We’re an audio advertising agency dedicated to creating tactful strategies that boost your company
Operating as usual
Is it time for your brand to switch to radio?
Some advertisers have already shifted from TV to radio, a less price sensitive medium, as a result of advertising media inflation.
At Strategic Media Inc. we recommend the Podsights Pixel to increase attribution and close gaps in conversion/action visibility. Download our whitepaper to learn why.
Use Podsights Pixels to Evaluate Attribution Digital tracking is an everchanging space that requires data validity to help businesses properly monitor their campaigns. At Strategic Media Inc. we recommend the Podsights Pixel to increase attribution and close gaps in conversion/action visibility. ...
Concerned about where your audio ad will be heard? Fear not.
Concerned about where your audio ad will be heard? Fear not. Learn about how SMI promotes brand safety for our clients.
Combine audio platforms to elicit an unparalleled response.
Audio may be advertising’s most underutilized medium. A 2021 study from WARC found that consumers spend 31% of their media time with audio.
Happy Halloween from SMI! For a spooktacular treat, check out this morning's tarot card reading by Kass Young, SMI's Attribution & Conversion Specialist, on Maine's local radio station
Coast 93.1 WMGX-FM.
Listen to 10 - 31 - 22 PT3 TAROT CARD READER KASSANDRA by Maine's Coast 93.1 on
How SMI is preparing clients for the influx of political ad spend.
How SMI is preparing clients for the influx of political ad spend. Mid-term political ad spend is set to outpace the 2022 presidential election.
Why Radio’s Trustworthiness is Good for Advertisers.
Listeners trust the news they receive from local radio, according to an online survey among 2,000 weekly local news consumers conducted earlier this year.
How SMI ensures our clients are heard during a busy political ad season.
The 2022 political ad season is gearing up. Learn how SMI ensures our clients are heard during a busy political ad season.
A Q&A with SMI’s Senior Media Buyers Reveal Unique Benefits of Advertising on Sports.
Sports stations have proven an effective medium for many of SMI’s clients, including top national brands. Here's why we advertise on sports stations.
SMI’s Podcast Team Reveal Our Top 5 Shows for Advertisers
Follow them:
Fearless with Jason Whitlock
Crime Weekly
True Crime Obsessed Podcast
SMI’s Podcast Team reveal our top 5 shows for advertisers. When you’re looking for the best podcasts to advertise on, consider these top picks.
Is your favorite station on the list?
The finalists for the 2022 NAB Marconi Radio Awards have been announced. The awards honor radio stations and outstanding on-air personalities for excellence in radio.
Get major benefits in brand equity and sales with frequent audio messaging.
Get major benefits in brand equity and sales with frequent audio messaging. Are you ready to use audio to engage audiences and drive purchase intent?
Not advertising on radio? You’re missing out on these opportunities.
Not advertising on radio? You’re missing out on these opportunities. AM/FM radio should not be disregarded. Here are four reasons why.
Three reasons why brands should maintain ad spend.
What’s the best advertising strategy in an economic downturn? Although advertisers’ instincts may be to reduce ad spend, that strategy can have negative consequences.
SMI’s Christina Baeten Answers Clients’ Frequently Asked Questions.
In this brief Q&A, Christina Baeten explains some of her recommendations for how advertisers can grow their brands through radio and podcast.
Reach light TV viewers through AM/FM radio.
Reach light TV viewers through AM/FM radio. Pharma ad spending in 2021 reached $126 million, a 2.5X increase over 2018’s $49 million.
Wondering how to enhance the effectiveness of your ads? Strategic Media's creative team has you covered.
Creative drives 50-70% of sales. Radio commercials are most effective with a strong story and emotion to get your audience engaged.
Find out how one brand’s metrics improved after a month of advertising on AM/FM radio.
Should podcast advertisers expand their marketing channels? Find out how one brand’s metrics improved after a month of advertising on AM/FM radio.
Creative drives 50-70% of sales. It is a skill SMI’s creative team has honed.
Creative drives 50-70% of sales. Radio commercials are most effective with a strong story and emotion to get your audience engaged.
Podcast listenership surges, and audiences are more engaged.
Podcast titles and podcast episodes have both increased by nearly 200% over the last two years. Podcast listenership surges, and audiences are more engaged.
A Nielsen sales effect study quantifies the impact of advertising on AM/FM radio.
A recent Nielsen study for a national office supply retailer set out to quantify the impact of AM/FM radio advertising.
Radio and podcast hosts are some of the most relatable and trusted influencers.
Radio and podcast hosts are some of the most relatable and trusted influencers. Consumers perceive them as “highly relatable, trustworthy and authentic.”
Wondering about the reach of radio? Recent reports have illuminated the “stickiness” of broadcast radio, finding that 91% of radio listeners plan to stick with AM/FM in 2022.
Learn more at strategicmediainc.com
Gen Zs and Millennials to drive podcast growth in 2022.
16% of consumers plan to listen to more podcasts in 2022, and that growth will be driven by Gen Zs and Millennials
Want a better way to follow baseball? Listen to games on radio.
Want a better way to follow baseball? Listen to games on radio. Avoid the streaming service fees and turn on your radio for free.
Join World Central Kitchen’s relief efforts in Ukraine.
Podchaser
Join World Central Kitchen’s relief efforts in Ukraine. Podchaser will donate 25 cents to World Central Kitchen for every show review.
Today we thanked and celebrated our Vietnam Veterans at an event organized by the Travis Mills Foundation. All of our veterans deserve to hear, Welcome Home!
Two weeks turned into two + years, but we are excited to finally have our team back in the office a couple days per week beginning today.
The latest findings from NuVoodoo’s Latest Podcast Study.
More and more people are listening to podcasts in the car. A new survey found that almost half of weekly podcast consumers regularly listen while driving.
Some of the latest key findings from Edison’s Share of Ear.
Audio is a growing industry with many different outlets to advertise on in 2022. Here are 7 reasons why your business should be advertising with audio.
March 8th is International Women's Day! Listen to iHeartRadio’s ‘Women Take the Mic’ & Join in the conversation online by using and throughout the day.
March 8th is International Women's Day! Listen to iHeartRadio’s ‘Women Take the Mic’ & Join in the conversation online.
More than any other medium, AM/FM radio ads hold listeners’ attention.
More than any other medium, AM/FM radio ads hold listeners’ attention. Advertise on broadcast, streaming, or satellite radio.
5 benefits of DTC podcast advertising.
DTC podcast advertising combines the many benefits of host-read ads with the strengths of direct response.
Tune into these podcasts by Black creators, thinkers, and doers.
Featuring: Therapy For Black Girls, The Poet Speaks Podcast, and more
In search of a new podcast? Celebrate Black History Month by tuning into these five amazing podcasts by Black creators.
Here’s what you could get if you spent a Super Bowl ad budget on radio.
Marketers are reportedly paying $6.5 million for a 30-second ad airing during this year’s Super Bowl. But is it worth it?
iHeartRadio Music Awards nominees announced.
Nominees for the ninth annual iHeartRadio Music Awards have been announced! Voting is open for the 2022 iHeartRadio Music Awards.
Social media keeps you in touch with existing customers, but radio grows your business.
Social media keeps you in touch with existing customers, but radio grows your business. Learn how to reach the people that Facebook can't reach.
iHeart execs predict a great year for podcasts.
A great year is in store for podcast advertising. If you haven’t invested in podcast advertising yet, 2022 is a great year to start.
This year’s audio trends predicted by industry experts.
Radio and audio advertising are making some changes in 2022. Here are some key highlights of the predicted trends for the year.
Ad spending rebounded in multiple categories in 2021.
Audio ad spending made a comeback in multiple categories in 2021 that were negatively impacted by the pandemic.
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Working from home requires discipline, organization, and the right tools, according to Inside Radio. But at Strategic Media, Inc., we’d add creativity to that list. Here are some things we’re doing to pass the time until we can return to the office.
SMI Cause of the Week: Spotlight on Maine Adaptive (including a video of our very own Jeff Small). Maine Adaptive is the largest year-round adaptive recreation program in the state of Maine for adults and children with physical disabilities. The program provides over 3,500 lessons, winter and summer, free of charge, thanks to the support of individuals, businesses, corporations and foundations. http://www.maineadaptive.org/
We’re am audio advertising agency dedicated to creating tactful strategies that boost your company’s profitability and recognition through the powerful medium of audio.
Deirdre Fleming-Portland Press Herald
One City Center