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Lightbulb Communications

Lightbulb Communications An independent communications practice specializing in writing, editing, media relations and social media. Writing, editing, public and media relations, and social media.

Operating as usual

Chicago alt-weekly survives column clash, going nonprofit
05/15/2022
Chicago alt-weekly survives column clash, going nonprofit

Chicago alt-weekly survives column clash, going nonprofit

CHICAGO (AP) — The Chicago Reader, the city's famed alt-weekly, is expected to become a nonprofit this month after the sale was nearly derailed over a co-owner's column opposing COVID-19 vaccine requirements for children.

The Inside Man
05/10/2022
The Inside Man

The Inside Man

Meet Joe Kahn, the enigma who will now run the Times.

Ulta’s message to customers read “Come hang with Kate Spade” alongside a sale for its beauty products.Spade hanged herse...
05/02/2022
Fans rip Ulta Beauty for shocking email about Kate Spade’s suicide

Ulta’s message to customers read “Come hang with Kate Spade” alongside a sale for its beauty products.

Spade hanged herself in 2018.

(Lightbulb: Perfectly awful, but one can see how it could happen. Ulta should have somebody with knowledge beyond cosmetics and marketing review messages before they go out.)

Spade committed suicide in her Park Avenue apartment in June 2018.

Travel influencing is lucrative and largely unregulated. A new lawsuit attempts to bring accountability to the industry.
04/13/2022
Does traveling to every country count if you don’t post on the Internet?

Travel influencing is lucrative and largely unregulated. A new lawsuit attempts to bring accountability to the industry.

The field of travel influencers is lucrative and largely unregulated. A recent lawsuit against the self-proclaimed “first woman to travel to every country” attempts to correct the record.

Republican lawmakers bar journalists from statehouse floors
02/18/2022
Republican lawmakers bar journalists from statehouse floors

Republican lawmakers bar journalists from statehouse floors

SALT LAKE CITY (AP) — Republican lawmakers in several states are scaling back access to government business, extending pandemic-era rules that restrict when journalists can report from the floors of state legislative chambers and, in effect, making it easier to dodge the press.

The board that controls public radio station WBEZ on Tuesday approved the acquisition of the Chicago Sun-Times, taking a...
01/19/2022
Board of WBEZ parent company approves acquisition of Sun-Times

The board that controls public radio station WBEZ on Tuesday approved the acquisition of the Chicago Sun-Times, taking a major step forward in a deal to create one of the largest nonprofit news organizations in the country.

https://chicago.suntimes.com/2022/1/18/22890454/chicago-sun-times-acquisition-chicago-public-media-wbez

The noncash transfer will not be final until contracts are approved, but both media organizations said they hope to close on the deal by the end of the month.

What a colossal FAIL!Everybody seems to have focused on the minutia of the police contract and ignored the big picture.
01/10/2022
Kent badly underestimated outrage over assistant police chief’s Nazi insignia, mayor says

What a colossal FAIL!

Everybody seems to have focused on the minutia of the police contract and ignored the big picture.

Kent Mayor Dana Ralph says the after-the-fact decision to seek the resignation of an assistant police chief who embraced Nazi emblems and titles and joked about the Holocaust will be costly and resulted from officials underestimating public outrage.

🎥🎞From the great Joshua Molina:• “If Gibson is welcomed back to direct the latest installment of this beloved franchise,...
12/06/2021
Cancel Mel Gibson

🎥🎞

From the great Joshua Molina:

• “If Gibson is welcomed back to direct the latest installment of this beloved franchise, it may be time to stop publishing think pieces about the power of ‘cancel culture.’ Because if he can continue to find big bucks and approbation in Hollywood, cancel culture simply does not exist.”

• “On its parent company’s website I found a very laudable ‘inclusion’ policy. It reads, in part, ‘WarnerMedia is committed to diversity, equity and inclusion, as moral and business imperatives. It is essential that our workforce, content and creative partners reflect the diversity of our society and the world around us.’ Beautiful. Really. But may I humbly suggest that in addition to a robust inclusion policy, Warner Bros. needs an equally robust exclusion policy? How about ‘Don’t hire racist, anti-Semitic misogynists’?”

https://www.theatlantic.com/culture/archive/2021/12/mel-gibson-anti-semitism/620873/?utm_campaign=the-atlantic&utm_term=2021-12-02T13%3A42%3A58&utm_content=edit-promo&utm_medium=social&utm_source=twitter

Why is Hollywood still hiring this raging anti-Semite?

This is what crisis-management consultants mean when they refer to “getting out in front” of something.https://www.washi...
12/01/2021
Fresno State’s library named for a man who expressed ‘clear antisemitic hate’ and Nazi sympathies, university says

This is what crisis-management consultants mean when they refer to “getting out in front” of something.

https://www.washingtonpost.com/education/2021/11/30/fresno-state-library-name-antisemitism/

Henry Madden, who was the longtime librarian of Fresno State, expressed his views on Jewish people and Nazi Germany in personal papers that remained sealed for a quarter-century after they were given to the university in 1982, the college said.

Biden bill would give local news outlets 'shot in the arm'
11/13/2021
Biden bill would give local news outlets 'shot in the arm'

Biden bill would give local news outlets 'shot in the arm'

WASHINGTON (AP) — President Joe Biden’s $1.85 trillion social spending bill includes a provision that, if it becomes law, would mark the first time the federal government has offered targeted support in response to the decline of local news.

A tenuous relationship with fame?
11/02/2021
Ben Affleck Plays Himself

A tenuous relationship with fame?

Becoming a tabloid star gave the actor his best role ever.

Address

Phoenix, AZ
85004

General information

Stuart J. Robinson, Principal [email protected] PROFILE: Communications professional with 23 years of experience in writing, editing, media relations and social media. Adept at communicating messages with the audience in mind: short and to the point, easily digestible but not "dumbed down." Creative thinker with strong news judgment and an eye for style and format. Background includes managing reporters and overseeing projects. PROFESSIONAL SKILLS • Strong writer/communicator • Shrewd judge of news value • Seasoned editor • Experienced with various news media • Savvy social media practitioner • Adept at pitching stories SELECTED ACHIEVEMENTS Writing and editing. Generated content for newspapers, magazines, trade publications, websites, news releases and annual reports. Possess keen news judgment and eye for style and format. Specialize in explaining complex ideas in simple terms. (Lightbulb Communications / Arizona Independent Redistricting Commission / City of Peoria, Ariz. / Congressional Quarterly Inc.) Social Media. Managed pages and Twitter feeds for state agency and city of more than 150,000; authored city’s official social-media policy. (AIRC / Peoria) Strategic planning. Handled projects for media relations, issue monitoring and Internet outreach. Identified key points for various audiences, explained in simple terms and put into context for articles, news releases and talking points. (Lightbulb / AIRC / Peoria / Dezenhall Resources) Product oversight. Generated weekly news roundups for e-news subscribers and local media. Drafted op-eds for mayor and other city officials. Oversaw Congressional Quarterly’s profitable BillAnalysis website, featuring plain-English summaries of bills before Congress. Edited and posted content. Ensured consistent format and style. Implemented product redesign. (Peoria / CQ) Event planning and oversight. Conceived, planned and staged an auto show focused on alter-native-fuel and energy-efficient vehicles – which elicited extensive broadcast and print coverage. Other events: Recycling Night at the Ballpark and Northwestern University’s Washington, D.C., Sesquicentennial Gala. (Peoria / Northwestern Alumni Association) Customer service. Handled citizen and media inquiries and expedited responses. Assisted internal clients with communications strategies. Coached executives and public officials on dealing with reporters. (AIRC / Peoria / Dezenhall Resources) Areas of knowledge. Focuses have included consumer product safety, defense, education, financial services, gaming, government, health care, homeland security, international affairs, pharmaceuticals, politics, sustainability and transportation. (AIRC / Peoria / Lightbulb / Dezenhall / CQ) EDUCATION BS Journalism • Northwestern University, Medill School of Journalism, Evanston, Ill. • 1989 Northwestern Alumni Association Evanston, Ill.; Washington, D.C.; Phoenix 1997-present • National board member and volunteer regional director, 2002-present. • President of Washington, D.C., chapter, 2000-2001; trustee, 1997-2005. • Co-founder of Virginia chapter, 2001-2003. PROFESSIONAL EXPERIENCE LIGHTBULB COMMUNICATIONS Glendale, Ariz. 2005-present Editorial and media consultant in my own freelance communications practice. • Assist clients with writing, editing, public relations, media outreach, crisis communications and social media. • Write freelance articles for print publications and websites. ARIZONA INDEPENDENT REDISTRICTING COMMISSION Phoenix, Ariz. 2011-2012 Public information officer for temporary state agency. • Managed media and public inquiries about the commission and its work. • Planned and wrote news releases, op-ed columns and executive correspondence. • Arranged media interviews and news briefings with commissioners, counsel and other agency officials. • Represented communications perspective in agency's strategic planning. • Oversaw agency's social media operations, including Facebook and Twitter channels. CITY OF PEORIA Peoria, Ariz. 2006-2011 Public affairs specialist in municipal Communications Office. • Originated, planned and wrote news releases, articles, op-ed columns and annual reports. • Pitched stories to journalists and responded to their inquiries. • Developed city's social media policy. Managed official Facebook and Twitter channels. • Conceived, planned and staged public events that furthered the city?s communications objectives. • Participated on citywide employee Diversity and Sustainability committees. DEZENHALL RESOURCES Washington, D.C. 2004-2005 Editorial and media consultant for crisis communications firm. • Identified key points for various audiences, explained in simple terms and emphasized or put into context for articles, op-eds, Q&As and talking points. • Planned and executed targeted projects for media relations, issue monitoring and Internet outreach. • Pitched stories to journalists and handled their inquiries. CONGRESSIONAL QUARTERLY INC. Washington, D.C. 1997-2004 • Spent seven years in various jobs of increasing responsibility with media organization covering Congress. Web site editor – Oversaw online product offering plain-English summaries of bills, 2000-2004. • Hired, supervised and coached entry-level reporters. Mentored journalism graduate students and interns. • Edited, posted, revised and updated content. • Tracked congressional legislation. News editor – Split time editing and producing daily news publication, 1998-1999. • Managed flow of information from multiple sources and performed triage with an eye toward maximizing productivity and meeting deadlines. Edited news copy for grammar, content and consistency. • Oversaw production. Created charts, tables and graphics. Coordinated printing with outside contractors. • Supervised compilation of congressional new-member profiles for 1998 post-election issue. Contributor – Worked on book Politics in America 1998, which profiled members of Congress, 1997-1998. • Authored and updated congressional profiles, assisted in managing layouts and generated the index. Systems editor – Assisted in transition to Mac-based Quark Publishing System, 1997. FEDERAL COMPUTER WEEK Falls Church, Va. 1996-1997 Copy editor for trade newspaper focusing on government computer procurement. INSIGHT Washington, D.C. 1992-1996 Copy editor for weekly political magazine. THE AUGUSTA CHRONICLE Augusta, Ga. 1989-1992 Wire editor for metropolitan daily newspaper, 1991-1992. • Chose all national and international stories. Designed front page and accompanying section. Copy editor, 1989-1991.

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 10am - 5pm

Telephone

602-516-0439

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Comments

(h/t Nicole Jaillet Moon)
“A nice feature about my old friend and schoolmate Amy Vernon, whose work I often share on this page. She's also the woman behind the TV Tyrant blog, for which I occasionally write.” ~ Stu Robinson, Lightbulb Communications
While this is a political story, it raises philosophical implications about how some people misuse the Internet and social media.
Thanks to Amy Vernon for pointing this out.
"[Paul] Bissonnette, … is one of the more popular NHL players with regards to Twitter; he currently has more than 527,000 'followers' and counting at @BizNasty2point0. He's very active on the social media platform because it gives him the opportunity to connect with the fans who admire him – and playfully joust with those who don’t. Those who follow his tweets get to see his interest in current events, his sense of humor and his sensitivity."
Had a great time at the Mom-e Club 3rd Anniversary celebration hosted by Tisha Marie Pelletier.