Ritchie.Projects

Ritchie.Projects Rooted in marketing, expanding into events and experiences. Curating the next chapter. Let's build something meaningful.

Flight #1 ✈️Two nights in DC.Travel benefits tested. Standby instincts activated.
12/15/2025

Flight #1 ✈️
Two nights in DC.
Travel benefits tested. Standby instincts activated.

New beginnings, new friends, and a chapter I’ll always remember 🤍8 days of learning, laughter, and realizing that growth...
10/09/2025

New beginnings, new friends, and a chapter I’ll always remember 🤍

8 days of learning, laughter, and realizing that growth isn’t just about new skills — it’s about new perspectives and the people who make the journey meaningful.

From campaigns to check-ins, one thing stays the same: stories that connect. ✈️

✨ Always a joy to share what I love most — marketing!This time, I had the privilege of speaking with the brilliant MBA s...
08/27/2025

✨ Always a joy to share what I love most — marketing!

This time, I had the privilege of speaking with the brilliant MBA students at Our Lady of Fatima University in the Philippines.

We explored consumer vs. business marketing — a topic I’ve lived and breathed throughout my career. And honestly, I missed this kind of energy! Back when I was a marketing professor and guest speaker, the exchange of ideas in these sessions was electric.

One student even told my friend who invited me that it was the first time she’d heard the topic explained so clearly, and that my examples made it all click for her. (She even said she felt starstruck! 😅) Moments like that make it all worth it.

🎯 Here’s to making marketing relatable, one conversation at a time.

07/30/2025

Back at Globe Telecom, I wasn’t just building marketing strategies—I was also building communities.

As President of the Globe Badminton Club, I helped grow a space where employees didn’t just play—we connected, competed, and had fun.

From seasoned players to complete beginners, we built a club everyone felt they could belong to.

07/25/2025

One of the first TV commercials I helped bring to life as a young brand manager—for Nissin Cup Noodles. I crafted the advertising brief, and through close collaboration with our agency, the idea came to life beautifully.

The final material truly captured the heart of the product and connected with our audience in a meaningful way. A proud moment that reminded me how great things happen when you trust the process—and your creative partners.

Marketing Professor Full CircleAfter teaching in FEU, I had the privilege of returning to DLSU — my alma mater — to teac...
07/20/2025

Marketing Professor Full Circle

After teaching in FEU, I had the privilege of returning to DLSU — my alma mater — to teach marketing and business communication.

From student to professor, it was a full-circle journey I never expected but fully embraced. I also mentored thesis students, many of whom have gone on to become marketers themselves.

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