11/14/2025
Read "Hitting the Sweet Spot: How Optimal Arousal Enhances Adventurous Experiences in Glamping" from the latest issue of Tourism Analysis at https://jrnl.onl/8jhwug
Glamping combines the wilderness of camping with the luxury of hospitality. This study explains customer satisfaction strategies in glamping using the concepts of sensory marketing and Optimal Arousal Theory. Travelers’ reviews were collected from Booking.com, which led to a total of 110,098 reviews from 25 countries.