We’re an audio advertising agency dedicated to creating tactful strategies that boost your company’s profitability and recognition through the powerful medium of audio.
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Audacy’s fifth annual “I’m Listening” mental health awareness program, set to air Thursday, September 23, 2021 from 6-8pm.
Audacy’s fifth annual “I’m Listening” mental health awareness program, set to air Thursday, September 23, 2021 from 6-8pm.
Why podcast audiences are a group marketers want to reach.
The podcast listener demographic is not only younger than broadcast network TV viewers, they're also more likely to earn $75,000 per year.
Reach growing audiences through podcasts.
Reach growing audiences through podcasts. Podcast listenership is expected to grow 10% this year and 7.2% next year.
SMI CEO Jeff Small donates $5,000 to iHeartRadio’s BackToSchool Campaign.
SMI CEO Jeff Small donates $5,000 to iHeartRadio’s BackToSchool Campaign - an initiative to ease the financial burden of school supplies.
A record-breaking fiscal week at SMI, and other recent achievements.
See what the Strategic Media team has been up to. A record-breaking fiscal week at SMI, and other recent achievements. (Updated August 2021)
People are getting out of the house, which is good news for radio.
People are getting out of the house, which is good news for radio. AM/FM Radio listening has reached its highest level in 16 months across Nielsen’s PPM markets. Data suggests the increase is likely due to people getting out of their homes and into their cars.
iHeartMedia, Urban One, & Beasley Media Group Report Revenue Increases.
iHeartMedia, Urban One, & Beasley Media Group Report Revenue Increases for Q2 2021.
Key insights on consumers’ online shopping habits.
Key insights on consumers’ online shopping habits, from the "Meet The New Retail Shopper" webinar.
Ready to add podcasting to your media mix?
As influencer marketing budgets rise, the future of audio influencer marketing is bright. Ready to add podcasting to your media mix?
Nominate your sports podcast today!
Benchmark’s inaugural Sports Podcast Awards is now accepting entries Nominate your sports podcast today!
Why radio can serve as the right medium for any legal service ad campaign.
Learn how the legal services sector can benefit from radio advertising and why radio can serve as the right medium for any ad campaign.
Increased audio streaming and vinyl LP sales spur growth in music consumption.
In 2021, people are listening to more music: more streaming audio, more radio, and more vinyl. Now is the time to advertise on streaming or radio.
Increased audio streaming and vinyl LP sales spur growth in music consumption.
In 2021, people are listening to more music: more streaming audio, more radio, and more vinyl. Now is the time to advertise on streaming or radio.
How to Create Radio and Podcast Ads that Resonate with Consumers.
Wondering how to Create Radio and Podcast Ads that Resonate with Consumers? Here are our 5 tips for great audio ads.
Effective radio commercials should elicit a powerful emotional response. Here’s how.
Radio has been called “the theater of the mind.” Effective radio commercials should elicit a powerful emotional response. Here’s how.
Reach high-income investors with AM/FM radio.
Is your brand in the financial services category? If so, you could reach high-income investors with AM/FM radio.
iHeart’s new bootcamp aims to help up-and-coming and underrepresented
podcasters.
iHeartMedia has launched the NextUp Initiative, a boot camp designed to bring up-and-coming and underrepresented creators into podcasting.
As Americans start traveling again, travel companies double down on podcasts.
Travel companies spent nearly $900,000 on podcast ads in May. As Americans start traveling again, travel companies double down on podcasts.
Invest a little more in audio for greater return on ad spend.
Invest a little more in audio for greater return on ad spend. Shifting a small amount of your ad budget to audio can increase your ROAS.
Celebrate the return of live music with iHeartRadio.
Celebrate the return of live music with iHeartRadio. The festival will be held September 17-18 at the T-Mobile Arena in Las Vegas and broadcast live on iHeart radio stations across the county.
Baby Boomers are embracing podcasts.
Baby Boomers are embracing podcasts. New Neilson data shows that podcast consumption continues to grow. Learn More.
Why network radio is the “reach accelerator.”
Network radio is generating a greater reach than ever before. Find out why network radio is the “reach accelerator.”
Demand is high, but you can still get great rates with an experienced ad agency.
Demand is high, but you can still get great rates with an experienced ad agency. Audio advertising revenue is growing fast.
Triple your reach with AM/FM radio.
Triple your reach with AM/FM radio. Adding AM/FM radio to an advertising buy on Pandora or Spotify generates a “massive increase” in reach.
Don’t miss out on the fun this summer being brought to you by radio!
Radio stations are working hard to bring people back together, don’t miss out on the fun this summer being brought to you by radio!
Using data to inform creative is key to optimizing ad performance.
Using data to inform creative is key to optimizing ad performance. It's important to compliment your ad creative with data.
Listen up, music lovers! There’s a new kid in town.
Listen up, music lovers! There’s a new kid in town.
Radio has added over 5 million new weekly listeners in 2021.
Radio has added over 5 million new weekly listeners in 2021. Radio’s weekly reach has increased, hitting its highest level since March 2020.
Get your brand’s message on radio to be a part of advertising’s banner year.
Get your brand’s message on radio to be a part of advertising’s banner year in 2021. Radio advertising revenue is growing!
Three out of four weekly podcast listeners have taken an action after hearing a podcast ad.
Podcast listenership continues to rise. And now, a new study offers numerous reasons for advertisers to love podcasts. Here the highlights.
There’s still time to vote for your favorite artists!
There’s still time to vote for your favorite artists in the iHeartRadio Music Awards. Voting ends May 19, 2021!
Podcasts foster a deeper sense of connection than late night comedy.
The final episode of Conan will air June 24th but he will continue his podcast Conan O’Brien Needs a Friend.
Spotify users can now enjoy podcasts directly through Facebook.
Spotify has introduced a new miniplayer that allows listeners to enjoy Spotify directly within Facebook, without switching between apps.
Radio’s 89% weekly reach is much stronger than television’s.
Radio’s 89% weekly reach is much stronger than television’s. Expand the reach of your messaging and experience radio’s impact on lift.
Get your brand’s message on the exploding medium of podcasts.
Get your brand’s message on the exploding medium of podcasts. Analysts predict podcast ad spending will exceed $2 billion by 2023.
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SMI Cause of the Week: Spotlight on Maine Adaptive (including a video of our very own Jeff Small). Maine Adaptive is the largest year-round adaptive recreation program in the state of Maine for adults and children with physical disabilities. The program provides over 3,500 lessons, winter and summer, free of charge, thanks to the support of individuals, businesses, corporations and foundations. http://www.maineadaptive.org/
We’re am audio advertising agency dedicated to creating tactful strategies that boost your company’s profitability and recognition through the powerful medium of audio.
