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We help brands develop content that engages their target market. Marketing + PR & Design Solé is a Creative Digital Marketing agency. This means we focus on solving clients' business problems by digitally connecting the customer experience.
Solé Marketing's cover photo
For us, that’s me 🙂.
“This last point illustrates the vital link between customers and employees and the need for companies to attend to experience holistically”.
Harvard Business Review
There’s a link between happy employees and happy customers.
64% of Millennials say they are still pretty brand loyal.
Building a marketing campaign that takes this into account would be huge.
Here's one tip you can use right now.
☝️Meet them were they are: mobile devices are the top platform used by millennials to conduct pre-purchase research on a product. So by the time they’re at your store, brick ans mortar or online, they’re already decided on whether or nit tk make a purchase.
🗣 Shoot us a message or call to learn more.
It's #HumpDay motivation.
It's amazing what you can accomplish when you set your mind to it.
🗣Some daily motivation for you.
Do positive things and success will follow.
The number 1 vanity metric on social media:
Number of followers.
It’s a massive red herring of social media marketing from a lay perspective. Marketers understand this and focus on engagement and lead generation.
Other red herring to focus less on are the number of Likes that a post receives.
Vanity metrics look great on paper, but are often really just elementary data that cater to the ego.🤩
We'll help you find more opportunity.
“...there were concerns that an option like this would allow users to silence their critics — not just for themselves, as is possible today with muting and blocking — but for anyone reading through a stream of Twitter Replies. Imagine, for example, if a controversial politician began to hide tweets they didn’t like or those that contradicted an outrageous claim with a fact check”
Twitter today confirmed it’s developing a new “Hide Tweet” feature, which it says will give users another option to protect their conversations. The option, spotted in Twitter’s code, is available from a list of moderation choices that appear when you click the “Share&…
That before caffeine in morning #mood ☕️
Giving Twitter the Snapchat treatment...
I’ll reserve judgement until we have a hands-on across to it whenever that will be.
One of the biggest challenges in protecting privacy is that many of the violations are invisible. For example, you might have bought a product from an online retailer—something most of us have done.
Hint: focus on YOU and what you need to accomplish your tasks today.
"When I walk into the world, I'm concentrating on what I want to accomplish," "Shark Tank" star and self-made millionaire Daymond John tells CNBC Make It.
Instagram made a change. People freaked out.
“@instagram What kind of "bug" comes with instructions🤔 Just admit that you made a terrible update and reverted it quickly after backlash from users😂 #InstagramUpdate”
10 Things I’m Most Proud of from 2017
Victorious Lindsay I’m not much for new year’s resolutions, but I am big on reflection. Last year, I did a 10 things I’m most proud of from 2016 post and I’m doing a similar reflection this year, especially since last year was so
“Think of it as an experience at a Michelin-Star restaurant, you want to tell everyone about it.” https://buff.ly/2L152JK
#contentmarketing via @Musolek
How Chinese Company Didi Chuxing Uses AI & Machine Learning To Revolu…
Didi Chuxing’s, the world’s largest ride-sharing company, hopes to revolutionize transportation and automotive technology by using artificial intelligence tech…
“We become so secure in our bubbles that we accept only information, whether true or not, that fits our opinions, instead of basing our opinions on the evidence that’s out there.”
A study shows incognito mode does not mean anonymous.
Which of these book 📚 recommendations are on your reading list?
As an entrepreneur, self-confidence and motivation can only go so far. You need to be book smart and street smart.
Great info from via @LinkedIn from Brian Fanzo:
"On the most recent episode of my podcast, I talk about the MOST underutilized aspect of social media and the tools I used that allowed me to close at 15k gig that I wouldn't have even known about if it wasn't for using these techniques and tools!”
Listen in your browser here:
Tools mentioned in this episode include: @BuzzSumo @RivalIQ @SproutSocial , @Inc. [email protected] and more!
November 20, 2018: Brian Fanzo posted on LinkedIn
No matter how you slice it, brands need to strike a balance between privacy and personalization. | via Musolé Kambinda on LinkedIn
November 17, 2018: Musolé Kambinda posted images on LinkedIn
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🔴[Survey]______________________________________Please share this!
Instead of telling big, aspirational stories that do everything at once, more companies are looking to tell small, concise stories that do one thing very well.
The question is, can brands and businesses tell an engaging story in 6 seconds ads flat?
E-commerce giant Alibaba sets sales volume record for opening minutes of Singles Day to the tune of $1.44 billion dollars (10 billion Yuan).
The trade war opens up a new dimension of scrutiny as investors around the world glimpse at the consumer sentiment in China.
Alibaba is looking to shatter 2017s 39 percent growth — a year that brought in a massive haul that dwarfed Black Friday and Cyber Monday combined. (source: bloomberg)
Singles Day or Guanggun Jie is a holiday falling in November , 11 created to cater to singles who take pride in being solo.
It’s the largest online and offline shopping day in the world, with Alibaba leading the pack with a haul of $25.4 billion in 2017 sales.
“When asked to choose between Alibaba and Amazon, former @GoldmanSachs exec Gary Cohn picked Alibaba. (Amazon has outperformed Alibaba significantly this year.) via @business at the #NewEconForum Who would you pick?”
Tap tap through the timeline
The effortless way you fast forward through Stories could be coming to more of Instagram . A screenshot from user Suprateek Bose shows Instagram “Introducing a new way to move through posts — Tap through posts, just like you tap through stories.” Now Instagram confirms to TechCrun…
Create a solid strategy around your business.
These days people want to find business information quickly and easily.
Creating a optimized presence online will boost awareness about your business.
Did you know Google offers a FREE tool that provides valuable exposure for your product or services?
By listing your business on this Google powered platform, your company can add in all the vital information users have come to expect to have instant aces to, wherever they are.
information such as contact details, business hours, website URL, products categories etc… and simultaneously reach multiple Google Platforms.
Google My Business is valuable if you want to:
• increase your online presence
• Improve your customer outreach
• boost your local search SEO
• Facilitate customer interaction
Get in touch today if you need advice on how to claim your Google My Business listing or if you wish to know how we could help your business’s visibility and SEO strategy.
There’s are broad range of tools that can get you greater exposure online and locally.
We share one from Google with you: Google My Business (GMB).
Avoid what if's and just go for it!
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Just as individuals can self-actualize, so, too, can whole corporations by aligning themselves with a mission that goes beyond merely generating profit.
Maslow's hierarchy culminates with attaining self-actualization, the stage where the individual actuates the need to pursue and fulfill one’s unique potential.
The takeaway for brands, business or individual:
READ MORE: https://www.linkedin.com/feed/update/urn:li:activity:6450791292824805376
#marketing #success #entrepreneurship #MaslowsHierarchy #brandloyalty
Get your marketing ready for the holidays.
Martech's or digital marketing's appeal lies in its ability to enable brands to target consumers directly via social media, search engine optimization or voice-activated assistants like Amazon Echo.
NJ Transit, Uber, Lyft
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Solé is a Creative Digital Marketing agency. This means we focus on solving clients' business problems by digitally connecting the customer experience. Our clients include Slék Styling Bar, EveTech, LLC, Franklin Miller, Inc. and A Sip of Art Studio. Our creative output includes platforms, products, digital experiences and content. Twitter @AskSole, on Facebook @AskSole