Ritchie.Projects

Ritchie.Projects Rooted in marketing, expanding into events and experiences. Curating the next chapter. Let's build something meaningful.

Few know I once taught marketing part-time in the Philippines—before and after my day job. Though tough, it was deeply r...
06/13/2025

Few know I once taught marketing part-time in the Philippines—before and after my day job. Though tough, it was deeply rewarding. I consistently earned outstanding student ratings, a quiet but powerful reminder that the hard work was worth it.

06/05/2025

A standout campaign from my time at Home Credit

“Home Credit, Ang Daling Lapitan” captured the essence of being a brand that’s approachable and reliable—especially when people needed it most.
Launched during the pandemic, the shoot was done entirely under restrictions, with the team collaborating and directing remotely via Zoom. Despite the setup, the message came through loud and clear, and the campaign resonated with many.
A quick, focused effort that made a lasting impact.

05/29/2025

Another favorite campaign from my brand marketing days!

When asked how I envisioned our product line evolving in 3–5 years, I thought: why stop at wet and dry noodles? Why not create something rooted in Filipino culture—something we all love during celebrations?

That’s how Payless Fiesta Instant Bihon was born. A first in its category, it tapped into our love for bihon pancit and made it instant and accessible. We launched it with one of the biggest box office stars as our endorser—making the campaign even more unforgettable.

From insight to innovation, this was a proud moment in creating something uniquely Filipino for the everyday table.

PS: try to find me in that campaign as an extra... 😆

05/22/2025

Throwback to one of my favorite campaigns!

We launched a bigger-sized noodle variant based on a simple insight: people were eating two regular packs in one sitting. The idea? Give them what they truly needed—one pack that satisfies.

For the TVC, we took inspiration from Kill Bill—with a fun twist: killing the feeling of “bitin” (not enough). Featuring two of the country’s top comedians, this campaign stood out, stirred the market, and created a whole new segment before the competition even caught on.

From the runway to real life—celebrating with the full glam squad! Thank you to everyone who brought the fashion to life...
05/19/2025

From the runway to real life—celebrating with the full glam squad! Thank you to everyone who brought the fashion to life.



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Runway done, but make it a photoshoot. Models posed in their two looks post-show—effortless, chic, and styled to perfect...
05/15/2025

Runway done, but make it a photoshoot. Models posed in their two looks post-show—effortless, chic, and styled to perfection.



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One last selfie before the spotlight! Here are our models, styled and ready. 📸
05/12/2025

One last selfie before the spotlight! Here are our models, styled and ready.



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05/04/2025

Instructions, quick run-throughs, and final checks—here’s a peek behind the scenes before the runway magic happened.



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Diana gave us graceful transitions from day dress to casual chic — showing us how to own both vibes. 📸
04/30/2025

Diana gave us graceful transitions from day dress to casual chic — showing us how to own both vibes.



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John Paul brought smooth transitions from refined to refreshed — proving style works from day to night. 📸
04/30/2025

John Paul brought smooth transitions from refined to refreshed — proving style works from day to night.



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Redmond, WA
98053

Telephone

+14254666607

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