09/06/2024
The Jungle 🏀🌴
4 years ago, Hounds set out to revitalize a historic basketball court in the heart of the Northside. We aimed to tell a story that represented Pittsburgh’s jazz history & honoring “The Jungle” on Arch Street. Our journey began with a proposal to JY.Originals, the visionary behind Pittsburgh’s first “artistic basketball court.” We then partnered with Swishh Dreams, who brought their expertise in renovation.
In 2023, an opportunity arose through the nationwide ‘Every Court Has A Story,’ led by Project Backboard, Five-Star Basketball, Local Hoops, and Langston Galloway Foundation. With a story that we’d crafted for years, Clay McCloskey, Cole McCloskey, Jordan Armstrong, & Nathan Osche got to work. Featuring a moving narration written & voiced by Diarra Imani & a skillful “solo” by H'enri Wade-Chatman, we gained over 16,000 votes. “A Northside Solo” united Pittsburgh for a huge community win. A playlist celebrating PGH’s jazz history & the artists inspired by it was also created by Mars Jackson.
As we assisted on the renovation by Janel Young, Swishh Dreams & Project Backboard, we saw the joy and gratitude of many through smiles & stories. “The Jungle” holds a special place in our basketball culture, & its renewal was deeply felt.
Our efforts lead to “The Jungle Celebration Day” on August 3rd, proclaimed by The City of Pittsburgh. We extend our heartfelt thanks to our sponsors, talent, donors, and volunteers, whose support & dedication were key to the event’s success. We also thank pvkvsv & Inez for bringing the energy!
Finally, “The Jungle Classic,” debuted. A nod to the past with a 5-on-5 high school tournament, with the great help of Basketball Dreamz.
Initially, the project was titled “A Northside Solo,”. With everyone’s support and contributions, it’s now “A Northside Ensemble”.
[Hounds Production]
“A Northside Solo” Campaign
Creative Direction | Production | Strategy | Story-Writing | Video | Photo | Branding & Design
“The Jungle” Renovation
Promo Strategy | Video | Photo | Production Assistance
“The Jungle Celebration” & “The Jungle Classic”
Event Planning & Management | Creative Direction | Production | Strategy | Branding & Design | Video | Photo