
04/15/2020
Meet Allison Lakin of Lakin Gorges Cheese and East Forty Farm in Waldoboro. Allison started Lakin Gorges Cheese in 2011 and runs East Forty Farm with her husband. They raise cows, whey fed pigs, and ducks for meat.
When Covid hit Maine Allison started a Google sheet of farmers and fisherman so that people could connect with their local food producers. That list is now hosted on the University of Maine Cooperative Extension website and is helping to generate business for Maine farmers and fisherman. Her efforts have inspired other states, like Maryland, and countries, like Ireland and the UK, to create databases like this to connect their people with local farmers and fishermen.
How has your business been affected by Covid?
“The week before March 17th I saw that my numbers were already off. I thought it would be a miracle if things don’t start changing rapidly in Maine. I needed to start shifting the promotion of the business, and in fact the week of March 17th I only had 2 wholesale orders, that is not enough to run my business on.
I thought, what can I do with the skills that I have? I was having conversations with the other famers and other cheese makers who were all saying ‘Oh God none of us are making any sales’ so I decided to put together a shared Google sheet. Here farmers and fishermen could enter in their contact information, if they did delivery/pickup, online sales, and the types of products they carry. I also added a section for farmers to list if they had space to host another farmer that has products to sell. It was also a way to connect farmers to help one another if someone got sick. They would be able to tell us and we could pitch in to help. Within 24 hours of having launched the list around 80 people had signed on, and I only knew 10 of them. I started blasting the list out and wrote a press release sending it to all the major Maine news sources. From that Maine Cooperative Extension reached out to me and asked to take on the management of the list. The first weekend it had 2,500 views then spiking to 11,000 views.
Now the second part, My husband and I realized that if either of us got sick we would have no income. (More in comments)