Zac Weikal

👨‍💻Helping small businesses get more leads & sales in under 90 minutes a week through integrated marketing.
💼10+ Years Experience

12/01/2025

I put together 5 interest-based content ideas for December (this is the exact strategy I’m testing in my own business) so you can slide into the content your ideal client is consuming and get discovered by more potential customers.

These aren’t recycled “guru hacks.” This is a strategic way to join the conversations your ideal clients are already having, instead of trying to create interest out of thin air.

Plus, they’re perfectly timed for what’s top-of-mind this month; from the classic holiday movies to end-of-year rewinds, which gives your content a natural edge.

Here’s why this approach works so well:

It works for any niche. (Whether you’re a plumber, a coach, or an insurance agent).
-You don’t have to post daily.
-You can use these 5 ideas to build powerful, connection-driven posts for the whole month.
-Each one is a bridge. They’re designed to connect a popular interest directly back to the value of your unique service.

Because as we head into 2026, the goal isn't just to "be online." It's to build a content engine that actually attracts the right people.

Save this post for your December content planning & tell me in the comments: which idea feels most aligned with your business?

11/21/2025

Everyone's out here trying to "defy gravity" by fighting the algorithm, posting 5x a day, chasing reach, etc.

If that's you, you're likely defying the wrong thing.

Social media gets you seen. Email gets you paid.

One is rented land where the rules change every quarter (or more, thank you Adam Mosseri and Mark Zuckerberg). The other is an asset you own, full of people who already said yes to hearing from you.

And the data is clear: email marketing generates $36-$42 for every $1 spent (Martal Group)

So if you're exhausted from the constant content grind but your email list sits untouched, you're working backwards.

Stop defying the algorithm. Start building an asset that actually works for you.

If this resonates, comment "2" and I'll send you my free 8-minute training: How to Get Consistent Clients in Just 90 Minutes Per Week. A step-by-step marketing system for service providers ready to build a business that doesn't cost them their life.

11/20/2025

You know that person who hosts Thanksgiving and makes it look completely effortless?

The turkey's golden. The sides are timed perfectly. The table looks like a magazine spread. And somehow, they're calm.

But here's what you don't see: The time it took to prepare. The system running behind the scenes. The timeline of when to defrost the turkey so it was ready to put in the oven.

That's what your email marketing should feel like.

Not scrambling to figure out what to say every time you need to sell something. Not treating your list like a last-minute Hail Mary when you need cash flow.

A system that runs in the background. Emails that go out consistently, build trust, and generate sales; while you're focused on serving clients and actually living your life.

That's what I build for my clients in the 90-Day Marketing Reset. We take what you've already built and connect it into a cohesive system that works for you, not against you.

Because the best marketing doesn't feel like hustling. It feels like hosting Thanksgiving when you've done the prep.

What's your go-to Thanksgiving dish? (I'm a sweet potato and homemade cranberry sauce person, always.)

11/12/2025

I put together 5 interest-based content ideas for November (this is the exact strategy I’m testing in my own business) so you can slide into the content your ideal client is consuming and get discovered by more potential customers.

These aren’t recycled “guru hacks.” This is a strategic way to join the conversations your ideal clients are already having, instead of trying to create interest out of thin air.

Plus, they’re perfectly timed for what’s top-of-mind this month; from the Wicked movie premiere to Thanksgiving, which gives your content a natural edge.

Here’s why this approach works so well:

-It works for any niche. (Whether you’re a plumber, a coach, or an insurance agent).
-You don’t have to post daily. You can use these 5 ideas to build powerful, connection-driven posts for the whole month.
-Each one is a bridge. They’re designed to connect a popular interest directly back to the value of your unique service.

Because as we get ready to head into 2026, the goal isn't just to "be online." It's to build a content engine that actually attracts the right people.

Save this post for your November content planning & tell me in the comments: which idea feels most aligned with your business?

11/05/2025

This is the core of Interest-Based Marketing. Show up where they are, talk about what they love, and build a relationship. The sales will follow.

Drop a 🙋‍♂️ if you agree

11/03/2025

Wondering what actually happens after you decide to fix your marketing? It’s not about adding more to your plate. It's about taking things off it.

This is the 5-step path my clients take from feeling overwhelmed by a "duct-taped together" system to owning a Client Generation Asset that runs in the background.
It's a process designed for one thing: relief.

Save this post for when you're ready to trade the constant hustle for a system that actually works.

11/02/2025

We've all been there, hiring an expert and then telling them how to do their job. 😅

Sometimes the biggest thing holding your marketing back is the belief that it has to be a struggle.

What if it could feel lighter? What if it could just... work?

(Spoiler: It can.)

Who else feels personally attacked by this meme? 😂

11/01/2025

Read that again.
So many business owners are sold another plan, another checklist, another "strategy" that just adds to their workload.

You're not looking for another part-time job as a marketing manager. You're looking for a silent salesperson that runs on autopilot.

My Client Relationship Revenue Framework is the first step toward building that. It gives you the exact email template my clients use to nurture leads without the constant hustle.

DM me "FRAMEWORK" and I'll send it to you, for free.

10/31/2025

Here's what your marketing should feel like: Simple. Cohesive. Sustainable.
If it feels like a chaotic grind right now, it’s not you, it’s your lack of a connected system.

DM me 2 for my free 8 minute training that shows you how to build that system.

10/30/2025

Here's the reality: email marketing has an ROI of $36-$42 for every dollar spent (https://vist.ly/4c8cm).

So if you're spending hours on reels but your email list is collecting dust? You're working backwards.

Which client are you like, A or B? Let me know in the comments.

10/28/2025

A tough lesson I'm still learning myself. It's a simple choice with massive consequences. Drop a 👊 in the comments if you're ready to crush this Tuesday!

10/25/2025

Here’s your first step to a stress-free Black Friday. Build your email list before you need it.

A great way to do that is offering something for free (a lead magnet) in exchange for an email address.

To make it super easy I'll design it for you, just $49 through October 31. Interested, DM me MAGNET

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Pittsburgh, PA

Telephone

+14123539588

Website

https://www.zacweikal.com/

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