12/05/2025
Consumers crave authentic experiences, but also demand ultimate convenience. AI shopping tools like Rufus and Sparky are changing the game. Can brands maintain authenticity in this new era?
𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: https://youtu.be/gMveezTjK1w
In this episode of Food for Thought Leadership, Chris Campbell sits down with Kantar’s Barry Thomas to unpack why autonomous AI agents are quickly becoming one of the most important forces reshaping the food and beverage ecosystem.
From improved customer experience to enhanced supply chain efficiency, AI is creating a new digital foundation for how consumers discover, shop, and connect with brands. In this conversation, we explore:
• How AI agents differ from generative AI
• Walmart, Amazon, and early adopters are already using autonomous AI
• What this means for retail media, personalization, and SKU-level recommendations
• The risks, challenges, and white space for food manufacturers
• How consumer behavior and “authenticity expectations” are colliding with automation
• What operators should prepare for heading into 2026
Whether you’re in foodservice, CPG, grocery retail, or emerging food tech—this is your roadmap to understanding the next major shift in digital commerce.