Your Cup Of Copy

Your Cup Of Copy Creating relevant copy and content is important for your business to establish you as a reliable exp

When is enough coffee enough?
09/25/2025

When is enough coffee enough?

One of my granddaughters showed up for her kindergarten picture day wearing blue eyeliner.Not on her eyes, on her lips!S...
09/24/2025

One of my granddaughters showed up for her kindergarten picture day wearing blue eyeliner.

Not on her eyes, on her lips!

She told her teacher it was parent-approved, but the teacher decided to send a quick message to her mom.

In the message, the teacher told her she would let her know when the retake day would be. Mom decided that would not be necessary; she wanted her school pictures just the way she was.

My granddaughter wanted to stand out. Now she has photographic evidence.

After laughing hysterically, I began to think: sometimes we try so hard to “be visible” that we choose the wrong strategy. The result isn’t clarity, it’s confusion.

In business, blurry messaging is the same as blue eyeliner on your lips. People notice you, sure, but they don’t know what to make of you.

The fix? Sharpen your content so it highlights your true colors. That’s how you can stand out for the right reasons.

What is one way you can boost visibility this week that puts the focus on what makes you truly brilliant?

Welcome Fall!
09/22/2025

Welcome Fall!

What is one system or habit you rely on to keep your content consistent when life gets busy?
09/22/2025

What is one system or habit you rely on to keep your content consistent when life gets busy?

You can build authority by sharing the why behind any business transition.
09/19/2025

You can build authority by sharing the why behind any business transition.

Are you ready to perform your magic today?
09/18/2025

Are you ready to perform your magic today?

My father always told me: “You’ve got to have a plan.”Whether it was planting the garden, tackling a home project, or he...
09/17/2025

My father always told me: “You’ve got to have a plan.”

Whether it was planting the garden, tackling a home project, or heading out on a trip — he never did anything without thinking a few steps ahead.

At the time, I thought he was just being overly cautious. But as I got older, I realized he was teaching me something bigger: planning isn’t about being rigid. It’s about being prepared so you’re not caught off guard when things get messy.

The same is true for your visibility plan.

If you don’t plan ahead for how you’ll show up—especially during busy seasons—you’ll find your content slipping through the cracks. And when your visibility drops, so does your authority.

A good visibility plan doesn’t have to be complicated. It’s just four simple things:
Batch content before life gets busy

*Repurpose what’s already working
*Automate the easy stuff
*Commit to one non-negotiable habit

I’m grateful for my father’s advice: “You’ve got to have a plan.” Without it, you’ll always be playing catch-up.

What’s one plan you made that saved you from scrambling later?

What is one business transition you've made recently?
09/15/2025

What is one business transition you've made recently?

Crisp messaging isn't short, it's clear.
09/12/2025

Crisp messaging isn't short, it's clear.

When your coffee is so comforting...
09/11/2025

When your coffee is so comforting...

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