the only way to track & measure your earned media iQ Media empowers the world’s most iconic brands to connect TV investments to real-time audience outcomes.
With solutions for TV attribution, sponsorship measurement and media monitoring, iQ Media tracks any paid and earned media occurrence across local, national and global TV markets, in order to attribute true media and audience values to marketing efforts. Brands like Google, Home Depot, Mercedes and SONY leverage iQ Media’s real-time TV intelligence solutions to make faster decisions around TV and
With solutions for TV attribution, sponsorship measurement and media monitoring, iQ Media tracks any paid and earned media occurrence across local, national and global TV markets, in order to attribute true media and audience values to marketing efforts. Brands like Google, Home Depot, Mercedes and SONY leverage iQ Media’s real-time TV intelligence solutions to make faster decisions around TV and
Operating as usual
Excited to see iQ Media's local TV data and insights in this feature from Rolling Stone on Sinclair Broadcast Group!
The right-wing behemoth helped put Trump in the White House. Now the president's returning the favor – setting up Sinclair to be the next Fox News
Now that TV’s gone digital, it’s outgrowing its longstanding position in generating awareness and fast becoming a measurable part of the automotive marketing funnel. And the secret sauce may just lie in TV’s ability to be a local attribution powerhouse. Read more in our Manual to Automotive TV Attribution: http://bit.ly/2xnOBSO
Now that TV’s gone digital, it’s outgrowing its longstanding position in generated awareness and fast becoming a measurable part of the automotive marketing funnel.
Proud to announce that iQ Media has been named one of the 2017 Best Places to Work in PA! We couldn't have done it without our awesome team, who continue to make iQ media an incredible organization.
For the second year in a row, iQ Media has nabbed the honor of being named one of the Best Places to Work in PA for 2017.
The bigger issue? TV’s outsized focus on audience size and its lack of standards for measuring ad performance, audience influence, and the impact of advertisers’ investments on their KPIs. Read more in MediaPost from Kevin Kohn!
While TV, unlike digital, wasn't built with measurement in mind, marketers have become accustomed to a granular level of knowledge about their audiences and are now demanding the same from TV.
Once retailers begin to make attribution a priority, the possibilities are endless with TV as a true direct response channel, and a retention and loyalty tool.
On the cusp of holiday shopping season, nearly every retailer is gearing up for their biggest revenue period of the year. Read on to see how TV plays a pivotal role in the path-to-purchase.
Now more than ever, it's important to uphold the ultimate maker or breaker of consumer trust: authenticity. Here's 3 questions to ask about your own brand communications to see if you're keeping it real.
Now more than ever, it's important to uphold the ultimate maker/breaker of consumer trust: authenticity. Here's 3 questions to ask about your own brand communications to see if you're keeping it real.
Can you accurately identify how TV exposure impacts your audience? If the answer is “no”, or “I’m not sure”, you may want to take a peek at our latest eBook on addressing the TV challenge in a direct response retail model.
Channels which not only actively engage audiences, but accurately measure their outcomes, are sure to be favored by those who have responsibility to prove return on investment—TV simply wasn’t built with this luxury. But it must adapt and evolve for both audience behaviors and advertisers’ needs.
So where do we begin?
What This Dirty Little Secret Means for the TV Industry August 21, 2017 Ashley Deibert Share this Article A questionable practice by TV networks recently surfaced in the Wall Street Journal, “In TV Ratings Game, Networks Try to Dissguys Bad Newz from Nielsen.” Essentially, some networks attempt to t...
Most brands will inevitably face at least one communications crisis. But the worst mistake you can make is a knee-jerk reaction. Get prepped and ready with these basics to defuse a bad situation before it gets worse.
Here’s our handy 10 step checklist to ensure you and your team have all bases covered when dealing with a crisis.
As far as reaching audiences goes, TV’s still got it. The real problem is advertisers are still spending billions of marketing dollars a year on a medium that hasn’t been able to accurately attribute these investments to business outcomes.
As far as reaching audiences goes, TV’s still got it. The real problem is advertisers are still spending billions of marketing dollars a year and don't have a clear read on outcomes.
iQ Media is the winner for Best Audience Measurement Platform in the 2017 Digiday Signal Awards, with our unique approach to audience measurement--ensuring a complete understanding of behaviors across crucial channels, locations and mediums.
PHILADELPHIA, Aug. 03, 2017 (GLOBE NEWSWIRE) -- iQ Media, the pioneer of real-time audience intelligence for brands, announced today that their Brand iQ™ platform has been named a winner for Best Audience Measurement Platform in the 3rd annual Digiday Signal Awards. The Digiday Signal Awards are p...
With dozens of over-the-top (OTT) devices, smart TVs and mobile devices and thousands of channels to choose from, advertisers have much more to think about than just reaching audiences and making an emotional connection. They must also ensure they make literal connections across devices and apply what they learn about their efforts on one device to their efforts on others. All of this begs the question: Should TV be held to the same standards as digital video? Read more from our CEO Kevin Kohn in AdExchanger.
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Kohn, CEO at iQ Media. Today’s living room looks a bit different than it did in the 1960s, or even the 1990s, but its focal point remains the same: the television. While…
We've been named the best Big Data & Tools platform in the 2017 SIIA CODie Awards, offering one of the most comprehensive sets of data for both paid and earned media measurement!
Brand iQ™ Platform Earns Prestigious Industry Recognition for its Ability to Track and Measure Paid and Earned Media Occurrences Across Local, National and Global TV Markets
Because brands have a myriad of audience data at their disposal—from website visits to purchase events—integrating these data sets with TV viewing metrics is the key to activating TV measurement and proving success. Read more in our blog.
TV measurement methods simply haven’t been updated to offer advertisers the same speed, accessibility, accuracy and transparency they enjoy on digital.
Real-time TV Intelligence is finally filling common data gaps and making sponsorship ROI a reality, and it’s the perfect complement to your current sponsorship tech mix.
This guide will walk you through it all—from what you can achieve through better TV measurement, to the features and functionality that make it all possible, and finally how to set a plan for adopting new technology seamlessly.
“It is our everyday mission to make TV data more accurate, transparent and attainable for any brand."-John Derham. Read more on how iQ media is making waves in TV measurement and attribution today in MediaPost!
John Derham, IQ Media's founder, head of Innovation, explains how TV measurement services now bring "context to viewing on television, helping [to] accurately identify when brands are seen and heard on TV."
The six-second commercial may be one way (of many) for TV ads to stay the course in a digital world, but one thing is for certain: proper measurement, attribution and benchmarking of these mini-spots will be crucial to understanding if they are really worth the shift. Read more on the iQ Blog from our CEO, Kevin Kohn.
Can the six-second commercial help TV ads stay the course in a digital world?
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"Once digital hit the scene, TV measurement was simply left behind by an industry that assumed it would eventually be obsolete. It’s now racing to catch up by introducing real-time, hyper-local and fully transparent TV measurement."
Read more in Broadcasting & Cable from our CEO Kevin Kohn.
TV’s problem isn’t an inability to provide value. It’s problem is its inability to measure and quantify that value.
We're excited to announce our latest partnership with leading DMP Lotame! With real-time data on “brand instances,” or mentions, connected to actions including digital traffic, purchase activity and social engagement, we are getting brands a step closer to true TV attribution. Read more in MediaPost!
https://www.mediapost.com/publications/article/303486/iq-media-lotame-join-forces-to-aid-tv-attribution.html
CEO Kevin Kohn gives the company a preview of our big announcement coming tomorrow!
Real-time TV Intelligence technology is finally filling the common data gaps that limit sponsorship ROI. Our guide will tell you everything you need to know—from how it all works to tips on adopting a new solution.
Real-time sponsorship measurement is making sponsorship ROI a reality, and it’s the perfect complement to your current tech mix. Our guide will walk you through this new technology.
It's crucial to understand the public's sentiment and respond accordingly. Read more from our VP Marketing, Ashley Deibert and other great tips for PR pros today in Forbes!
When your company is facing backlash, a quick, sincere apology from leadership is the best way to put out the fire.
An awesome round up of our founder John P Derham's presentation on TV viewability yesterday at #ARF2017. For TV marketing, Derham sees the term [viewability] taking on a different meaning: “Is what we’re paying for seen and is it understood?” he asked. Is the brand message communicated? He believes marketers should examine viewability in both their paid and earned media metrics. There’s a convergence between the two, and paid messages need to be amplified on the earned side. Read more today in OnlineVideo.Net
With the right strategy, marketers can turn a handful of paid impressions into a repeating assortment of earned views echoing their message.
Our fearless founder John Derham speaks to the #ARF2017 audience today about TV viewability and the metrics all brands must measure. #tvmeasurement #tvtechnology #viewability
Yes! iQ Media corp is a 2017 SIAA CODiE Award Finalist in TWO categories: Best Big Data Tools & Platform and Best Business Information Solution! https://www.siia.net/codie/Finalists
True sponsorship ROI is possible with real-time TV intelligence, so we wrote the guide to break it down for you. http://bit.ly/2sKTkcE
Proud to announce that iQ Media has been honored as a Gold Winner in the Annual CEO World Awards—recognizing our innovative technology and best-in-class leadership!
iQ Media is proud to announce we are one of the winners of the prestigious CEO World Awards® in the of Product Innovation of the Year!
Our CEO Kevin Kohn hits up Boston today for the semi annual Edison Partners CEO Summit! #meetingoftheminds
"As companies migrate from using cloud-based computing for offline storage and retrieval to full cloud-based processing, they need to consider that fully leased prices per unit can be substantially higher over the life of the service than acquiring and financing. The faster you want access, the more you will pay. Plan wisely." Our co-founder John Derham and the rest of the Forbes Technology Council sound off on the biggest challenges when moving your business to the cloud.
Everyone's moving to the cloud, but make sure you prepare your businesses for the challenges that will inevitably arise.
Take a second to imagine if you had TV exposure results for sponsorships in-the-moment—say an hour after broadcast airing. You might just open the door to a ton of strategy opportunities that could maximize value. Read more in our blog.
A steep price tag for brands coupled with the expectation for executives to tie all spend to the bottom line are expediting new ways to measure sponsorships.
No doubt about it—authenticity is crucial to securing customers and building loyalty. Our VP Marketing Ashley Eckel Deibert offers a few ways to infuse authenticity into marketing and branding efforts in Forbes.
If you embrace authenticity, your customers will do your marketing for you by becoming your best brand ambassadors.
"Using a central platform to influence audiences is crucial, and it doesn't always have to be a paid one. The 2016 election proved this: Trump's self-run media strategy was largely dependent on earned media and social, while Clinton focused more on paid media. This powerful medium helped him earn the highest seat in the White House, and is still garnering a lot of attention." Hear from our VP Marketing Ashley Eckel Deibert and other executives on communications lessons for marketers in Forbes.
You can learn a lot about communications from unexpected sources -- like unrelated industries.
What did a chance encounter with a then-unknown J.K. Rowling teach our co-founder John Derham about innovation? That it's awkward, and it is difficult to share in the creator’s vision of what it will become rather than what it currently is. Read more in Forbes.
Spotting innovation can be difficult -- even when it's staring you right in the face.
Awesome write up on iQ Media today in Radio & TV Business Report.
“Inventory in the local markets is flying without a net, but with a combination of paid versus earned media across news, commercials, shows, and live events, we can show the brands where the exposure is, and now it can be accurately measured and monetized." -John Derham, co-Founder
Of the thousands of individuals at the recent 2017 NAB Show, an innovator and pioneer in decision studies from Philadelphia may be one of the key people TV
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