We’re an audio advertising agency dedicated to creating tactful strategies that boost your company’s profitability and recognition through the powerful medium of audio.
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Operating as usual
Wishing you a safe, healthy, and happy holiday season.
Wishing you a safe, healthy, and happy holiday season. In over 21 years of business, the SMI staff is currently the largest it has ever been.
Top 10 Audio Highlights from the SMI Newsroom.
2021 was a big year in audio. Read the top 10 Audio Highlights from the SMI Newsroom from 2021.
Audio is the most engaging, most immersive medium, study finds.
Audio is the most engaging, most immersive medium, study finds. Are you ready to advertise on the optimal medium of audio?
Don’t miss out on digital audio advertising because you don’t know how to buy it.
A new report found local advertisers were twice as likely to advertise on local radio than to purchase streaming audio ads.
2021 Radio Mercury Award Winners Announced. Hear award-winning radio ads by Progressive Insurance, Motel 6, and more
The winners of the 2021 Radio Mercury Awards, the only competition exclusively devoted to radio and audio, have been announced!
Thank you to the PDMI for including SMI in your round table discussion about the state of audio advertising.
During the pandemic, audio media continued its growth into strong outlet for performance and direct-to-consumer marketers. From the explosion of successful podcasts to streaming and satellite music services, as well as good old terrestrial radio, marketers have created powerful connections with new....
Superior creative delivers 3-4x the ROI.
What’s the most important element of any great audio ad campaign? The creative. Superior creative delivers 3-4x the ROI.
Experts predict growth across a number of audio ad sectors, plus a ‘breakout year’ for big pharma advertisers.
Experts predict radio growth across a number of audio ad sectors in 2022, plus a ‘breakout year’ for big pharma advertisers.
What happens to your campaign when radio stations switch to holiday music?
Radio stations across the country have begun transitioning to an all-Christmas format. The shift to holiday music is one to be aware of and prepared for.
Advertisers, all impressions are not created equal.
The radio advertising industry is shifting from a ratings-based system to an impressions-based system, as used in digital.
Creative is 5x more powerful than targeting.
Creative is 5 times more powerful than targeting. How do you get great creative? Here are some tips from Cumulus Media/Westwood One and SMI.
Radio delivers proven incremental reach to P&G ad campaigns.
Radio delivers proven incremental reach to Proctor & Gamble ad campaigns. The brand experienced a 36% lift in reach by adding radio.
Marketers, spend your money where your audience spends their time.
Marketers, spend your money where your audience spends their time. Consumers spend 31% of their media time with audio.
Why Your Holiday Ad Campaign Needs to Be on Audio Now.
Thinking about your holiday ad campaign? Here are three reasons to get your brand on audio now.
New Data on Consumer Driving, COVID Sentiment, & Radio Audience Recovery.
New Data on Consumer Driving, COVID Sentiment, & Radio Audience Recovery. Consumers are back in their cars, and they’re listening to radio.
Key Points from Cumulus Media/Westwood One’s Audio Planning Guide.
5 Tips for an Effective Marketing Campaign - Key Points from Cumulus Media/Westwood One’s Audio Planning Guide.
Streaming audio and podcasting grew 24.7% in 2021.
Streaming audio/podcasting is expected to be one of the top growing media channels in 2022. Streaming audio and podcasting grew 24.7% in 2021.
Seacrest will remain a key adviser for iHeart and continue to host and produce radio shows.
Media mogul Ryan Seacrest has signed a new 3-year deal with iHeartMedia that will keep him on the radio through Dec. 31, 2025.
149 radio/audio spots compete for prestigious Radio Mercury Award.
149 radio/audio spots compete for prestigious Radio Mercury Award. The winners will be presented Nov. 17 at 6pm during a virtual ceremony.
CEO Jeff Small on SMI’s latest give back initiative.
Travis Mills Foundation
CEO Jeff Small on SMI’s latest give back initiative. The Travis Mills Foundation will be the anchor of SMI’s giving back initiative.
Podcast reach is growing, and listeners are young, male, and affluent.
Just how many people do podcasts reach? According to a survey, podcasts reach 23% of U.S. adults, or 57 million listeners, each week.
Reach growing, high-income listeners through radio.
Research shows that radio listeners are growing increasingly upscale, making them another group marketers want to reach.
Audacy’s fifth annual “I’m Listening” mental health awareness program, set to air Thursday, September 23, 2021 from 6-8pm.
Audacy’s fifth annual “I’m Listening” mental health awareness program, set to air Thursday, September 23, 2021 from 6-8pm.
Why podcast audiences are a group marketers want to reach.
The podcast listener demographic is not only younger than broadcast network TV viewers, they're also more likely to earn $75,000 per year.
Reach growing audiences through podcasts.
Reach growing audiences through podcasts. Podcast listenership is expected to grow 10% this year and 7.2% next year.
SMI CEO Jeff Small donates $5,000 to iHeartRadio’s BackToSchool Campaign.
SMI CEO Jeff Small donates $5,000 to iHeartRadio’s BackToSchool Campaign - an initiative to ease the financial burden of school supplies.
A record-breaking fiscal week at SMI, and other recent achievements.
See what the Strategic Media team has been up to. A record-breaking fiscal week at SMI, and other recent achievements. (Updated August 2021)
People are getting out of the house, which is good news for radio.
People are getting out of the house, which is good news for radio. AM/FM Radio listening has reached its highest level in 16 months across Nielsen’s PPM markets. Data suggests the increase is likely due to people getting out of their homes and into their cars.
iHeartMedia, Urban One, & Beasley Media Group Report Revenue Increases.
iHeartMedia, Urban One, & Beasley Media Group Report Revenue Increases for Q2 2021.
Key insights on consumers’ online shopping habits.
Key insights on consumers’ online shopping habits, from the "Meet The New Retail Shopper" webinar.
Ready to add podcasting to your media mix?
As influencer marketing budgets rise, the future of audio influencer marketing is bright. Ready to add podcasting to your media mix?
Nominate your sports podcast today!
Benchmark’s inaugural Sports Podcast Awards is now accepting entries Nominate your sports podcast today!
Why radio can serve as the right medium for any legal service ad campaign.
Learn how the legal services sector can benefit from radio advertising and why radio can serve as the right medium for any ad campaign.
Increased audio streaming and vinyl LP sales spur growth in music consumption.
In 2021, people are listening to more music: more streaming audio, more radio, and more vinyl. Now is the time to advertise on streaming or radio.
Increased audio streaming and vinyl LP sales spur growth in music consumption.
In 2021, people are listening to more music: more streaming audio, more radio, and more vinyl. Now is the time to advertise on streaming or radio.
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SMI Cause of the Week: Spotlight on Maine Adaptive (including a video of our very own Jeff Small). Maine Adaptive is the largest year-round adaptive recreation program in the state of Maine for adults and children with physical disabilities. The program provides over 3,500 lessons, winter and summer, free of charge, thanks to the support of individuals, businesses, corporations and foundations. http://www.maineadaptive.org/
We’re am audio advertising agency dedicated to creating tactful strategies that boost your company’s profitability and recognition through the powerful medium of audio.
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