We are a Results-Driven Boutique Digital Marketing Agency. Providing Social Media Management Services Exclusively for Time-Crunched Business Owners Who Can’t Afford to Waste Time on Social Media Without Results.
We work with professional and passionate business owners and thought leaders to identify and connect with their ideal clients and customers. If you want to work with a team that really gets you and what you offer, contact us to set up a consultation. Also, join our mailing lists for news, tips, and offers delivered right to your inbox. No spam, EVER.
Operating as usual
If you’re ready to incorporate video in your marketing, here’s how you can feel more confident on camera and deliver value to your audience.
https://www.socialmediaexaminer.com/how-anyone-can-confidently-show-up-on-video/
#videomarketing #makingvideos #videocontent #socialmediamarketing #karenjseymourmarketing
Discover how to record videos more confidently so you can improve your engagement and sales.
In the age of social media, it can be hard to control what people say about your brand. But there are some ways to manage it!
1. Respond to the comment as soon as possible.
2. Be apologetic. Acknowledge that you made a mistake and apologize for it, even if you disagree with the customer's perception of events.
3. Acknowledge them publicly but discuss the problem privately.
4. Appreciate their feedback; don't ignore it!
Personally, I always smile when writing responses to any negative (or positive) comments or reviews! It translates into my copy.
What tips would you add to this list?
#customerreviews #socialmediamarketing #socialmediamanager #marketingagency #marketingtips
What is your brand's story?
Creating a clear and concise online identity is a necessary part of your digital marketing efforts.
Some things to include when crafting and sharing your brand story:
✅ Vision: What future do you want to help create?
✅ Mission: How will you help create that future?
✅ Values: What core values support your vision and decision making processes?
✅ Positioning: What makes your brand different?
✅ Products/Services: What are your core product & service offerings?
If you've got your brand story down pat, I'd love to read it!
I get it - outsourcing as a small business owner is SCARY. That business is your baby, and handing over parts of it for other people to manage is nerve-wracking.
But let me tell you something - your business is not going to grow if you don't hire more hands. There's only so much you can do before you reach your work capacity.
Social media is a crucial part of marketing your business - which is where we come in.
We work alongside you to perfectly capture your brand voice and establish your goals, so you can be assured your social media is in the best hands.
You'll get to finally focus on the day-to-day demands of your business, while we manage your social media account, confident that your social media matches your brand identity.
Ready to take the leap? Check out the link below and book a free consult.
https://www.karenjseymour.com/contact/
#socialmediaforbusiness #socialmediamanagement
My most commonly asked question - How can I increase my social media engagement?
📈 Delete followers. This may sound counterproductive, but by deleting ghost and inactive followers you will actually increase your engagement!
📈 Engage with related accounts. This niches down our business and allows Instagram to easily see potential followers, and recommend you to them.
📈 Engage 15 minutes before and after posting. This makes it more likely that your post will be shown at the top of your follower’s feeds.
📈 Check your Instagram insights. It’s free, and gives you an insight into what works and what doesn’t!
It takes time and effort to increase your social media engagement, but it pays off in the end!
Do you follow these tips?
#socialmediaforbusiness #instagramtips
Growth definitely isn't linear in any aspects of life - including business!
Sometimes being a small business owner you can feel like you take one step forward and two steps back. Trust in the process and keep going ❤️
Drop a 🙌🏽 below if you agree!
#smallbusinessowner #creativepreneur
"I wish more women realized that helping another woman win, cheering her on, praying for her, or sharing a resource with her, does NOT take away from the blessings coming to them. In fact, the more you give the more you receive. Empowering women does not come from selfishness but rather from selflessness."
- Selene Kinder
#womensupportingwomen #womanownedbusiness
The key to success when planning your daily/weekly/monthly goals is to use the SMART method!
Have you heard of the SMART method and do you use it to set your goals?
#smartgoals #goalsetting
Happy Friday!
Do you take a day off in your week, or does the grind never stop?
Don’t forget to switch off every once in a while and do something that helps you reset and prepare you for the week ahead.
What are your favorite ways to de-stress?
#smallbusinessowners #happyfriday
Today I’m reflecting on how lucky I am to have created a space in marketing that I love. With clients that I love and a growing team that I love!
Like the saying: “Let the beauty of what you love be what you do.”
Do you love what you do?
#socialmediamanagement #smallbusinesslove
Social media wellness habits you need to implement immediately 🌸
〰️ Have private conversations - the real conversations don’t happen in comments
〰️ Let go of the metrics - there’s more to life than stressing over how many likes your IG photo got
〰️ Build positive online relationships - “hate following” is only going to bring negativity into your life. Follow accounts that inspire you and make you feel positive!
And most importantly, don’t forget to switch off sometimes 📴
#wellnesshabits #smallbusinessowners
Planning your content is essential to having a successful social media for your business.
I use the following workflow to plan out my social media content:
1️⃣ Establish your business' purpose and goals.
Before you can create anything you need to know your purpose and what you are giving to your community.
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2️⃣ Establish and study your ideal audience.
Know exactly who you are creating this content for. What content do they want to see? What problems do they need solutions for?
⬇️
3️⃣ Map out content ideas.
Have a clear idea of which topics you want to cover. You don't want to be too broad with this - choose 3-5 main topics and create content under these.
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4️⃣ Create and share your content
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5️⃣ Analyze results.
Look at your analytics - find which content performed best and which didn't, and adjust your strategy accordingly!
If you found this post helpful, drop a 🙌🏽 below and save for later!
#socialmediamarketingtips #digitalmarketing
Happy May!
Here are some quick significant dates to add to your content calendar - don’t forget to save this!
#hellomay #contentcreation
Did you know that you can now have more than 30 characters in the name section of your Instagram bio!
This is huge as your name is searchable - so now you can enter your full business title + keywords.
Have you updated your name yet?
#instagramupdate #instagrammarketing
Did you achieve your business goals for the month of April?
It’s so important to set monthly goals as well as weekly goals, so you know exactly what you’re working toward!
Comment below what your goals were for this month and if you achieved them!
#smallbusinessgoals #womenentrepreneurs
User-generated content consists of any form of content that’s created by users and consumers about a brand or product.
Unlike influencer marketing, user-generated content isn’t paid for, and it allows consumers to see a product or service being utilized “in real life.”
It can generate almost SEVEN TIMES more engagement than normal content shared by a brand, so it is a wonderful addition to your Instagram marketing strategy!
Are you using User Generated Content in your marketing strategy?
#usergeneratedcontent #marketingstrategy
LinkedIn is an amazing platform for professionals to network and make connections. But did you know it also functions like a search engine? To maximize your exposure on LinkedIn, you've got to make sure you can be found!
How? By optimizing your LinkedIn profile for search. The LinkedIn platform enables you to optimize your keywords for search engine optimization, much like optimizing your website for SEO.
To start, put yourself in the shoes of someone who knows nothing about your business and who is looking for a service or product like yours. What words would they use to search?
Now, where to add keywords to your LinkedIn profile?
⭐️ Headline
⭐️ About Section
⭐️ Job Title
⭐️ Featured snd Experience Sections: when uploading media to these sections, use keywords in the titles and descriptions
⭐️ Hashtags
But remember, don't just list keywords in these sections, use keywords to build your brand story, to let potential connections learn more about you and the value you provide.
#kjsmarketing #linkedinmarketing #socialmediamarketing #socialmediamarektingconsultant
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Karen J Seymour - Digital Marketing, LLC is a boutique digital marketing company based oin Philadelphia. The company was created to service passionate business owners who wanted the benefits of an in house marketing team, without the high costs of full time staff.
We are a full service marketing company that focuses on creating relationships between businesses and brands and the customers they serve, with an overall goal of creating loyal customers and brand advocates.
Contact us today if you’re finally ready to connect with a professional social media marketing team.
