Creating online site traffic with a Digital Marketing Action Plan specific to your business and your Our success goes hand in hand with yours.
flyte new media is a Web Design and Digital marketing company helping small businesses grow online We offer custom website, branding, SEO, email marketing, blogging, Facebook & Google Ads and marketing consultations. Let's work together to get more eyes on your business, optimize your sales funnel, and improve your bottom line.
Operating as usual
We want nothing more than to become an extension of your business 💪 Not just an agency but a partner and a part of your team. Whatever you need, we're ready to jump in and help!
Thanks again, Tammy, for you kind words. It's been so great working with you!
We're making a new year's resolution on your behalf. If you haven't already, now is the time to secure your Facebook account--both for your business and your personal profile. No ifs, ands, or buts!
If you need help taking the right measures to secure your account, check out our blog and video guide with 3 simple steps:
https://www.takeflyte.com/blog/prevent-facebook-hacking
We love our snowy harbor ❤️ To all our friends, family, clients, and fellow Mainers, we hope you are feeling loved this season.
Most of the flyte staff will be taking time to rest and enjoy our loved ones Dec 24 through Jan 2nd but we can't wait to launch into things with you in the new year! Signing off until then 😘
New office décor 🕷️ cats and dogs in sweaters 🐱🐶 you can’t say flyte new media isn’t a fun place to work! Thanks for fostering such a great workplace 🥰
Rich is back at it again for another year of Gifts for Geeks! We're proud to call ourselves part of the nerd crew 🤓 and we think you (or the beloved techie in your life) will love his gift ideas 🎁
It's that time of year again! ❄️ We'll try not to get too sappy but we really couldn't wish for a better group of clients, a better city to grow our business in, a more interesting industry to be part of, and of course, a more fantastic staff. Thanks to everyone and happy holidays from the entire flyte team 🥂
Thanks also to ViA VECCHiA for an amazing meal and beautiful backdrop for this year's holiday card. 😋
Pictured left to right: Casey, John, Izzy, Ryan, Rachel, Andy, Lauren, Lindsay, and Rich ✈️
Big Congratulations to Cascade Yarns on the launch of their beautiful new website. It was such a pleasure to work with a decades old name in the industry and catalog their gorgeous products. 🐑 🧶
If you knit, crochet, weave, felt, or know someone who does, check out Cascade for all your yarn needs: https://www.cascadeyarns.com/
Don't know what to get the digital media nerd in your life? 🤓 🎁 We get it, marketing isn't an easy interest to cater to. Lucky for you we have 11 awesome ideas for what to give a digital marketer this holiday season. And we promise, no mug decals!
We admit, marketers are hard to shop for. But if you really want to make their heart sing this holiday season, we have some ideas of gifts for marketers.
Need something to do on a Tuesday afternoon? Or more importantly, is your small business desperate for advice on how to tackle social media? Join one of our staff, Izzy Siedman and two other talented panelists for tomorrow's live discussion on social strategies for those small to mid sized companies, hosted by the Portland Press Herald.
Dec. 13th at 1pm 📅 be there or be square!
Join us for the panel discussion on Tuesday, December 13 at 1:00 p.m.
It may seem small, but a can have a big impact:
🐤 Brands that use 1-2 hashtags in tweets get 50% more engagement
📸 Using at least one hashtag on Instagram can earn you 29% more interactions
If you wrote off hashtags as silly, its time rethink 🤔 Check out our blog on why and how to use hashtags effectively:
https://www.takeflyte.com/blog/hashtags-explained
Congrats Sweet Dirt 🥳 We're always excited to see our clients grow 🌱 especially when they're Maine-grown 😉 keep up the good work!
Sweet Dirt, which now has five stores, has opened its fourth adult-use shop, located at 305 Main St. in Rockland.
Prepare to bookmark this page ⭐️ Google has always released resources and info around their "updates" or "ranking systems" but this is the first time they are compiling those guides into one resource. You can always check back here for new changes and to better understand existing systems.
Explore some of Google Search's more notable ranking systems, including systems that are part of our core ranking systems, which are the underlying technologies that produce search results in response to queries.
Like the songs in your 2022 Wrapped, this process should be on repeat for your website 🔁 Learn how to optimize your CRO in our latest blog:
https://www.takeflyte.com/blog/generating-more-online-leads-through-conversion-rate-optimization
A million people could visit your website every day but if none of them convert, it wouldn't mean much. Learn how to optimize your site for a healthy conversion rate so you can scale your business 📈
Good conversion rates start long before any ads or emails hit your target audience. Learn how to improve conversion rate with these tips for website design.
Most people have some ideas about who keeps what furniture, jewelry, and other valuable physical assets after we die, but have you ever thought about what happens to your twitter account? On the newest 207 segment, Rich covers what you need to know to plan for passing on your digital assets when you pass on 🪦
End of year planning means setting goals for 2023 and part of that comes down to optimizing and growing your sales process. If you're a B2B company like us, LinkedIn is great (and free) tool for prospecting. Brush up on your LI skills and set yourself up for success in the new year with this 30 min webinar 😎 🥂
Join John Paglio as he takes you through optimizing your Google My Business profile and website to excel in a Google local search.
Celebrating 15 years with our marvelous Director of Operations, Lindsay Babayan, this month! 🍾🥳 Lindsay is the queen of organization, the glue that holds us together, and we couldn't fly this plane without her. We have 15 years of her patience, wisdom, and talent to be grateful for and hopefully many more to come!! A very happy flyte anniversary to you, Lindsay 💖
Wha better place for Rich than among the best thinkers and leaders of our industry! 🏆 Keeping up with the latest changes and ideas is so imperative for marketers--check out this awesome list of people to follow ⬇️
Introducing the top 113 digital and social media marketing experts to follow for daily education, inspiration, entertainment, and engagement online.
You might have gotten another email from Google today reminding you that GA4 is on its way 🚅 The news that UA ist is going away in July 2023 should not be ignored. Check out our guide to GA4 and get on the train now!
Heard the news of Google sunsetting Universal Analytics in 2023? Big takeaway: start prepping now! We created a complete guide to the GA4 transition to get you started.
Dream team? We're blushing 😳 Maine Woodworks has been a dream client in return! Every meeting is infused with creativity and excitement. We're so happy to partner with you to get the word out about your story and beautiful products ❤️
20 hyper-focused minutes of strategy on building personal brand? Sign me up! ✅ Check out Rich's latest guest spot on the Strategy Talks podcast.
SERPs are constantly changing as Google tries to find the best way to display results. But did you know that these results can help direct the type and format of content on your website? Check out the latest eComm SERP features for some ideas
Run an E-commerce store? Rich results are a great opportunity to stand out in Search. Here's 5 new rich result types to be aware of.
From the farm 🐮👩🌾 to classic films 🦇🍳 to the seven seas 👨✈️☠️ you’ll find the flyte crew. Hope your meetings are always as fun as ours were today and Happy Halloween to all who love a dash of spooky fun 👻
Finding pumpkins in the shape of letters isn't easy... Happy pumpkin day! 🎃 Enjoy your gourds and jack o lanterns and remember to compost them or bring them to your local livestock farmer as a treat when pumpkin season is over 🧡
Rich is taking his Remarkability Formula across the country to Las Vegas (yeah baby!) where he'll use it help senior care organizations understand what makes them unique at the sold out SMASH Conference 💬 Wish him the best of luck and if you're interested in learning his tricks of the trade, check out our blog! 🍀
Ready for the rise of the gig economy? 💸 Well, okay, the 9-5 isn't going anywhere as of yet BUT gigging or side hustles are becoming more popular as a means to earn money on your own terms 📆 Rich featured a few common (and uncommon) apps that people can use to earn a little extra cash on his latest 207 segment ⬇️
We may not be particularly good at dancing but we're always tuned in to the rhythm of new marketing trends, news and more 💃 Sign up for our newsletter so you can keep the tempo too
https://www.takeflyte.com/sign-up
WordPress is one of the most common website platforms (for good reason) but many businesses fall into the trap of using too many plugins or built in themes that can slow down your site, make it difficult to update, and even cause security problems. 😬 🐢 🔓
Get advice directly from our developers on why and how to best build your site on Wordpress in the blog below ⬇️
WordPress. SquareSpace. Wix. Shopify. Which site builder CMS is best for your growing small business?
Fall is here and we're kicking into gear ⚙️ We would love to add some jet fuel to our small but powerful web development team 🚀 Apply through the link in our bio or share with friends in search of a tight knit, digital agency where they can grow their career 💪
75% of people only look at the first page of results!!! That means that if you aren't ranking on the first page for your important keywords, you're missing out on at least 75% of organic search visibility. If that doesn't kick you into gear to prioritize SEO, maybe our Ultimate Guide to eCommerce SEO will 🚗 ⬇️
https://www.takeflyte.com/blog/the-ultimate-guide-to-ecommerce-seo-strategy
Do you the necessary steps in a successful eCommerce SEO strategy? 🧗 Learn the 4 most important elements and how to achieve them in our newest Ultimate eCommerce SEO guide.
https://www.takeflyte.com/blog/the-ultimate-guide-to-ecommerce-seo-strategy
Each year we join Institute for Family-Owned Business in celebrating the family owned businesses of Maine and how they shape, innovate, and carry our business community. Register now for your in-person or virtual tickets to enjoy the award ceremony next Wednesday, Oct 12th 🏆
https://fambusiness.org/event-4600146
We know the new year seems far away but now is the time to start building your arsenal of tools, resources, and connections to champion social media marketing in 2023 🥇🏋️🚀 Join Rich and more than 20 other senior-lever thought leaders for the #1 social media conference of the year ⬇️
https://socialmediastrategiessummit.com/virtual-conference-october-2022/
We're not crying, are you crying? 😭 HUGE congratulations to our teammate, Mr. Casey Maguire and his bride Mrs. Ryanne Maguire 🥺😍 Wishing you both so much joy and many more days as delightful and breathless as your wedding day 🎉
🎺 L'Shana Tovah! Whether you celebrate Rosh Hashanah or not, this is the perfect time to reflect and look forward to the year ahead. And if you're in Maine, the apples are ready for picking! Dip them in honey for a sweet and traditional treat 🍎 🍯
Looking for the perfect kick-off to fall? Head over to the Common Ground Fair this weekend, hosted by the oldest and largest state organic organization in the country. Our favorite: the sheep dog demonstrations 🐶 See you there!
Fall already?!? Happy autumn equinox 🍂 What's your favorite thing about fall?
Your mental health is incredibly important and in many ways, its good news that more people are seeking care and support from mental health professionals than ever before 🫶 but waiting lines for therapists can be tough to get past 🕰️ On this week's 207, Rich talks about the benefits of online resources like digital therapy. Check out his insights below!
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Fall already?!? Happy autumn equinox 🍂 What's your favorite thing about fall?
Your mental health is incredibly important and in many ways, its good news that more people are seeking care and support from mental health professionals than ever before 🫶 but waiting lines for therapists can be tough to get past 🕰️ On this week's 207, Rich talks about the benefits of online resources like digital therapy. Check out his insights below!
Don't waste time hunting down important marketing news and strategy advice. Get highly detailed blogs, links to important articles, video guides, and downloadable resources in your inbox once a month by subscribing to flyte's Navigator. 📬 Don't trust us? Nearly 10K marketers and business owners already subscribe 😉 https://www.takeflyte.com/sign-up
It's true, more Google searches are "zero-click," and this is partially by Google's design 😧 before you freak out, think about how you can take advantage of this trend. Users are looking for information directly on the search result--and you can deliver 🎁 Read our blog about using Google Posts to your advantage https://www.takeflyte.com/blog/how-why-create-google-posts
The time has come! No more excuses 🙅 your business needs to use Facebook Business Suite to manage your pages, ad accounts, access, etc 📣 We know, FB Business Suite can be confusing and frustrating, but with stories of more and more hackers every day, security is of the utmost importance 🔒 To learn about how to use this tool, read our Ultimate Guide to FB Business Manager: https://www.takeflyte.com/blog/the-ultimate-facebook-business-manager-crash-course
Businesses play a big role in building and characterizing our communities. We're so awed and proud to have these business owners in our local circle, let's give them some love! Margaret D. Innes of Studio E Kasey Ivan of Kasey Ivan Photography Hope Rovelto of Little Chair Printing James Dillon III of The Third and Only Photography Chef Cara Stadler of Bao Bao Dumpling House You can read their insights as business owners and learn about the work they're doing in our community by reading our blog or exploring their websites! https://www.takeflyte.com/blog/marketing-lgbtq-owned-businesses
You want to give customers everything they need to move from one stage to the next on their journey 🚶To do so, you need to think about what questions they might be asking to make them aware, consider, and purchase❓🧐 Learn more about how to meet your customers with answers in our Content Marketing for the Customer Journey blog https://www.takeflyte.com/blog/customer-journey
According to the National LGBT Chamber of Commerce, in 2021 there were 1.4 million LGBTQ-run companies in the US, accounting for 1.7 trillion a year in revenue. Today we're spotlighting a few more local LGBTQ-owned business and their insightful owners. Andrew Ashey of AAmp Studio Jonathan Carr of Nothing Bundt Cakes John Sundling of @johnsundlingdesign Jaime Wing of Jaime Wing Tanya Alsberg & Jennifer Armstrong of @jakdesigns Check out their insights in our blog, explore their brands on social media, and most importantly, support these awesome businesses by buying from them or using their services now and all year round.
Ever heard the phrase in one ear, out the other? 👂 School is wrapping up and summer is here, but data shows that this break from studies can cause a decline in math & reading skills 🧮 📚 Rich shares some apps and games that can help keep those skills sharp on the latest 207 segment 🎮
Unfortunately, Facebook Business Manager isn't always the most intuitive platform to navigate. If you've been frustrated with it in the past, or are just being introduced to it now––you're in luck! In this video, Izzy Siedman, Digital Marketer at flyte, gives you a helpful rundown of Facebook Business Manager: 🚀 What it is 🚀 Why you should use it 🚀 How to set up an account 🚀 How to share access
A beautiful website for a beautiful cause 💜 Memory Lane TV provides an engaging plot-free and multi-sensory series of programs for individuals living with memory loss, as well as their care partners. A big congrats and thank you to MLTV for what you do, and for being so wonderful to work with! MEMORY-LANE.TV - Health, Stress, Dementia & Memory https://www.memory-lane.tv/
Work from home won't stop Rich Brooks from celebrating employee appreciation day! 🎉🧑💻🎉
Funny how 22 entrepreneurs working in diverse industries can have very similar advice when it comes to running a business 🧐 Though they each had something unique to offer, there were some common themes that popped up. Check out the full article about What You Need to Know When Starting a Business in the link below: https://www.takeflyte.com/blog/younger-self-expert-roundup
Before you jump into creating your avatar 💁 buying digital real estate 🏠 or setting up your virtual shop 🛍️ let's first understand what the Metaverse is, where it came from, and how we think it's going to evolve going forward. Rich Brooks gives a breakdown on this virtual reality in the latest segment of 207.
Not all email strategies are created equal, and more importantly, not all businesses have the same email needs. In this Email Marketing webinar, Rich touches on some specific tools that eCommerce businesses can use to leverage their email subscribers. 🔨📫🔧
Do you have that one drawer in your office with a bunch of old electronics--maybe even a flip phone? Well, Rich Brooks can tell you how to get rid of it all, the RIGHT way. Learn how to protect your personal data and dispose of old electronics sustainably (or for profit!) in the latest 207 segment.
The best client relationships are the ones where we learn just as much from them as they do from us. When Leslie Josel, Owner and Principal of Order Out Of Chaos called us in need of help with SEO, we were ready to dive in. And when we needed insight into the offline customer relationships that make their brand so successful, her team was able to teach us so much! Looking forward to lots more collaboration!
Nothing beats launching into the new year with a new website! We loved working with this local Maine credit union to build a beautiful new site that would meet all their customers' needs. Thanks to the NDFCU team for being great partners in this project! 🎉
It's time for a pop quiz! 🤓That's right, we want to test you on how well you know your brand identity... and perhaps more importantly, how well your brand assets are meeting the needs of your business and customers. Download our free Brand Audit Guide to analyze your brand's performance. https://www.takeflyte.com/blog/how-to-build-your-brand-and-stand-out-online
Got a nerd in the family? Rich gives some suggestions for geeky gifts (that you can get last-minute) on the latest 207 segment--and yes, NFT's are one of them. So don't panic, buy a digital present this year! 💻 🎁 🎄
Social media has always faced scrutiny, but in the last few months, Facebook in particular has been criticized for its negative effects on the mental health of young people. Catch Rich Brooks discussing how exactly this happens and what we can do to help mitigate negative effects on the latest 207 segment.
The purpose of Facebook Business Manager is to bring everything under one roof--and that goes beyond just Facebook accounts. Find out what aspects of your business can be managed through this platform and how to set it up for success.
Want to up your #socialmediastrategy and get more eyeballs on your organic content? Start by understanding hashtags and how they can help your #smallbiz succeed on social media. https://www.takeflyte.com/blog/hashtags-explained
This week, Rich Brooks went "bobbing for apps" on 207--spooky apps that is! If you're looking for fun ways to get in the Halloween spirit, he has some suggestions for games you can play, from creepy robot teddy bears to a dating game for ghosts! 🎃 🎮 👻
Each social platform is unique, both in the strategies needed to be successful and in the audiences that use them. Check out some of the unique demographics of Pinterest users and then read our blog on how to Advertise on Pinterest.
We're back to reveal just a few ingredients of our SEO secret sauce. These are three SEO tools our team uses daily to help research and improve our clients' rankings in organic search: 1. Ahrefs 2. Mangools 3. Google Data Studio
We don't always get everything right (like Rich not mentioning that these baked goods were pumpkin chocolate chip cookies 😍) but we're always happy to help out a neighbor. Thanks, Cathy Paglio, for your heartfelt note and sweet treats! cc. The Center for Grieving Children, Maine
Worried about robots stealing your job? AI technology is advancing quickly and it's important to consider the potential negative impacts of these advancements when planning how to integrate them into our systems. Rich Brooks answers some questions about the dangers of AI on the most recent 207 segment.
Today, we're taking a close look at just one psychological behavior that marketers can leverage to help users convert. Loss aversion plays a huge role in how people weigh their options. By using these three strategies, you can take advantage of this tendency. Want more Psychological Hacks to Increase Conversions? Read our blog below. https://www.takeflyte.com/blog/psychological-hacks-to-improve-conversion-rates
The first step to business success is building awareness. You need people to know who you are and what you do before you can get them to make a purchase. One of the best ways to increase your visibility is by tailoring your content to the 4 types of user intent. But what are they and how do you match your content to these queries? Find all these answers and more in our blog about Impacting Your Visibility Online. https://www.takeflyte.com/blog/search-engine-vs-directory?utm_source=facebook&utm_medium=organic&utm_campaign=visibility
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