We’re an audio advertising agency dedicated to creating tactful strategies that boost your company’s profitability and recognition through the powerful medium of audio.
Contact us today!
Operating as usual
Want a better way to follow baseball? Listen to games on radio.
Want a better way to follow baseball? Listen to games on radio. Avoid the streaming service fees and turn on your radio for free.
Join World Central Kitchen’s relief efforts in Ukraine.
Podchaser
Join World Central Kitchen’s relief efforts in Ukraine. Podchaser will donate 25 cents to World Central Kitchen for every show review.
Today we thanked and celebrated our Vietnam Veterans at an event organized by the Travis Mills Foundation. All of our veterans deserve to hear, Welcome Home!
Two weeks turned into two + years, but we are excited to finally have our team back in the office a couple days per week beginning today. #collaboration #team #hybrid
The latest findings from NuVoodoo’s Latest Podcast Study.
More and more people are listening to podcasts in the car. A new survey found that almost half of weekly podcast consumers regularly listen while driving.
Some of the latest key findings from Edison’s Share of Ear.
Audio is a growing industry with many different outlets to advertise on in 2022. Here are 7 reasons why your business should be advertising with audio.
March 8th is International Women's Day! Listen to iHeartRadio’s ‘Women Take the Mic’ & Join in the conversation online by using #iHeartWomensDay and #SeeHer throughout the day.
March 8th is International Women's Day! Listen to iHeartRadio’s ‘Women Take the Mic’ & Join in the conversation online.
More than any other medium, AM/FM radio ads hold listeners’ attention.
More than any other medium, AM/FM radio ads hold listeners’ attention. Advertise on broadcast, streaming, or satellite radio.
5 benefits of DTC podcast advertising.
DTC podcast advertising combines the many benefits of host-read ads with the strengths of direct response.
Tune into these podcasts by Black creators, thinkers, and doers.
Featuring: Therapy For Black Girls, The Poet Speaks Podcast, and more
In search of a new podcast? Celebrate Black History Month by tuning into these five amazing podcasts by Black creators.
Here’s what you could get if you spent a Super Bowl ad budget on radio.
Marketers are reportedly paying $6.5 million for a 30-second ad airing during this year’s Super Bowl. But is it worth it?
iHeartRadio Music Awards nominees announced.
Nominees for the ninth annual iHeartRadio Music Awards have been announced! Voting is open for the 2022 iHeartRadio Music Awards.
Social media keeps you in touch with existing customers, but radio grows your business.
Social media keeps you in touch with existing customers, but radio grows your business. Learn how to reach the people that Facebook can't reach.
iHeart execs predict a great year for podcasts.
A great year is in store for podcast advertising. If you haven’t invested in podcast advertising yet, 2022 is a great year to start.
This year’s audio trends predicted by industry experts.
Radio and audio advertising are making some changes in 2022. Here are some key highlights of the predicted trends for the year.
Ad spending rebounded in multiple categories in 2021.
Audio ad spending made a comeback in multiple categories in 2021 that were negatively impacted by the pandemic.
Wishing you a safe, healthy, and happy holiday season.
Wishing you a safe, healthy, and happy holiday season. In over 21 years of business, the SMI staff is currently the largest it has ever been.
Top 10 Audio Highlights from the SMI Newsroom.
2021 was a big year in audio. Read the top 10 Audio Highlights from the SMI Newsroom from 2021.
Audio is the most engaging, most immersive medium, study finds.
Audio is the most engaging, most immersive medium, study finds. Are you ready to advertise on the optimal medium of audio?
Don’t miss out on digital audio advertising because you don’t know how to buy it.
A new report found local advertisers were twice as likely to advertise on local radio than to purchase streaming audio ads.
2021 Radio Mercury Award Winners Announced. Hear award-winning radio ads by Progressive Insurance, Motel 6, and more
The winners of the 2021 Radio Mercury Awards, the only competition exclusively devoted to radio and audio, have been announced!
Thank you to the PDMI for including SMI in your round table discussion about the state of audio advertising.
During the pandemic, audio media continued its growth into strong outlet for performance and direct-to-consumer marketers. From the explosion of successful podcasts to streaming and satellite music services, as well as good old terrestrial radio, marketers have created powerful connections with new....
Superior creative delivers 3-4x the ROI.
What’s the most important element of any great audio ad campaign? The creative. Superior creative delivers 3-4x the ROI.
Experts predict growth across a number of audio ad sectors, plus a ‘breakout year’ for big pharma advertisers.
Experts predict radio growth across a number of audio ad sectors in 2022, plus a ‘breakout year’ for big pharma advertisers.
What happens to your campaign when radio stations switch to holiday music?
Radio stations across the country have begun transitioning to an all-Christmas format. The shift to holiday music is one to be aware of and prepared for.
Advertisers, all impressions are not created equal.
The radio advertising industry is shifting from a ratings-based system to an impressions-based system, as used in digital.
Creative is 5x more powerful than targeting.
Creative is 5 times more powerful than targeting. How do you get great creative? Here are some tips from Cumulus Media/Westwood One and SMI.
Radio delivers proven incremental reach to P&G ad campaigns.
Radio delivers proven incremental reach to Proctor & Gamble ad campaigns. The brand experienced a 36% lift in reach by adding radio.
Marketers, spend your money where your audience spends their time.
Marketers, spend your money where your audience spends their time. Consumers spend 31% of their media time with audio.
Why Your Holiday Ad Campaign Needs to Be on Audio Now.
Thinking about your holiday ad campaign? Here are three reasons to get your brand on audio now.
New Data on Consumer Driving, COVID Sentiment, & Radio Audience Recovery.
New Data on Consumer Driving, COVID Sentiment, & Radio Audience Recovery. Consumers are back in their cars, and they’re listening to radio.
Key Points from Cumulus Media/Westwood One’s Audio Planning Guide.
5 Tips for an Effective Marketing Campaign - Key Points from Cumulus Media/Westwood One’s Audio Planning Guide.
Streaming audio and podcasting grew 24.7% in 2021.
Streaming audio/podcasting is expected to be one of the top growing media channels in 2022. Streaming audio and podcasting grew 24.7% in 2021.
Seacrest will remain a key adviser for iHeart and continue to host and produce radio shows.
Media mogul Ryan Seacrest has signed a new 3-year deal with iHeartMedia that will keep him on the radio through Dec. 31, 2025.
149 radio/audio spots compete for prestigious Radio Mercury Award.
149 radio/audio spots compete for prestigious Radio Mercury Award. The winners will be presented Nov. 17 at 6pm during a virtual ceremony.
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SMI Cause of the Week: Spotlight on Maine Adaptive (including a video of our very own Jeff Small). Maine Adaptive is the largest year-round adaptive recreation program in the state of Maine for adults and children with physical disabilities. The program provides over 3,500 lessons, winter and summer, free of charge, thanks to the support of individuals, businesses, corporations and foundations. http://www.maineadaptive.org/
We’re am audio advertising agency dedicated to creating tactful strategies that boost your company’s profitability and recognition through the powerful medium of audio.
