Mountain Star Management

10/31/2025

Happy Halloween!

POV: Your Halloween costume is just a marketer running on caffeine and deadlines. 👻☕

10/28/2025

Join me for a coffee and a peek into how I use Express to create a simple composite image.

10/15/2025

I keep seeing these posts on LinkedIn defining what it is that marketers do. The truth is, the Merriam-Webster definition of marketing is “the process or technique of promoting, selling, and distributing a product or service”, which involves everything from packaging design and market research, to sales and SEO. It is such a broad field and there seems to be a lot of conflicting opinions about what responsibilities should fall under a marketing role. When you hear that someone does marketing, what are some things that pop into your head? 🤔

10/01/2025

Leaf and Project Peeping! Mythaluna logo with Adobe's Elven font.

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09/26/2025

Millennials, this is our fault. Any guess how many people will be dressed as Fred Durst for Halloween this year? “Yeah, c’mon!” 🎃

Limp Bizkit's recently released new song "Making Love to Morgan Wallen" has landed at No. 1 on multiple Billboard charts.

09/25/2025

Curious to see what campaign ideas they come up with. Watch party? lol 👀

09/22/2025

Do you hate cancer and could use some new photos for your business or profile image? We are offering to snap some pics as part of this photo a day fundraiser challenge. Reach out to learn more!

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09/12/2025

Here to help with your next project! 🏔️

08/28/2025

Great insight from AMA.

Some logo redesigns hit the mark, and others… not so much 👀
What’s one logo change from a brand you love that you really didn’t like?

What does Cracker Barrel’s logo reversal teach us about branding? 🤔
Cracker Barrel recently scrapped its minimalist logo redesign after customer backlash.
Research from YouGov found:
- 76% of consumers preferred the original logo
- 29% said the rebrand made them less likely to visit

The lesson? Logos are more than design, they’re memory codes tied to consumer trust, nostalgia, and recognition.

For marketers, this highlights three key points:
1️⃣ Heritage branding can outweigh trends
2️⃣ Testing and phased rollouts reduce risk
3️⃣ Communicating the why behind a change matters as much as the change itself

History shows similar cases (Gap 2010, New Coke 1985) where consumer attachment beat out modernization.

So, how can brands modernize effectively without alienating loyal customers? Is subtle refinement the better path, or can a bold rebrand still succeed if executed differently? Let us know your thoughts 💭

Image via USA Today
Full article: Ad Age