09/28/2025
🌍 Marine Tourism Facts Worldwide | TiME
🔍Can snorkelling with scientists transform tourists into ocean advocates? A Cape Town study questions citizen science tourism’s real impact.
📋 Researchers tracked 111 tourists who helped scientists monitor Cape Town’s kelp forests between 2021 – 2022. Participants actively spotted cat sharks, recorded species data on underwater slates, and contributed to identifying 2,002 individual sharks through 2,790 observations.
📊 To understand the impact, the study measured two types of engagement. Experiential engagement captured the immediate thrills: excitement of spotting wildlife, hands-on data collection, and feeling wonder in the kelp forests. Reflective engagement measured deeper processing such as contemplating environmental threats, discussing conservation issues, and connecting emotionally with marine life.
😯 The results revealed a telling gap. Experiential engagement scored high at 4.42/5, while reflective engagement lagged at 4.16/5. This split had consequences: hands-on experience boosted participants’ confidence and kelp forest knowledge, but only reflection sparked genuine interest in marine science and motivated conservation behaviour. Surprisingly, the thrill of swimming with sharks alone didn’t create curiosity about coastal monitoring – that required contemplation.
🎯 The study’s blind spot: All impacts were measured immediately post-experience. Whether participants actually changed behaviours, joined conservation groups, or retained their learning remains unknown. For an industry claiming to create “ocean stewards”, this absence of long-term data is troubling.
Is citizen science tourism creating real conservation impact, or just selling the feeling of making a difference?
Read the full study here: https://doi.org/10.3727/216901924X17200766329319
Affiliations: TREES (Tourism Research in Economics, Environs and Society), North-West University, Potchefstroom, South Africa