Straight Forward Media

02/16/2022

We're live at Hilton Fort Lauderdale Beach Resort for the annual Four Seasons Sunrooms and Windows University, discussing Programmatic Advertising.

02/01/2022

Connected TV is on the rise in 2022. #infographic

01/28/2022

Get ready for Smart Shopping and Local campaign upgrades

In April, advertisers who upgrade their Smart Shopping campaigns to Performance Max in Google will see a 12% increase in conversion rates on average. This can mean the difference between a campaign with positive or negative ROI in some niches.

Starting in April 2022, advertisers can upgrade their Smart Shopping and Local campaigns to Performance Max.

01/20/2022

Pinterest's latest research shows that men have big plans for 2022. And they’re willing to spend to bring their ideas to life. Even if it means spending more than they did in 2021.

01/15/2022

Four Digital Marketing Trends for 2022 and our recommendations

01/04/2022

Aldi Christmas Launch Advert 2021

This just in, ALDI USA's Christmas campaign has been rated as the MOST effective festive ad of the year. View the commercial and let us know what about it resonates with you.

Will Ebanana Scrooge discover his Christmas spirit?#AldiAmazingChristmas #KevinTheCarrot

12/07/2021

Google Confirms Intrusive Interstitials Ding Will Apply To Desktop Sites

SEO Update: Pop-up ads will get you into trouble with Google's upcoming desktop Page Experience update.

With the Google page experience update coming to desktop sites in February 2022, that means that intrusive interstitials as a signal will also apply to desktop sites. John Mueller of Google confirmed

11/28/2021

Warmth of joy, glow of prosperity, sparkle of happiness. May you be blessed with all these and more. Happy Hanukkah!

11/25/2021

We won't tell him if you don't. Happy Thanksgiving! 🦃

11/22/2021

Small Business Saturday 2021: The Ultimate Guide

This Saturday is #SmallBusinessSaturday. This guide will explain how to make your Small Business Saturday a success, whether you’re a small business owner who is participating for the first time or a seasoned Small Business Saturday veteran who’s looking for some fresh ideas.

Saturday, November 26th. Millions of shoppers spending billions of dollars at small businesses across the U.S. Are you excited for Small Business Saturday?

11/17/2021

The welcome email is one of the most important contact points to improve your deliverability. Here’s what we think you should include in your welcome email.

11/16/2021

How to Spell Hanukkah/Chanukah with Straight Forward Media

This is a Public Service Announcement that needs to be shared yearly.

11/16/2021

Trust is hard to build but very easy to break. Be consistent with your brand value. And don’t overlook customer care.
#marketingstats

11/11/2021

11/10/2021

Widely Viewed Content Report, Third Quarter 2021 | Meta

Delve into Facebook's "Widely Viewed Content Report" with us! Our top takeaway: If you want to create a post that spreads organically on Facebook, one good idea is to ask a question that sparks people's creativity and prompts them to provide an interesting answer.

We're highlighting the most viewed organic content in News Feed from July to September.

10/29/2021

Straight Forward Media’s founder, David Weinstein was awarded Businessperson of the Year this morning by Plainview-Old Bethpage Chamber of Commerce. Thank you to the POBCC for the recognition. #likeaboss

09/02/2021

52 years ago today, in Leonard Kleinrock's UCLA lab, a group of computer scientists managed to pass bits of data from one computer to another over cable. In doing so, they created the first node of what we now call *long dramatic pause*… ✨the Internet.✨

08/19/2021

Google Ads Is Not For Small Business Anymore. Here's Why.

Google Ads are not for small businesses anymore. Here's why:

Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore.

08/02/2021

Amazon’s ads business posts 87% growth

Sell a product? Advertising on Amazon could be for you. This quarter alone, Amazon Advertising generated $7.9B in revenue for its advertisers.

Amazon's chief financial officer Brian Olsavsky cited new products and functionality for factors like higher demand and higher bid rates.

07/29/2021

Company outing at Citi Field.

07/20/2021

Psychological Marketing Tactics: Brick and Mortar Stores

07/16/2021

Landing Page Optimization Tips

Collecting leads and nurturing healthy, long-lasting relationships is a never-ending process for marketers. Make sure your landing page is optimized to be effective in increasing conversion rates.

07/15/2021

Streamline Checkout on Your Site with Facebook Pay

Starting this August, businesses who use participating platforms will have the ability to enable Facebook Pay as a payment option directly on their websites, giving their customers the ability to speed through checkout without having to re-enter their payment information. Read more >>> https://bit.ly/3B7yA1N

We’re extending Facebook Pay availability beyond our own platforms to businesses who want to provide a seamless checkout experience for their customers on their own websites.

07/14/2021

Psychological Marketing Tactics: Retail

07/07/2021

Psychological Marketing Tactics: Restaurants

07/04/2021

Happy Fourth of July from Straight Forward Media!

"Our flag does not fly because the wind moves it, it flies with the last breath of each soldier who died protecting it." Happy 4th of July!

07/01/2021

Three Conversion Tips for your Landing Page

Turn more website visitors into subscribers by creating the most effective landing page possible by following these three steps.

06/30/2021

Celebrating the likes, the shares, and the tweets!

06/28/2021

Ad Spending Trends - May 2021

U.S. ad spending is up by ✨56% ✨ in May. The study looked at spending patterns across several media buyers and found two interesting conclusions. Can you guess what they are?

06/24/2021

Shopify is making its own ad network to help shop owners promote their products, not just sell them. The advertising network, if done right, will add another major acquisition channel for marketers. Would your business benefit from this addition to Shopify? Sound off below ⬇️

06/22/2021

Facebook has announced they’ll be rolling out live audio rooms (and podcasts) to its platform. Here are some of the more interesting features we’ve noticed...

06/20/2021

Wishing all the dads out there a Happy Father's Day!

06/15/2021

5 Essential Email Metrics and How to Improve Them

Are you measuring these 5 essential email metrics? You should be.

06/15/2021

Congratulations to our very own Bailey Germain on graduating from High School today. We wish you the best of luck this fall at Tulane University!