LH | Prolific

09/29/2022

Eats & Drinks | Lakeside Market | Camas

Happy to announce this little project for an awesome client. We created a brand direction, including logos, icons, and color scheme, for this and another sister business that will be opening in spring. Branding included color consult on the building (which turned out amazing) and finally, this phase 1 version of their new website. There's more work to do, but we're taking time to celebrate this milestone.

Eats, treats, drinks, fishing, and other convenient supplies conveniently located between Lacamas and Round Lakes www.lakesidemarketdeli.com

07/02/2022

NPS has social game on point. We need to be creative even about serious subjects to reach and teach people about our key takeaways.

If bear not friend, then why friend shaped???

Friend? Maybe time to reevaluate. Seeing a bear in the wild is a special treat for any visitor to a national park. While it’s an exciting moment, it’s important to remember that bears in national parks, no matter how cute or floofy their ears look, are wild. Just like your ex, their behavior can be unpredictable. BTW, What do you call a bear without an ear? A “B.” 🐑🥁🐍

When you arrive in a park that has bears, always remember to check with the nearest visitor center or backcountry office for the latest bear safety information. Keeping your distance and not surprising bears are some of the most important things you can do to keep your pants dry. We mean safe. Most bears will avoid humans if they hear them coming. You loud. (Which can be a good thing in bear country.) Pay attention to your surroundings and make a special effort to be noticeable if you are in an area with known bear activity (Really? That hat?) or a good food source, such as berry bushes.

Image: Three views of bear ears from Katmai National Park & Preserve.
Top- adult female bear #94
Middle - male bear #480 Otis
Bottom - adult female bear #128 Grazer

01/01/2022

A couple weeks ago, we had a dream of going to see the Dandy Warhols perform tonight. Thanks to a winter storm warning* and omicron, we decided to stay in and do our traditional nosh of fondue. I hope whatever you're doing you're warm, safe, happy, or at least content. Happy new year!
*It has since passed but it's still very cold for Oregon

07/31/2020

Nike's New Ad Is an Editing Marvel, and Maybe the Best Covid Spot Yet

Another fine piece of creative from W+K!

W+K's seamless ode to the unifying power of sport

12/03/2019

Why your organization needs a good Communications and copywriting person or agency...

With User Interface (UI) it is particularly important to have clear and grammatically correct directions! It's about User Experience, ease of use, and trust.

09/19/2019

What Is E-A-T and Why Is It Essential for SEO?

As a former Google user experience consultant, I learned the best way to improve rankings is to have good, quality content, or "brand authenticity". Since that time, search engines have only increased their ability to preferentially rank sites with high quality.

Spy Fu, an excellent SEO tool, qualifies this as "E-A-T: Expertise, Authority and Trustworthiness."

In addition to good organization, quality content including EAT is the best way to increase rankings, which bring more visitors to your site.

What are you doing to increase your exposure? If you need a hand (or just want some executable recommendations) let us know!

You might know that Google’s algorithm is designed to judge whether the content it crawls is quality and trustworthy. What you may not know is that there is a team of actual people who are responsible for making sure Google is doing this properly. It’s true. Google employs a team of contractors ...

09/06/2019

Content Strategy Basics | Usability.gov

One thing we've always noticed is good content works hand in glove with the magic bullets: search engine optimization, accessibility and usability guidelines, authenticity, and engagement. A successful strategy relies on quality content that organically attracts your audience through your content channels.

Here's a good source breaking down many of the components!

Content strategy plans for the creation, publication, and governance of useful, usable content. Content not only includes the words on the page but also the images that are used, the structure and layout, how it is found, and more.

07/03/2019

Congrats to Weiden Kennedy for this fantastic campaign that brought deserving recognition. Good branding and campaigns are often led by concept and solid copy, as is this one.

05/24/2019

Building Immersive Fashion and Retail Experiences that Don’t Suck

This is a good example of how works for businesses in unexpected ways. Every immersive experience is supported by engaging visuals and copy. Engage with good creative partners to ensure your brand is well orchestrated: all efforts working together to create the maximum synergy.

By Lisa Peyton, originally published on Marketingland.com It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty.

03/15/2019

Connection Is a Core Human Need, But We Are Terrible at It

Psychography is key to reaching your audience. One thing we've preached forever is authenticity... In the context of your audience, this quote says it all: "People who have authentic connections over social media report having a largely positive view and experience of it. People who use it as a genuine way to stay in touch with others don’t report the same levels of anxiety and depression associated with its use. The reason people try to fake their way into being liked is that they confuse attention for connection—and they are not the same thing."

Human connection is an important part of recovering from trauma and thriving. Understanding how connection works and giving it authentically can help us connect to others and ourselves.

09/19/2018

ARX: Can Dish Soap Stop a 600hp AWD Rallycross Car from Launching??

Here's a fun piece of content we got to put together for some shenanigans with ENEOS driver Steve Arpin. The best part of content marketing is when you can make interesting content with broad reach and then reuse it across multiple channels. Its next stop is the monthly ENEOS newsletter.

By the time this piece has reached its ultimate life, it will have been place in a dozen different content streams and audiences.

How are you making a content marketing plan work best for your organization?

 We and our partner Steve Arpin recently teamed up with The Hoonigans to discover: can ordinary dish soap stop a 600 hp AWD rallycross car from launching? The scenario: Steve Arpin's expertly crafted and tuned 600 hp ENEOS Loenbro Ford Focus 00 rallycross racecar A Hoonigans custom-built launc...

07/19/2018

Why I unfollowed influencers in favor of relaxing slime content

Too often, brands and content strategies get caught up in curating the perfect marketing stream and can forget many savvy audiences tune out when they perceive content streams are too promotional. Here's one case in point, after experiencing promotion exhaustion, the author made a concerted effort to ditch "influencer" accounts in favor of "slime" accounts; in other words, brain-soothing, experiential content that brings joy.

Is "slime" content right for your content mix? Whether or not it is, a good mix of content is essential to keep your audience happy and growing. We can help!

Scrolling through Instagram is much more relaxing when your feed isn't populated with influencers.