People’s Media Advocacy Asia (PMAA) was founded in 2015 with the intent to build
a grass-roots social media network for labour groups to air their campaigns and
promote human rights in the workplace. The mission of PMAA is to produce labour
journalism and independent media for and by the people on labour issues that the mainstream press tends to avoid.
A key focus of our efforts is our core project called, “Labour Pulse: Unions on the
workplace beat”, which provides specialized media training to rank-and-file
members of Filipino trade unions. These workers themselves will become “Labour
Pulse” reporters, investigating violations of human rights in the workplace, covering
labour actions, publicizing on-going campaigns, and promoting labour’s legislative
While the mainstream press is slow to cover labour stories, violations of workers’
rights and their workplace safety continues unabated. PMAA fills this void, ensuring
that major violations do not go unreported. To this end, PMAA has also established a
media centre to improve the viability of Philippine labour campaigns, managing
labour’s social media presence via the Centre for Peoples Media (CPM).