Amber Hartman - Consultant

08/31/2025

Last week a client said: “I don’t think my Google Business Profile even matters anymore.”

We logged in together… and wow. Outdated photos, no posts for months, and reviews that sounded like robots had written them. No wonder they weren’t showing up in the top 3 business listings on Google Maps.

We spent one afternoon cleaning it up added fresh photos, answered FAQs, and put a simple review plan in place. Within days, their visibility started climbing. Why? Because Google rewards businesses that show up like real humans, not spam.

Your profile is your storefront. Keep it alive, keep it authentic, and Google will keep you visible.

Full breakdown here:
https://www.radiantbeacon.digital/post/google-is-done-what-that-means-for-your-google-business-profiles

Google is prioritizing real reviews, active profiles, and trust-based visibility over outdated SEO tactics. If you're a contractor wondering why you're not showing up on Maps or getting local calls, it's likely your Google Business Profile needs attention. ShineOn helps you automate 5-star reviews,....

08/10/2025

Tired of agencies that overpromise and underdeliver?
Learn how to spot a transparent marketing agency and protect your investment before you sign the contract.

Read Full Guide Here

Spot the warning signs early and choose a marketing partner who earns your trust before you sign

07/09/2025

✨ Transform your vision into reality with Radiant Beacon! We understand that every brand has a unique story waiting to be told. Let us help you shine brighter and connect authentically with your audience.

Ready to unlock your brand's full potential? Tell us what makes your brand special in the comments below! 💫

Beacon

05/14/2025

Most roofing companies don’t have a marketing budget, they have a guess.

I wrote this piece for the business owner who’s doing their best to grow but unsure where to put their dollars. It’s not about spending more. It’s about knowing what works, and what’s just noise.

If you’ve ever wondered how much is “enough” when it comes to marketing your roofing business, this one’s for you.

Read it here

A Strategic Breakdown for Small, Medium, and Large RoofersAs the roofing industry grows more competitive, and digital-first homeowners and property managers change the game, one question keeps rising to the surface:“How much should I be investing in marketing?”You're not alone if you’ve ever f...