Slice Communications

Slice Communications At our core, Slice Communications exists to get people to pay attention. As a leading Philadelphia marketing and communications company, our strategic focus on attention has helped our clients achieve and surpass their business goals.

Operating as usual

Welcome Clara Lefton to the Diversity Advisory Council! Clara is a journalist turned J.D. candidate at Rutgers Universit...
11/18/2021

Welcome Clara Lefton to the Diversity Advisory Council! Clara is a journalist turned J.D. candidate at Rutgers University whose professional life has been guided by his interest in and lived experiences related to diversity, equity, and inclusion.

See our full Council here ➡️ https://bit.ly/3C4gjC7

Welcome Clara Lefton to the Diversity Advisory Council! Clara is a journalist turned J.D. candidate at Rutgers University whose professional life has been guided by his interest in and lived experiences related to diversity, equity, and inclusion.

See our full Council here ➡️ https://bit.ly/3C4gjC7

LinkedIn Polls are one of the most underrated social media tools not enough companies are utilizing. See how you can inc...
11/17/2021

LinkedIn Polls are one of the most underrated social media tools not enough companies are utilizing. See how you can incorporate these interactive posts into your social strategy to help drive engagement ➡️ https://bit.ly/3c1vwZQ

LinkedIn Polls are one of the most underrated social media tools not enough companies are utilizing. See how you can incorporate these interactive posts into your social strategy to help drive engagement ➡️ https://bit.ly/3c1vwZQ

Happy #EntrepreneursDay! Today we recognize all the risk takers, creative thinkers, and business creators. CEO and Found...
11/16/2021

Happy #EntrepreneursDay! Today we recognize all the risk takers, creative thinkers, and business creators. CEO and Founder Cass Bailey reflects on all the great work we've done over the past 12 years at Slice.

Happy #EntrepreneursDay! Today we recognize all the risk takers, creative thinkers, and business creators. CEO and Founder Cass Bailey reflects on all the great work we've done over the past 12 years at Slice.

Don’t let your competitors beat you to the punch on TikTok 👊 Join Social Media Day Philadelphia's workshop covering why ...
11/15/2021

Don’t let your competitors beat you to the punch on TikTok 👊 Join Social Media Day Philadelphia's workshop covering why its audience is shifting and what opportunities TikTok has to offer for your business.
Save your seat 👉https://bit.ly/3kwDO0z

Don’t let your competitors beat you to the punch on TikTok 👊 Join Social Media Day Philadelphia's workshop covering why its audience is shifting and what opportunities TikTok has to offer for your business.
Save your seat 👉https://bit.ly/3kwDO0z

Join us in welcoming Kristy Purnell to the Diversity Advisory Council! In her role at Vanguard, Kristy is responsible fo...
11/12/2021

Join us in welcoming Kristy Purnell to the Diversity Advisory Council! In her role at Vanguard, Kristy is responsible for maintaining close partner relationships with the HBCU ecosystem, building a diverse talent pipeline, and finding opportunities to help alleviate the inequity gap for underrepresented students.

Join us in welcoming Kristy Purnell to the Diversity Advisory Council! In her role at Vanguard, Kristy is responsible for maintaining close partner relationships with the HBCU ecosystem, building a diverse talent pipeline, and finding opportunities to help alleviate the inequity gap for underrepresented students.

Come join the #SliceSquad! We’re looking to add an experienced social media manager to the team. If you or someone you k...
11/11/2021

Come join the #SliceSquad! We’re looking to add an experienced social media manager to the team. If you or someone you know is passionate about all things social we’d love to connect! Tag them in the comments or apply here: https://bit.ly/2ZQBFWa

Come join the #SliceSquad! We’re looking to add an experienced social media manager to the team. If you or someone you know is passionate about all things social we’d love to connect! Tag them in the comments or apply here: https://bit.ly/2ZQBFWa

With 2022 right around the corner, now is the time to start planning next year’s marketing strategy. Download our eBook ...
11/10/2021

With 2022 right around the corner, now is the time to start planning next year’s marketing strategy. Download our eBook for steps on how to start building out your plan to ensure you start the new year off on the right foot 👉 https://bit.ly/2Yk2DVI

With 2022 right around the corner, now is the time to start planning next year’s marketing strategy. Download our eBook for steps on how to start building out your plan to ensure you start the new year off on the right foot 👉 https://bit.ly/2Yk2DVI

Philadelphia native Daniel Davis joins our Diversity Advisory Council! He is responsible for developing and implementing...
11/04/2021

Philadelphia native Daniel Davis joins our Diversity Advisory Council! He is responsible for developing and implementing integrated acquisition campaigns targeting diverse audiences. Welcome, Daniel!

Philadelphia native Daniel Davis joins our Diversity Advisory Council! He is responsible for developing and implementing integrated acquisition campaigns targeting diverse audiences. Welcome, Daniel!

Don’t know the difference between sales and marketing emails? We've got you covered! Read our latest blog to learn how t...
11/03/2021

Don’t know the difference between sales and marketing emails? We've got you covered! Read our latest blog to learn how to effectively use marketing and sales email to leverage your business.

Check it out ➡️ https://bit.ly/2XRzlgK

Don’t know the difference between sales and marketing emails? We've got you covered! Read our latest blog to learn how to effectively use marketing and sales email to leverage your business.

Check it out ➡️ https://bit.ly/2XRzlgK

Charlotte Bausch is the newest addition to the #SliceSquad! Joining the team as an Email Marketing Account Manager, Char...
11/01/2021

Charlotte Bausch is the newest addition to the #SliceSquad! Joining the team as an Email Marketing Account Manager, Charlotte works hard to ensure clients are successfully engaging with their contacts.

Charlotte Bausch is the newest addition to the #SliceSquad! Joining the team as an Email Marketing Account Manager, Charlotte works hard to ensure clients are successfully engaging with their contacts.

Happy Halloween! The Slice team got together earlier this week for some festive fun at Linvilla Orchards 🎃 We hope you h...
10/31/2021

Happy Halloween! The Slice team got together earlier this week for some festive fun at Linvilla Orchards 🎃 We hope you have a safe and spook-tacular night!

Happy Halloween! The Slice team got together earlier this week for some festive fun at Linvilla Orchards 🎃 We hope you have a safe and spook-tacular night!

Welcome to the Diversity Advisory Council, Robin Dillard! Bringing over 20 years of experience, Robin is a nationally re...
10/29/2021

Welcome to the Diversity Advisory Council, Robin Dillard! Bringing over 20 years of experience, Robin is a nationally recognized diversity, equity and inclusion practitioner, publisher and consultant.

Welcome to the Diversity Advisory Council, Robin Dillard! Bringing over 20 years of experience, Robin is a nationally recognized diversity, equity and inclusion practitioner, publisher and consultant.

Did you know? October is #PretzelMonth, and we are proud to celebrate with our friends at Philly Pretzel Factory. This m...
10/27/2021

Did you know? October is #PretzelMonth, and we are proud to celebrate with our friends at Philly Pretzel Factory. This month, Philly's own Evil Genius Beer Company used 50lbs of pretzels in their limited edition beer, "These Pretzels Are Making Me Thirsty."

Did you know? October is #PretzelMonth, and we are proud to celebrate with our friends at Philly Pretzel Factory. This month, Philly's own Evil Genius Beer Company used 50lbs of pretzels in their limited edition beer, "These Pretzels Are Making Me Thirsty."

Join us in welcoming Jameel Rush! With over 15 years of global talent management and human resources experience, Jameel ...
10/25/2021

Join us in welcoming Jameel Rush! With over 15 years of global talent management and human resources experience, Jameel now spearheads all lead DEI initiatives at The Philadelphia Inquirer. Welcome to the Diversity Advisory Council!

Join us in welcoming Jameel Rush! With over 15 years of global talent management and human resources experience, Jameel now spearheads all lead DEI initiatives at The Philadelphia Inquirer. Welcome to the Diversity Advisory Council!

Slice CEO, Cass Bailey was a guest on Valuepropinteractive’s podcast The Revenue Throughput Podcast. Cass shares insight...
10/22/2021

Slice CEO, Cass Bailey was a guest on Valuepropinteractive’s podcast The Revenue Throughput Podcast. Cass shares insights on how businesses can effectively and strategically use social media to reach their audiences. Take a listen ➡️ https://bit.ly/3ptqayG

Slice CEO, Cass Bailey was a guest on Valuepropinteractive’s podcast The Revenue Throughput Podcast. Cass shares insights on how businesses can effectively and strategically use social media to reach their audiences. Take a listen ➡️ https://bit.ly/3ptqayG

Diversity Advisory Council member, Jo Tiongson-Perez shares her thoughts on DEI in a guest blog. Jo addresses how DEI ha...
10/21/2021

Diversity Advisory Council member, Jo Tiongson-Perez shares her thoughts on DEI in a guest blog. Jo addresses how DEI has changes over the past year and a half and shares examples of successfully incorporating DEI in advertising campaigns.

Read her full blog: https://bit.ly/3lGrKL5

Diversity Advisory Council member, Jo Tiongson-Perez shares her thoughts on DEI in a guest blog. Jo addresses how DEI has changes over the past year and a half and shares examples of successfully incorporating DEI in advertising campaigns.

Read her full blog: https://bit.ly/3lGrKL5

One of our newest Diversity Advisory Council members, Greg DeShields shared his thoughts on DEI in marketing and communi...
10/19/2021

One of our newest Diversity Advisory Council members, Greg DeShields shared his thoughts on DEI in marketing and communications. In his guest blog, Greg addresses the accountability from businesses as DEI has become a major priority for many.

Read his full blog here ➡️ https://bit.ly/3BIDum2

One of our newest Diversity Advisory Council members, Greg DeShields shared his thoughts on DEI in marketing and communications. In his guest blog, Greg addresses the accountability from businesses as DEI has become a major priority for many.

Read his full blog here ➡️ https://bit.ly/3BIDum2

We’re excited to welcome Mike DiStanisloa to the Diversity Advisory Council! As a member of the LGBTQ+ community, he’s a...
10/18/2021

We’re excited to welcome Mike DiStanisloa to the Diversity Advisory Council! As a member of the LGBTQ+ community, he’s always been passionate and vocal about DEI and brings experience and expertise from the human resources space.

See all our DAC members ➡️ https://bit.ly/3oVXsmT

We’re excited to welcome Mike DiStanisloa to the Diversity Advisory Council! As a member of the LGBTQ+ community, he’s always been passionate and vocal about DEI and brings experience and expertise from the human resources space.

See all our DAC members ➡️ https://bit.ly/3oVXsmT

Join Slice CEO, Cass Bailey for a Social Media Day Philadelphia workshop you don't want to miss! Cass will walk through ...
10/16/2021

Join Slice CEO, Cass Bailey for a Social Media Day Philadelphia workshop you don't want to miss! Cass will walk through crisis planning, help us explore potential crises we may face, and then begin to outline our response plans.

Register now ➡️ https://bit.ly/30sHNnJ

Join Slice CEO, Cass Bailey for a Social Media Day Philadelphia workshop you don't want to miss! Cass will walk through crisis planning, help us explore potential crises we may face, and then begin to outline our response plans.

Register now ➡️ https://bit.ly/30sHNnJ

To celebrate World Student’s Day we want to welcome new faces to the #SliceSquad! Our Fall 2021 interns will learn how t...
10/15/2021

To celebrate World Student’s Day we want to welcome new faces to the #SliceSquad! Our Fall 2021 interns will learn how to navigate the industry and gain insights on building and executing strategies. Let’s give this wonderful lineup a warm welcome!

We asked our Diversity Advisory Council members to share their thoughts on the role DEI plays in marketing and communica...
10/14/2021

We asked our Diversity Advisory Council members to share their thoughts on the role DEI plays in marketing and communication. In a guest blog, Diana Lu addressed the importance of authentically incorporating DEI into marketing strategies and more.

Read her full blog here: https://bit.ly/3AnNZtA

We asked our Diversity Advisory Council members to share their thoughts on the role DEI plays in marketing and communication. In a guest blog, Diana Lu addressed the importance of authentically incorporating DEI into marketing strategies and more.

Read her full blog here: https://bit.ly/3AnNZtA

James Beard Award-winning Iron Chef, Jose Garces wanted to reestablish his personal brand. Slice worked with Jose to str...
10/13/2021

James Beard Award-winning Iron Chef, Jose Garces wanted to reestablish his personal brand. Slice worked with Jose to strategically create a blend of engaging content which successfully garnered over 1.3 million organic impressions in less than a year.

Read the full case study here 👉https://bit.ly/2YFCSib

James Beard Award-winning Iron Chef, Jose Garces wanted to reestablish his personal brand. Slice worked with Jose to strategically create a blend of engaging content which successfully garnered over 1.3 million organic impressions in less than a year.

Read the full case study here 👉https://bit.ly/2YFCSib

Welcome, Natily Santos! Not only does she bring over 15 years of experience as a management leader, Natily also sits on ...
10/12/2021

Welcome, Natily Santos! Not only does she bring over 15 years of experience as a management leader, Natily also sits on several boards in the city sharing her expertise in areas of DEI and community empowerment.

Welcome, Natily Santos! Not only does she bring over 15 years of experience as a management leader, Natily also sits on several boards in the city sharing her expertise in areas of DEI and community empowerment.

Yesterday on 6abc Action News's Inside Story, Slice's VP of Strategy Dana Schmidt was interviewed by Matt O'Donnell disc...
10/11/2021
The dangers of social media, impact on young kids

Yesterday on 6abc Action News's Inside Story, Slice's VP of Strategy Dana Schmidt was interviewed by Matt O'Donnell discussing the recent events of the Facebook Whistleblower. Dana shares her thoughts on the social media giant under fire and what changes need to be made across all social platforms.

Watch the full interview here ➡️ https://6abc.cm/3AvP0jk

Tech expert Stephanie Humphrey and Slice Communications VP Dana Schmidt discuss the dangers of social media platforms Facebook, Instagram and Twitter.

We've happy to have Esau Howard join our Diversity Advisory Council. As a member, he contributed a blog about importance...
10/11/2021

We've happy to have Esau Howard join our Diversity Advisory Council. As a member, he contributed a blog about importance of DEI in marketing and how companies and organizations are evolving.

Read more 👉https://bit.ly/3DoQAFu

We've happy to have Esau Howard join our Diversity Advisory Council. As a member, he contributed a blog about importance of DEI in marketing and how companies and organizations are evolving.

Read more 👉https://bit.ly/3DoQAFu

It's been one year since Slice has launched our Diversity Advisory Council.VP of Strategy, Dana Schmidt reflects on this...
10/08/2021

It's been one year since Slice has launched our Diversity Advisory Council.

VP of Strategy, Dana Schmidt reflects on this milestone and how the Council came to be, all the work we've accomplished so far and how it's made such a positive impact to our agency.

Read more ➡️https://bit.ly/3lkOosf

It's been one year since Slice has launched our Diversity Advisory Council.

VP of Strategy, Dana Schmidt reflects on this milestone and how the Council came to be, all the work we've accomplished so far and how it's made such a positive impact to our agency.

Read more ➡️https://bit.ly/3lkOosf

Thanksgiving is about togetherness, love, compassion and giving back. This fall, with your help, we can ensure that anyo...
10/07/2021

Thanksgiving is about togetherness, love, compassion and giving back. This fall, with your help, we can ensure that anyone in need in Philadelphia will have a place at the Mission's table on Thanksgiving Day. Help us #PrepareAPlate with Sunday Breakfast Rescue Mission https://bit.ly/3mYtf8y

Thanksgiving is about togetherness, love, compassion and giving back. This fall, with your help, we can ensure that anyone in need in Philadelphia will have a place at the Mission's table on Thanksgiving Day. Help us #PrepareAPlate with Sunday Breakfast Rescue Mission https://bit.ly/3mYtf8y

Join us in welcoming Allen Riddick to our Diversity Advisory Council. Bringing experience in supply chain, Allen works t...
10/06/2021

Join us in welcoming Allen Riddick to our Diversity Advisory Council. Bringing experience in supply chain, Allen works to ensure equal and open contracting opportunities for all businesses and is involved with organizations focused on supplier inclusion, procurement, and civic engagement.

Be sure to check out our other Diversity Advisory Council members ➡️ https://slicecommunications.com/dac

Join us in welcoming Allen Riddick to our Diversity Advisory Council. Bringing experience in supply chain, Allen works to ensure equal and open contracting opportunities for all businesses and is involved with organizations focused on supplier inclusion, procurement, and civic engagement.

Be sure to check out our other Diversity Advisory Council members ➡️ https://slicecommunications.com/dac

Happy #InternationalPodcastDay 🎙️Our CEO, Cass Bailey, sat down with So I Was Thinking podcast host Bas Jackson. They ta...
09/30/2021

Happy #InternationalPodcastDay 🎙️Our CEO, Cass Bailey, sat down with So I Was Thinking podcast host Bas Jackson. They talked about the early days of Slice, what keeps Cass motivated, career advice and more. Check it out! https://bit.ly/3jCelm8

Happy #InternationalPodcastDay 🎙️Our CEO, Cass Bailey, sat down with So I Was Thinking podcast host Bas Jackson. They talked about the early days of Slice, what keeps Cass motivated, career advice and more. Check it out! https://bit.ly/3jCelm8

09/27/2021
Slice Communications 5 Types of Attention Model

At our core, Slice Communications gets people to pay attention. Through our original 5 Types of Attention model, we help clients reach their target audience and bring them from general awareness to advocates for your business.

Address

901 Market St Suite 3020 3rd Floor
Philadelphia, PA
19107

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Alerts

Be the first to know and let us send you an email when Slice Communications posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Slice Communications:

Videos

Pay Attention.

Slice Communications exists to get people to pay attention to our clients. It is who we are as people, what gets us up in the morning, and what keeps us going. Since our founding, we have put our collective innate need for attention to work for our clients. We are proud that we have helped them achieve their business goals and grow strategically.

Nearby media companies


Comments

It's not new for brands to leverage social media for a little April Fool's shenanigans. From Lyft’s Prank Mode to Google’s Mic Drop campaign, Slice Communications takes a look at some of those memorable campaigns! https://bit.ly/3ufyqRM
On International Women’s Day this year, Slice Communications featured an interview with BDU’s Lisa Peskin on leadership and what she feel has changed for leaders over the past year. Check it out now! https://businessdevelopmentuniversity.com/resources/women-leaders-2021/
Cassandra Bailey, CEO of Slice Communications a digital marketing agency based in Philly, knows how to facilitate an engaging virtual event. Catch her interview of The Social Angle with Melissa and Vin below.
Kudos to Slice Communications for a great #SMDayPHL event yesterday! Our #SocialMediaIntelligence team analyzed key #socialmedia conversation themes using Talkwalker: #COVID19 has created the need for flexibility, speed, relevance & authenticity in social content strategies, as emphasized by Liz Lenahan from Twitter (the speaker who drove the most conversation). Sure, there is fear of the unknown, but social #marketers are excited, passionate & hopeful to re-invent their brand's content strategies in the post-#COVID world, as emphasized by Curtis Midkiff, Jr. from Kroger. Staying on top of daily-changing cultural #trends has never been more important for timely, engaging & purpose-driven content, as emphasized by James Gregson of LEGO and Desarae Bradham of City of Philadelphia Government Public Health. People want more #dogs presenting next year, such as Three PM Design’s Murray the Puggle (the second most engaging post all day). Check out a few screenshots from our #analysis below, and reach out so we can help you execute your flexible, timely, relevant & authentic brand reinvention using insights from #SocialIntelligence: https://northstarsg.com/solutions/social-media-intelligence-solutions/ #StrategyExecution #SocialAnalytics #Analytics
What a day at #SMDayPHL by Slice Communications! Our #SocialMediaIntelligence Team's analysis in Talkwalker is showing us some great conversation drivers, which are continuing into the evening! Some additional key takeaways from the afternoon session regarding use of #SocialIntelligence in #socialmedia strategy: Cigna's #brandreputation monitoring model that uses social conversation analysis to benchmark against competitors CMI/Compas & GSK using audience segmentation to analyze #COVID conversation by topic (auto-immune vs. oncology) and audience type (physicians vs. consumers) Kroger's #SocialAnalytics framework that helps decision-makers cut through the noise to listen to audience needs, benchmark content performance and vet influencers Tomorrow, we'll provide a final analysis of social conversation themes from the event! Until then, for more on our Social Intelligence Solutions: https://northstarsg.com/solutions/social-media-intelligence-solutions/ #StrategyExecution #Analytics
#SMDayPHL by Slice Communications has been great so far! Our #SocialMediaIntelligence team is attending and analyzing in real-time via Talkwalker. Some key takeaways so far regarding the use of #SocialIntelligence in #socialmedia strategy: LEGO's internal team structure that allows for real-time #sociallistening that informs same-day content creation NRG Energy's analysis of sustainability topic conversation to inform #CSR messaging strategy The Wharton School's competitor #thoughtleadership content analysis to understand the importance of short-form video content U.S. Green Building Council (USGBC)'s use of #campaign pre-planning to ensure all metrics are being tracked correctly before launch. Continue to follow along for more key takeaways today and tomorrow! To learn more about our Social Intelligence solutions: #StrategyExecution #SocialAnalytics #Analytics
Some of our team members attended the virtual Social Media Day Philadelphia Conference hosted by Slice Communications today! We are so fortunate to still have been able to gain experience and knowledge despite COVID-19 restrictions.
Our #SocialMediaIntelligence team is excited to attend #SMDayPHL tomorrow, which has quickly been turned into a great virtual event by the organizers at Slice Communications! Check back here tomorrow and Friday for real-time #socialmedia conversation analysis of the key themes of the event, which we will executing via Talkwalker. For more on our #SocialIntelligence services, and to get in touch with us about how we can help your company execute your #socialmediastrategy with #insights from consumer conversation & audience #analysis: https://northstarsg.com/solutions/social-media-intelligence-solutions/ #SocialListening #SocialAnalytics #Analytics #StrategyExecution
We are #PPRAProud of . . . . . . Deirdre Childress Hopkins who was highlighted in Mid-Atlantic Events Magazine's May/June issue. . . .Slice Communications presenting Social Media Day 2020 virtually with net proceeds funding Fuel the Fight. Register here. http://smdayphl.com/ . . . Marissa Reale and her new Twitter resource page for the media. https://mobile.twitter.com/RealeMarissa . . . Tiffany C. Dubois-Morales' client, Imago Dei Metropolitan Community Church was featured on 6ABC's Art of Aging. . . . Ross Brinkert and Lisa V. Chewning of Penn State Abington on the publishing of their new textbook: "Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands" was recently published.
We're always excited to have new pros join the ever growing PPRA family. A big welcome to our newest members and kudos to our VP of Membership Michelle Sonsino for topping our 75 new member goal! Amy Bielecki, NEST Sarah Fleming, Beck Institute for Cognitive Behavior Therapy Leo Manning, Slice Communications Sabrina Romano, Brian Communications Nicole Sullivan, JEVS Human Services Teri Yago-Ryan, The Goldenberg Group
This weekend, for our #SmallBusinessSaturday, we want to give a shout out to all of our Women Build sponsors! Though not a small business, we want to shout out are local Lowe's Home Improvement who came to build with us in March! Locally, our sponsors our JSI Marketing, Carol Woods Retirement Community, Chapel Hill OBGYN, Hillsborough Pharmacy and Nutrition, and Slice Communications! It's not too late to give toward our virtual #WomenBuild week: https://www.justgiving.com/campaign/womenbuild2020
When she's not writing social media content, she's learning even more about it 🤓 #TBT to our Copywriter, Kaela, representin' & researchin' at the Slice Communications Social Media Day event last year 🤳