
09/12/2025
Pet parents don’t just want discounts, they want connection.
Sure, a special offer might get someone in the door once.
But what makes them come back again and again?
🐾 The story behind your business.
🐾 The love and care you put into every pup, product, or service.
🐾 The personality that makes your brand different from every other option out there.
Connection is what builds loyalty. It’s what makes a customer say, “This is our groomer,” or “I only trust this shop for my dog’s treats.”
So instead of only promoting sales, try sharing your “why,” your behind-the-scenes, or the pets who make your work worthwhile. That’s the content that resonates.
👉 How are you showing connection in your posts right now?