Pretty Damn Sweet

10/31/2022

Experiments in slime for an upcoming project. Happy Halloween everyone!

⁠

08/19/2022

Rocky Mountains

⁠

08/18/2022

I see a triangle moon rising.

⁠

08/16/2022

Layering worlds

07/27/2022

Another piece we produced for the More Than An Itch campaign with Aquaphor and Evoke Group. PDS was asked to help bring this beautifully abstracted campaign concept to life, with talent moving through real world environments that begin to mirror their condition. PDS approached this effects heavy spot by utilizing a virtual production pipeline. Taking advantage of the realtime capabilities of Unreal Engine, the client and production teams were able to view FX shots “out of camera” onset allowing us to dial in the performance and blocking to make everything seamless.

CREDITS

Production Co: Pretty Damn Sweet
Director: Stephen Gifford
DP: Joe Hennigan
Producer: Mia Jensen
Technical Director: Rick Sebeck
Post Production: Pretty Damn Sweet
CG Artist: Christopher Lee

Agency: Evoke Group
Exec Creative Director: JC Parker
Director of Production: Gary Irwin
Group Creative Director: Heather Linnell
ACD: Beth Mart
Senior Art Director: Lauren Dickinson
Account Director: Derek Monson
Senior Account Executive: Lauren Newfield

07/21/2022

Here's look at behind the virtual curtain. For this project we used realtime xr to view our virtual set live in camera. ⁠
⁠
⁠
⁠
⁠
⁠ ⁠ ⁠ ⁠
⁠

07/20/2022

Sometimes it's more than an itch! PDS was asked by our friends at Evoke Group to help bring their beautifully abstracted campaign concept to life, with talent moving through real world environments that begin to mirror their condition. PDS approached this effects heavy spot by utilizing a virtual production pipeline. Taking advantage of the realtime capabilities of Unreal Engine, the client and production teams were able to view FX shots “out of camera” onset allowing us to dial in the performance and blocking to make everything seamless. ⁠
⁠
CREDITS⁠
⁠
Production Co: Pretty Damn Sweet⁠
Director: Stephen Gifford⁠
DP: Joe Hennigan⁠
Producer: Mia Jensen⁠
Technical Director: Rick Sebeck⁠
Post Production: Pretty Damn Sweet⁠
CG Artist: Christopher Lee⁠
⁠
Agency: Evoke Group⁠
Exec Creative Director: JC Parker⁠
Director of Production: Gary Irwin⁠
Group Creative Director: Heather Linnell⁠
ACD: Beth Mart⁠
Senior Art Director: Lauren Dickinson⁠
Account Director: Derek Monson⁠
Senior Account Executive: Lauren Newfield⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠

07/19/2022

The man behind the curtain. Technical Director Rick Sebeck on our virtual set.
⁠
⁠
⁠
⁠ ⁠ ⁠ ⁠
⁠

07/15/2022

Virtual production, or when gaming and filming collide.
⁠
⁠
⁠
⁠ ⁠ ⁠ ⁠
⁠

07/14/2022

Director Stephen Gifford watching our virtual set while working with talent for this Aquaphor digital campaign.⁠
⁠
⁠
⁠ ⁠ ⁠ ⁠
⁠

07/13/2022

New spot dropping soon. We recently took full advantage of the realtime capabilities of Unreal engine to produce a virtual set for our clients in a campaign for Aquaphor. ⁠
⁠

⁠ ⁠ ⁠ ⁠

07/07/2022

Adobe Summit 2022 Opening Film. Discovering new worlds when looking through a different lens.
.
.
.
.
CREDITS
Client: Adobe
Executive Creative Producer: Nicole Williams, Adobe
Creative Director: Joe Buchwald, Adobe
Production Company: PIX PRODUCTIONS
Animation Studio: Pretty Damn Sweet
Direction: Stephen Gifford
Design / Motion: Alex Trimpe, Damir Morpurgo, Alan Kichl, Rory McLean
.
.
.
.
.

07/06/2022

Kaleidoscope views. More designs from a recent project for Adobe

07/05/2022

A pop of color goes a long way in this design for a recent Adobe project.

07/01/2022

A peak through the looking glass. ⁠More design exploration for a recent Adobe project.

06/30/2022

Peeling back the layers. Design exploration for a recent project for Adobe. Full work dropping next week.

06/29/2022

Exploring spaces. More designs from a recent project for Adobe

06/28/2022

Design frames from a recent project for Adobe - what can we discover when looking through a different lens?

06/24/2022

It takes a team to get the shot.

06/23/2022

"You've been part of a team your whole life"

06/22/2022

Incredible time shooting with the Goalie Guru Thanks for letting us come play at your one of a kind goalie playground. There's really nothing like it. And special thx to Mitchell Gibson for the long drive and a hard day giving it 100%. It shows.

06/21/2022

It's not all fun and games shooting an anthem video. . .

06/17/2022

"When you find something in life that speaks to you... that brings you passion... then you do that thing."

We had the honor of bringing our passion for heart-driven sports anthems to the big leagues with last night's Stanley Cup Final opener. Grateful to Winter Films for bringing us on board, to the creative leadership of Benjamin Orisich and Stephen Gifford, to ESPN, to our crew and the countless hockey friends and families who allowed us to capture their stories. This was an incredible ride.

Road to the Cup // ESPN

Director: Benjamin Orisich
Production Co: Winter Films and Pretty Damn Sweet
EP & Writer: Barrett Esposito
Production & Post: Pretty Damn Sweet
EP & Creative Director: Stephen Gifford
DoP: John Taggart

Philly:
Creative Director: Stephen Gifford
Line Producer: Jon Applebaum
Prod Mgr: Kaya Proctor
1st AC: Gino Varisano
2nd AC/Data: Destiny Reyes
Gaffer & Camera Operator: Joe Hennigan
Key Grip: John Draus
Swing: Jon Newman
Art: Alicia Delarge
PA / MVP: Pat McGinley
PA: Michael Thackray
PA: Jada B
PA: RJ Fattori
PA: Tony McCall

Warroad:
Producer: Mike Alfieri
Prod Sup: Robyn Alfieri
Prod Coord: Adam Bernstein
Camera Operator: Noah Orisich
1st AC: Rob Sackett
2nd AC/Data: Jay Chase-Jacobus
Gaffer: Tyler Richter
Key Grip: Jeff Fischer
Audio: Jeff DesLauriers
Props: Andrew Mueller
EMT: Christine Ellis
EMT: Elizabeth Mitton
PA: Christina Motel

Editor: Patrick Mason
Composer: Daniel Bowen
Voice Over: Mike Kelly
Colorist: Matt Mahoney
Sound design and mix: Dan La Porta

06/09/2022

No pain no gain.

06/08/2022

Sometimes you just have to get into the game

06/03/2022

We've got some pretty exciting stuff coming up. Sneak peak coming soon

06/02/2022

PDS was proud to be part of the monumental upfront presentation by Warner Bros. Discovery. Our designs helped blend the scenic design & branding into one cohesive look. Thanks to our friends at Soren West for bringing us into an amazing team who helped make this show truly memorable.

05/31/2022

We're back from a stint of radio silence with a ton of amazing content to share! Stay tuned!

07/31/2020

Trending on Apple Trailers! So excited! Check out our new feature which releases tomorrow on demand, directed by the amazing .

06/02/2020

Black lives matter.

06/01/2020

Black lives matter.

05/29/2020

An exploration of Op art for Adobe MAX 2019.

Check out our process behind building this on our Behance page: https://www.behance.net/gallery/95311965/Adobe-Max-2019-Opener

05/28/2020

An exploration of Op Art for Adobe Max 2019.

05/27/2020

An exploration of Op Art for Adobe MAX 2019

05/26/2020

All about the details in this screen select from our animated CGI Adobe MAX 2019 opener. @ Pretty Damn Sweet

05/20/2020

Adobe MAX 2019 Scene Transformation

Transforming a scene from Photo Real CGI to Impressionist Oil Painting

05/19/2020

Transitions are everything... frame from Adobe MAX 2019. @ Pretty Damn Sweet

05/18/2020

ADOBE MAX OPENER 2019 - Case Study

15,000 cheering attendees. 76 million pixels rendered per frame. The length of half a football field and 2 stories high. Check out our Opening Experience for the Adobe Max Creativity Conference at the Los Angeles Convention Center last fall.

Producing digital art at that scale is always a fun challenge. Our technical team, led by our Technical Director Rick Sebeck , stays ahead of things with our powerful workflow tools and back-end processes that offer everything from daily output testing, a custom-built render farm, pre-visualizing the screen output in real time… all to keep a close eye on the visual integrity of the media as we go.

More on our Behance: https://rb.gy/886d5d

Project: Adobe Max Opener 2019
Client: Adobe
Executive Creative Producer: Nicole Williams, Adobe
Creative Director: Joe Buchwald, Adobe
Production Co: PIX Productions
Animation Studio: Pretty Damn Sweet
Director: Stephen Gifford
Artists: Chris Lee, Rich Nosworthy, Rodrigo Miguel, Preston Gibson, Rick Sebeck, Josh Smith, Danny Ivan

Opening Experience for the Adobe MAX Creativity Conference in Los Angeles. The concept was based around the show’s identity key art, which was a curved form…