Enterprise Cen...
10/27/2022

It was an honor to be a recipient of the Diversity, Equity & Inclusion Honor Roll at the Women's Business Enterprise Center East's Desserts & More awards alongside other amazing women entrepreneurs! Congratulations to all of the winners 👏

Meet this month’s Slice Squad Spotlight Adrian 👋 As a data-driven and client-centric social media AM, Adrian walks throu...
10/26/2022

Meet this month’s Slice Squad Spotlight Adrian 👋 As a data-driven and client-centric social media AM, Adrian walks through best practices for creating insightful and engaging social media posting plans. Read his blog here: https://bit.ly/3f6t2i9

10/24/2022

When developing a marketing strategy it all starts with your target audience. CEO Cass Bailey talks through understanding your audience and more on the Better Business Minds podcast. Watch the full episode here: https://vimeo.com/743528168

Our team is proud to team up with Philly House again this year to support serving up to 1,000 meals this Thanksgiving. C...
10/21/2022

Our team is proud to team up with Philly House again this year to support serving up to 1,000 meals this Thanksgiving. Consider donating to help for Philly’s most vulnerable: https://bit.ly/3EVzYJm

We appreciate all the feedback we’ve been receiving for both books! If you haven’t shared your thoughts we look forward ...
10/19/2022

We appreciate all the feedback we’ve been receiving for both books! If you haven’t shared your thoughts we look forward to reading them on our Amazon pages ⭐

"Pay Attention!": https://amzn.to/3ygcnOI
"Social Media is About People": https://amzn.to/3yNOtvv

Cass Bailey had a great time talking with Erika about finding the harmony between work and your personal life, how she b...
10/17/2022

Cass Bailey had a great time talking with Erika about finding the harmony between work and your personal life, how she balanced writing two books, and so much more. Tune in for a high energy listen: https://bit.ly/3EF0kiz

10/13/2022

One of the most effective ways to connect with your audience is through email 📧 Download our checklist for easy steps to grow your organization's list: https://bit.ly/3rPe2Ie

It’s such an honor to be recognized as one of the top women-owned businesses by revenue in the Greater Philadelphia regi...
10/11/2022

It’s such an honor to be recognized as one of the top women-owned businesses by revenue in the Greater Philadelphia region by the Philadelphia Business Journal.

Check out the full list here: https://bit.ly/3e2uHVe

Don’t let your social media content fall into a seasonal slump. Senior Social Media Account Manager Caroline helps answe...
10/05/2022

Don’t let your social media content fall into a seasonal slump. Senior Social Media Account Manager Caroline helps answer the all too common question “What should I post?” 👉 https://bit.ly/3EdU69h

The  is so excited to support another  🌷 We can't wait to bring "The Garden Electric" to life as it returns indoors this...
10/03/2022

The is so excited to support another 🌷 We can't wait to bring "The Garden Electric" to life as it returns indoors this winter!

Tickets to the 2023 are on sale now! This year’s Flower Show, "The Garden Electric," returns indoors to the Pennsylvania Convention Center - Philadelphia, PA (Philly) March 4-12! Don't miss out on your chance to spark joy and get your tickets today: https://bit.ly/3Cu5Mnd

Center City Business Association came to Slice looking for support around their name change and modernized rebrand. See ...
09/30/2022

Center City Business Association came to Slice looking for support around their name change and modernized rebrand. See how our team of experts successfully engaged with members and sponsors, while reaching the Philadelphia community-at-large: https://bit.ly/3R9kALK

With the holiday season right around the corner, now is the time to get your marketing strategy in place! We share 4 way...
09/28/2022

With the holiday season right around the corner, now is the time to get your marketing strategy in place! We share 4 ways to deck the halls, and your social media ads, this winter: https://bit.ly/3DOLMwA

What an honor! With the support of our incredible Diversity Advisory Council, we are proud of the work we've accomplishe...
09/28/2022

What an honor! With the support of our incredible Diversity Advisory Council, we are proud of the work we've accomplished together for our clients. As an agency, we hold ourselves to a higher standard in the communications industry. Because words matter. And representation matters.

Congratulations🎉 to all of our Diversity, Equity, & Inclusion Honor Roll Award Winners🏆 including: M. Davis & Sons, Inc. Slice Communications LOUTEL Law AstraZeneca HighMark Health PPL Corporation Comcast Prelude Solutions Partner's Consulting, Inc. Instant Teams It's Bossible JURISolutions MINWO Inc.
Commonwealth Capital Corp.

This honor is awarded to WBEC-East certified Women Business Enterprises (WBEs) and WBEC-East Council Member Organizations that have demonstrated a commitment to advancing diversity, equity, and inclusion (“DE&I”) within their company, industry, and community.

Celebrate with all our winners at this year's WBEC-East Annual Awards Ceremony combined with our Desserts & More Fundraiser on Wednesday, October 26th! Join us as we give the gift of praise, all while winning prizes and networking with our Corporates! https://cvent.me/0VLgQ1


Women's Business Enterprise National Council - WBENC WBEC West WBEC Florida
WBEC Florida WBEC Metro NY WBEC Greater DMV Kim Springsteen-Abbott

We’re looking for talented people to join the ! We are currently hiring for these open positions: 👉 Media Relations AM👉 ...
09/26/2022

We’re looking for talented people to join the ! We are currently hiring for these open positions:

👉 Media Relations AM
👉 Email Marketing AM
👉 Marketing Strategy Analyst

If you’re passionate about PR, email, or analytics let’s connect! Learn more about Slice and apply today: https://bit.ly/3R6uwpp

After months of hard work behind the scenes, we had a great time last week celebrating the rebrand of our client, Philly...
09/23/2022

After months of hard work behind the scenes, we had a great time last week celebrating the rebrand of our client, Philly House! With a new name and look, their mission and vision remain the same to serve and empower the homeless, hungry and hurting of Philadelphia.

Will you be joining co-authors Cass and Dana next Tuesday for Book Club? We look forward to discussing “Pay Attention!” ...
09/21/2022
Slice Communications Book Club

Will you be joining co-authors Cass and Dana next Tuesday for Book Club? We look forward to discussing “Pay Attention!” and answering your marketing strategy questions. Sign up for free: https://bit.ly/3RLIGNm

Join us an in-depth discussion on our marketing strategy book, "Pay Attention!"

Cheers to 60 years! Last week, we celebrated our client BLT Architects's monumental milestone and shared the stories of ...
09/19/2022

Cheers to 60 years! Last week, we celebrated our client BLT Architects's monumental milestone and shared the stories of their past, present, and future architectural work.

We’re talking all about how to get, keep, and use attention at our first-ever Book Club! Join co-authors Cass and Dana f...
09/14/2022
Slice Communications Book Club

We’re talking all about how to get, keep, and use attention at our first-ever Book Club! Join co-authors Cass and Dana for an intimate discussion on key learnings from “Pay Attention!” Sign up for free ➡️ https://bit.ly/3RLIGNm

Join us an in-depth discussion on our marketing strategy book, "Pay Attention!"

Happy Sliceaversary to our incredibly talented Vice President of Client Service Sara! We appreciate the leadership and p...
09/12/2022

Happy Sliceaversary to our incredibly talented Vice President of Client Service Sara! We appreciate the leadership and passion you bring to each and every one of our clients.

Last night our very own CEO Cass Bailey was recognized as one of the top 100 executives in Philadelphia by . Congratulat...
09/09/2022

Last night our very own CEO Cass Bailey was recognized as one of the top 100 executives in Philadelphia by . Congratulations to all the honorees 👏

Before starting your marketing planning for next year, it’s important to have a system in place to measure and analyze y...
09/01/2022

Before starting your marketing planning for next year, it’s important to have a system in place to measure and analyze your marketing efforts. Download our eBook for an easy-to-use guide to tracking and reporting: https://bit.ly/3KhJc3b

Our client, Center City Business Association has a lineup of events for the rest of the year you don’t want to miss! Fro...
08/30/2022

Our client, Center City Business Association has a lineup of events for the rest of the year you don’t want to miss! From Women Changing the City to Lunch with the City’s Leaders, there’s something for everyone. Check it out ➡️ https://bit.ly/3hoQLYx

Join CEO Cass Bailey tomorrow as she shares key takeaways from “Pay Attention!” and answers your marketing questions on ...
08/25/2022

Join CEO Cass Bailey tomorrow as she shares key takeaways from “Pay Attention!” and answers your marketing questions on The Best Business Minds. Save your free seat: https://bit.ly/3wn2Xkj

Meet this month’s , Mary! As our content account manager, Mary is used to turning out content day in and day out. After ...
08/24/2022

Meet this month’s , Mary! As our content account manager, Mary is used to turning out content day in and day out. After attending 2022, she took away a valuable lesson when creating content: keep it simple. Read her full blog 👉 https://bit.ly/3KfnhtE

08/22/2022

At Slice, we focus on turning our client’s unaware audience into their biggest advocates. Check out our content tips to move your audience through the attention journey ➡️ https://bit.ly/3Cnhv7a

08/17/2022

This we want to highlight all the incredible nonprofits clients we have the pleasure to work with. Thank you Pennsylvania Recreation and Park Society (PRPS), Sunday Breakfast Rescue Mission, UnitedHealthcare Children's Foundation, Inc., PHS : Pennsylvania Horticultural Society, Center City Business Association, & Episcopal Community Services, Philadelphia for letting us be a part of the impactful work you do!

Our team of email and social media experts have been working with General Machine Products - KT, LLC for over 3 years no...
08/15/2022

Our team of email and social media experts have been working with General Machine Products - KT, LLC for over 3 years now. See how we've successfully moved this leading manufacturer through the 5 types of attention increasing their impressions, engagement, and website traffic 👉 https://bit.ly/3w2dP6Q

08/11/2022

“Pay Attention!” is packed with actionable exercises to work through. Whether it’s breaking down your marketing team’s effectiveness or defining which audience to focus on, pick one that aligns with your marketing team’s goals and get started: https://amzn.to/3ygcnOI

What better way to celebrate  than by learning to level up your business’s marketing?! Get your copies today and be sure...
08/09/2022

What better way to celebrate than by learning to level up your business’s marketing?! Get your copies today and be sure to leave us a review 📚 https://bit.ly/3onEXsN

Are you or someone you know passionate about email marketing!? Do you enjoy building email campaigns and staying on top ...
08/05/2022

Are you or someone you know passionate about email marketing!? Do you enjoy building email campaigns and staying on top of the latest industry changes? Let’s chat! Apply for our Email Marketing AM position: https://bit.ly/3vsgO8z

Too often businesses think their target audience is just customers and clients. In “Pay Attention!” Cass and Dana outlin...
08/03/2022

Too often businesses think their target audience is just customers and clients. In “Pay Attention!” Cass and Dana outline 6 different audiences and how to strategically market to the ones that fit your business goals. Learn how to identify your business’s target audience: https://amzn.to/3ygcnOI

08/01/2022

Let’s hear it for our August 👏 Thank you to Matt for all that you do for our clients and to Kija for all that you do to support the agency!

Thank you so much to everyone who joined us to celebrate the release of not just one, but two marketing books written by...
07/29/2022

Thank you so much to everyone who joined us to celebrate the release of not just one, but two marketing books written by our incredible leaders, Cass and Dana!

Don't wait - get your copies (and leave us a review 😁): https://bit.ly/3onEXsN

Join us in giving a warm welcome to our Summer 2022 interns 👏 This group of students have worked hand-in-hand with our t...
07/26/2022

Join us in giving a warm welcome to our Summer 2022 interns 👏 This group of students have worked hand-in-hand with our team all summer gaining real-world industry experience. Happy to have you onboard, Jenna, Leah, Emily, and Sammy!

Having the full picture of your customer is pivotal when building an effective marketing strategy. For  we share 4 simpl...
07/21/2022
4 Ways To Get To Know Your Customer

Having the full picture of your customer is pivotal when building an effective marketing strategy. For we share 4 simple tactics you can use to better understand their interests and behavior ➡️ https://bit.ly/3yz6ZpR

Central to the duties of the marketer is understanding the customer. Without knowing your customer’s pain points, behaviors, and wants, there is little chance that your marketing efforts will be successful. For , we want to o...

Senior Social Media Account Manager Matt is the July ! In his latest blog, Matt looks at the return of live video and ho...
07/20/2022

Senior Social Media Account Manager Matt is the July ! In his latest blog, Matt looks at the return of live video and how it should become a part of your business’s social content mix: https://bit.ly/3B1SUUM

07/19/2022
"Social Media is About People" on sale now!

If you’ve been asked “Why do we need to be on [insert social media channel]?” too many times to count “Social Media is About People” is here to help. Cass and Dana assign each channel a job description to better understand how social media can support your business goals 👉 https://bit.ly/3aVVTDz

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. Take our ...
07/15/2022

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. Take our attention quiz to see which of the 5 types of attention your business needs to focus on: https://bit.ly/3q5vTus

07/13/2022

Let’s hear it for the release of our second book, “Social Media is About People” 👏 Take a step back from the likes and follows and refocus your social media strategy on the actual human beings behind every tweet and post.
Amazon 👉 https://amzn.to/3yNOtvv
Barnes & Noble 👉 https://bit.ly/3yHsNkt

Address

901 Market St Suite 3020 3rd Floor
Philadelphia, PA
19107

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Pay Attention.

Slice Communications exists to get people to pay attention to our clients. It is who we are as people, what gets us up in the morning, and what keeps us going. Since our founding, we have put our collective innate need for attention to work for our clients. We are proud that we have helped them achieve their business goals and grow strategically.

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Congratulations🎉 to all of our Diversity, Equity, & Inclusion Honor Roll Award Winners🏆 including: M. Davis & Sons, Inc. Slice Communications LOUTEL Law AstraZeneca HighMark Health PPL Corporation Comcast Prelude Solutions Partner's Consulting, Inc. Instant Teams It's Bossible JURISolutions MINWO Inc.
Commonwealth Capital Corp.

This honor is awarded to WBEC-East certified Women Business Enterprises (WBEs) and WBEC-East Council Member Organizations that have demonstrated a commitment to advancing diversity, equity, and inclusion (“DE&I”) within their company, industry, and community.

Celebrate with all our winners at this year's WBEC-East Annual Awards Ceremony combined with our Desserts & More Fundraiser on Wednesday, October 26th! Join us as we give the gift of praise, all while winning prizes and networking with our Corporates! https://cvent.me/0VLgQ1


Women's Business Enterprise National Council - WBENC WBEC West WBEC Florida
WBEC Florida WBEC Metro NY WBEC Greater DMV Kim Springsteen-Abbott
Read about the 3 key audiences to communicate with amid a in this Guest Column from Slice Communications
2022 and the Social Media Stars awards would not have been possible without our incredible sponsors!
Thank you so much to Xfinity, Temple University, IMA, CMI Media Group and Compas, PlayPlay, Basis Technologies, Agorapulse, Slice Communications, Two Robbers Hard Seltzer, Results Repeat, Live Casino & Hotel Philadelphia, Keystone Outdoor Advertising, Insomnia Cookies, & Philly Pretzel Factory.
We have more talented speakers joining us on June 30th! Get your 2022 tickets today to hear from Campbell's, Diageo, Drexel University, Sunday Breakfast Rescue Mission, and Slice Communications 👉 https://bit.ly/3tsY5ZS
Is your company’s social media policy embracing employees as brand advocates? Here’s how to get buy-in and promotion from your staff, according to Cassandra Bailey at Slice Communications.

https://trib.al/LTHEZSF
Happy International Women's Day! We are honored to have our CEO, Stephanie Koch, as the feature interview for Slice Communications to commemorate this important day celebrating strong females throughout the globe.
To round off this year’s newest Board members we welcome Brandi Boater from IBM, Tom Carusona from Insomnia Cookies, Dea Tuwalski from Slice Communications, and Ryan Burchinow from CMI Media Group and Compas.
LAST CHANCE TO REGISTER for tomorrow's free event, Challenge Your 2022 Marketing Strategy with Cass Bailey, CEO of Slice Communications! You won't want to miss this one. It's a free virtual workshop that will help you take on your 2022 marketing and communications plans with a fresh perspective.

Register now: https://alvernia-cel.ticketleap.com/challenge-your-2022-marketing-strategy/

Make sure that one of your is to challenge your marketing strategy and click below to register for our free virtual event on Wednesday, January 19 to help you do so!

Cassandra Bailey, CEO of Slice Communications, will lead a free workshop where you will be able to safely question and challenge their marketing strategies and programs. She will ask hard questions about your buyers and targeted , introduce new techniques, and challenge you to completely recreate your in 2022.

Register Here: https://alvernia-cel.ticketleap.com/challenge-your-2022-marketing-strategy/
It's not new for brands to leverage social media for a little April Fool's shenanigans. From Lyft’s Prank Mode to Google’s Mic Drop campaign, Slice Communications takes a look at some of those memorable campaigns! https://bit.ly/3ufyqRM
On International Women’s Day this year, Slice Communications featured an interview with BDU’s Lisa Peskin on leadership and what she feel has changed for leaders over the past year. Check it out now!

https://businessdevelopmentuniversity.com/resources/women-leaders-2021/
Cassandra Bailey, CEO of Slice Communications a digital marketing agency based in Philly, knows how to facilitate an engaging virtual event. Catch her interview of The Social Angle with Melissa and Vin below.
Kudos to Slice Communications for a great event yesterday! Our team analyzed key conversation themes using Talkwalker:

has created the need for flexibility, speed, relevance & authenticity in social content strategies, as emphasized by Liz Lenahan from Twitter (the speaker who drove the most conversation).

Sure, there is fear of the unknown, but social are excited, passionate & hopeful to re-invent their brand's content strategies in the post- world, as emphasized by Curtis Midkiff, Jr. from Kroger.

Staying on top of daily-changing cultural has never been more important for timely, engaging & purpose-driven content, as emphasized by James Gregson of LEGO and Desarae Bradham of City of Philadelphia Government Public Health.

People want more presenting next year, such as Three PM Design’s Murray the Puggle (the second most engaging post all day).

Check out a few screenshots from our below, and reach out so we can help you execute your flexible, timely, relevant & authentic brand reinvention using insights from :

https://northstarsg.com/solutions/social-media-intelligence-solutions/

What a day at by Slice Communications!

Our Team's analysis in Talkwalker is showing us some great conversation drivers, which are continuing into the evening!

Some additional key takeaways from the afternoon session regarding use of in strategy:

Cigna's monitoring model that uses social conversation analysis to benchmark against competitors

CMI/Compas & GSK using audience segmentation to analyze conversation by topic (auto-immune vs. oncology) and audience type (physicians vs. consumers)

Kroger's framework that helps decision-makers cut through the noise to listen to audience needs, benchmark content performance and vet influencers

Tomorrow, we'll provide a final analysis of social conversation themes from the event!

Until then, for more on our Social Intelligence Solutions: https://northstarsg.com/solutions/social-media-intelligence-solutions/

by Slice Communications has been great so far! Our team is attending and analyzing in real-time via Talkwalker.

Some key takeaways so far regarding the use of in strategy:

LEGO's internal team structure that allows for
real-time that informs same-day content creation

NRG Energy's analysis of sustainability topic conversation
to inform messaging strategy

The Wharton School's competitor
content analysis to understand the importance of short-form video content

U.S. Green Building Council (USGBC)'s use of
pre-planning to ensure all metrics are being tracked correctly before launch.

Continue to follow along for more key takeaways today and tomorrow!

To learn more about our Social Intelligence solutions:


Some of our team members attended the virtual Social Media Day Philadelphia Conference hosted by Slice Communications today! We are so fortunate to still have been able to gain experience and knowledge despite COVID-19 restrictions.
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