Magneto is a full-service agency based in Portland, OR. We have been producing brand focused campaign
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Magneto is an award-winning, highly creative and strategic focused agency that has been producing brand-focused advertising and marketing campaigns designed to connect national, regional and local companies with their customers since 2001. Our services range from brand identity development and implementation, strategic planning, media planning and buying, public relations, graphic design, direct m
arketing, print and broadcast production to website design/development, digital and interactive services and corporate video production. We are a nimble team of experienced pros who bring great ideas to life for our clients. For us, each project is as important as the last, from the first meeting to the final product. We listen, we have integrity, and we’re collaborative in our working relationships with clients. We strive to exceed their expectations and endeavor to become long term partners, sharing in a passion to achieve the best possible results for every project.
Happy Friday. Missing your pub time. Check out this Heineken spot. Cheers! Stay well and stay sane.
Using typical bar ephemera like cheesy stoplights, guitars, license plates, and, of course, neon signs, bars across the world sing out Simple Minds’ banger, Don’t You (Forget About Me).
Hope everyone is staying safe and keeping healthy. Now that we are working from our respective home offices and only venturing out for essential activities, we thought we would return to sharing insights. The recent run on toilet paper has everyone's attention. Here's an interesting article about leadership styles related to this phenomena.
Surprising insights about leadership styles emerged as basic supplies ran out during the coronavirus crisis.
Our Classic Rock TV spot for radio stations "Rock Machine" lives on! If you happen to be in Phoenix, be on the look out for this iconic spot modified for KSLX when watching local cable TV stations.
MAGNETO BRAND ADVERTISING is now highly recommended!
Thank you for the recognition and check out all our recommendations on Alignable.
Here is an ageless TV spot we produced for Portland Classic Rock radio station KGON a few years ago. Always fun to revisit.
Here is the third of three TV spots we produced for NW Natural's "Less We Can" campaign. Let us know what you think.
Here is the second of three TV spots we produced for NW Natural's "Less We Can" campaign. Let us know what you think.
Here is a TV spot we produced for NW Natural last year. One of three in the "Less We Can" campaign titled "Spin". Let us know what you think.
We can't resist sharing posts about beer and branding. Apparently AB InBev's new brand called Patagonia Brewing Company, recently introduced in Colorado, has the 40 year old iconic outdoor apparel company taking legal action against them. This should be interesting to watch playout in court as well on as in the marketplace.
The legendary outdoor apparel company, which started selling its own beer in 2016, filed a complaint in a California court alleging that the global brewer is intentionally trying to benefit from Patagonia’s 40-year brand legacy.
Who doesn't like Mickey Mouse? Great story about branding, marketing and selling to your right audience. Check it out.
Apple, Gucci, Kate Spade, Uniqlo, L’Oréal, and Maybelline are just a few of the companies that sell Mickey-branded products for grown-ups. Here’s how Disney made adults fall in love with a cartoon character.
We can relate to the comment made by the author of this article about the confusion out there about the differences between marketing, branding, PR and advertising. Here's a brief narrative about each area. Hope you find it helpful.
While they often get lumped together in industry types or job descriptions, marketing, branding, PR and advertising are not all one and the same.
Here at Magneto we have a large white board in our conference room that is used frequently during branding brainstorming sessions. At the top of the board is the word "Simplify" that reminds us to do just that when developing brands for our clients. Here is an article that reflects on Steve Jobs' wisdom when creating the Apple brand years ago, by noting three branding errors that startups often make. Keeping it simple is even more important today than ever.
Weirdly, every entrepreneur wants to be like Jobs but they don't bother to master the basics.
What shoe company brand is dominating March Madness? Portland hometown favorite Nike of course. We couldn't resist posting something about March Madness branding. Hope your bracket is playing well.
While it’s anyone’s guess as to which team will cut down the nets in AT&T Stadium on April 7, the consensus favorite on the apparel front is Nike.
Last night's Oscars viewer ratings were slightly up from last years' lowest ever, but still not great. Here is a look at the TV spots that were aired. In our view, the highlights of the show. Some good, some not so much.
Cadillac, Verizon and Marriott are among the brands that will advertise during the Oscars.
As a brand focused agency, we are constantly monitoring trends that can impact branding strategies for our clients. This article touches on five that reinforce the importance of connecting with audiences in meaningful ways. Worth checking out whether you are starting a new business or wanting to stay relevant with your existing business.
Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy.
We made it through another Super Bowl. The reviews are still coming in, but the consensus is the game, the half time show and the commercials were all a bit of a snoozer.
Just goes to show us that big production budgets don't always equate to great advertising.
Here is Ad Age's take on each and every TV spot, with links to take another look or view for the first time, if you happen to be away from your TV grabbing another beverage or tasty appetizer. We still like seeing "The Dude" in the Stella Artois commercial and the cross promotion between Bud Light and HBO's Game of Thrones spot was fun as well.
With each 30-second spot costing upwards of $5 million, there was a lot of mediocrity.
For all you Super Bowl fans who look forward to watching the ads more than the actual game, or like watching both, here's a handy Adweek news page with brief reviews and links to all of the ads...
One of our favorites is the Stella Artois featuring Carrie Bradshaw and "The Dude". Smart marketing to extend the reach of these high budget TV spots beyond just during the game.
A frequently updated roster of spots
We can't help but post branding insights about the Super Bowl during the week leading up to the big game. Good stuff.
The Super Bowl forever altered the world of intellectual property.
Ah the changing world we live in. These five trends are worth checking out. We like number 5 the best. In particular the insight... “We (brands) are always learning and learning based on our customers needs in the world.”
Very soon the days will sprint past December and into 2019. Another decade will come to a close. While the year 2018 has been an interesting one for
We can't resist posting at least one Super Bowl advertising info piece. With such big production budgets to go with the very large media placement costs ($5 Million for 30 seconds), there should be a few spots worth checking out. Here is AdAge's take on what we will be seeing. The good, bad and the not so ugly.
Avocados From Mexicao taps Kristin Chenoweth, Kia goes star-less and "S*x and the City" may have a Super Bowl moment.
Visit our recently launched to LinkedIn Affiliated page: "Magneto TV Commercials"
December 18, 2018: Magneto Brand Advertising posted a video on LinkedIn
Magneto has been creating brands and logos for almost 20 years. This article shares some hard truths about the impact of a logo in supporting a strong brand. Valid points worth checking out. We always do when counseling our clients on how to create a powerful brand.
Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what drives your brand instead.
Magneto recently launched an affiliated Linkedin page that will be showcasing TV commercials produced by the agency for a variety of clients. We hope you will visit and "Follow" our new page. We will be adding links to more past work soon.
Learn about Magneto TV Commercials. Join LinkedIn today for free. See who you know at Magneto TV Commercials, leverage your professional network, and get hired.
Here is another article from our friends at Fast Company reporting on what we think is a pretty ill advised business trend, that being to unbrand their products. Generic products aren't new and have been around for quite awhile. We believe trusted brands play a vital role in helping consumers lives easier with choosing products they really do prefer.
The key, as always, is for brands to clearly communicate what makes their products great. Magneto continues to be committed to that practice on behalf of our clients.
Brand-free branding is the latest marketing trend, but it ignores the qualities that make companies like Patagonia, Glossier, Airbnb, and Nike so compelling.
Blanding. What a concept. We agree with the insights shared in this post on Fastcompany. Brands should be so much more to be effective, memorable and elicit some sort of connection to your company, product or service. You can be assured, Magneto won't be blanding. Check it out.
Is your made-up name rendered in a sans-serif type, with thiiiiiiiis much white space? Congratulations! You are a bland.
Interesting insights about the different reactions to Nike's Kaepernick TV ad based on age and other characteristics.
Watch how viewers from different generations react to Kaepernick ad.
Interesting story about how this iconic brand is embarking on a major marketing effort to convince consumers that the brand is fresh and always relevant no matter the season. Be on the lookout for spots running on TV, digital and social in the coming weeks. Will the campaign resonate with younger customers. Time will tell.
The brand kicks off “Advertising Clichés,” its largest marketing effort to date.
With the college football season kicking off tonight, we thought you might enjoy seeing the latest Nissan Heisman House TV spot. As you will see, it includes University of Oregon alum Marcus Mariota. Let us know what you think.
How Nissan keeps its 8-year-old Heisman House campaign fresh.
Happy Friday. Another great article about beer, branding and production values. All things we appreciate and enjoy. Have a great weekend!
The path to creative greatness is paved with beer.
From time to time we hear stories from new clients and prospective clients about bad experiences they have encountered with other agencies who for whatever reason would have way too many agency people attending client meeting and with that charging them for all of those people's time to be "working" on their account. At Magneto, our philosophy continues to be based on running lean teams for our clients to maximize results as efficiently as possible. is an insightful article that explains just how many people should be working on your account.
How many agency people does it take to run an account? In almost all cases it's six, writes Eric Kallman, which is a lot fewer than clients think.
Over the years Magneto has produced a lot of great radio ads for clients. Here is an informative blog about the return of "back to basics" radio advertising as an effective way to reach customers. It is worth a read if your company is considering radio. And of course Magneto can help you with creating great spots.
There’s an increase in brands using it industrywide to reach consumers.
Beer and branding, two topics we seem to know a lot about. Interesting narrative about ABInBev's ongoing efforts to persuade customers to trade up within the company’s beer brand offerings. Check it out and let us know what you think.
In new video series, beer expert Ryan Daley extolls the virtues of … beer.
Living in Portland, a town that has become known for "Foodies", the following article caught our attention. From a branding standpoint, we get what they are talking about. Let us know what you think.
Consumers want convenience and personalized experiences.
Great branding story centered around Global Climbing Day (a movement created by The North Face last year to encourage more people to climb). It will be held this year on Aug. 18. The company is giving people a chance to climb at gyms around the world for free at over 150 participating gyms. Great opportunity to get your climb on!
The brand celebrates Global Climbing Day in its latest campaign.
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