Tonya Dirks

Tonya Dirks Helping bold, creative business owners grow brands on social media, get clients, and stand out. Done-for-you or Done-With- You strategy that works.
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09/06/2026

This could get awkward.

I am over here telling people what to do and what to stop wasting time on with social media.

Now i'm starting a new business from scratch and will have to take my own advice.

Back Alley Pizza Co. is brand new. New accounts, new audience. We haven't even sold a pizza yet.

But one of my priorities will be social media. It is just as important as the pizza toppings.

So I'm going to use this as an opportunity to put up or shut up 🤣

I'll share what is working, what's bombing, and what I'd recommend to a fresh baby business.

We are gonna see what happens!

Best case: i prove i know what the hell im talking about.

Worst case: your girl gets humbled by the algorithm in real time.

Should be fun!

Follow along here and Back Alley to see what happens!

09/03/2026

Listen, I dont hate AI.

But if I work hard on a post for your business and you post an AI flyer 20 minutes later, imma struggle to stay calm.

09/02/2026

Every week it's another thing.

And you are supposedly doing it wrong.

Post more. Post less. Make more reels. Carousels are it right now. Use trending audio. Don't use trending audio.

At some point as business owners we forget why we are on social media in the first place.

You want people to notice you and give a s**t about your business. And eventually you want them to be customers.

That's IT!

Whoa, but Tonya don't i need a strategy?

Hell ya you do!

But we've gotten so obsessed with doing it "right" that businesses have stopped being interesting.

What is one social media "rule" you just cannot hear anymore?

Not all 🌈🦋But you know what, that's ok!Because even though some things aren't the best they can be, I'm still pretty gra...
08/25/2026

Not all 🌈🦋

But you know what, that's ok!

Because even though some things aren't the best they can be, I'm still pretty grateful for all the things that are going right.

If you need a low effort post today, try this trend and tell is what's got you down these days.

06/24/2026

You have plenty to talk about.

But you are trying to make it work for everyone not your ideal client.

When you're trying to reach everyone, your content stays surface-level. It ends up sounding like everyone else's. And the people you actually want to work with scroll right past it because they don't see themselves in it.

The businesses getting results know exactly who they're talking to.

They know their customers' questions. They know their frustrations. They know what matters to them.

And that's what makes their content connect.

And if figuring that out feels harder than it should, that's exactly the kind of thing we work through inside The Social Studio. Strategy with support! DM me for info!

04/16/2026

Non negotiable!

Your business should be on social media, and i think you know that.

But for some reason you are still ignoring it like it was the meal prep chicken you made this week that you don't want to eat again.

Social media is marketing. Would you stop all your marketing because it is hard? I bet not.

So why do we forget about posting?

Because of time, not knowing what to say, overthinking it, and just plain not wanting to do it.

This is your sign to stop ignoring and start making a plan so you start to see real results and maybe some sales from utilizing social media for your business.

If you need more reminders like this follow along, I will keep you in check 😉

04/15/2026

From idea to posting is it an hour?

Longer?

If this is your, then no wonder you don't stay consistent.

Does it feel like your process is is way more complicated than it needs to be?

Stop starting from scratch and build some foundations you can come back to time and time again.

That is when content starts to feel doable.

This you? Comment Studio to get information about my proven system for creating business content.

04/14/2026

Avoid these!

You dont need fancy equipment to make good content, most of the time my phone is propped up on my owala.

Post personal content it builds trust with your audience.

04/13/2026

Simplify your content!

Don't overthink this!

If you are struggling with content ideas then drop your niche and I will help you with ideas.

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Rapid City, SD
57702

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