High Sierra Entertainment LLC

High Sierra Entertainment LLC Deeply rooted in our commitment to strengthen, support, and celebrate our community's traditions and values.

Through Dancing on the River, we create spaces where our diverse cultural heritage can be preserved, shared, and passed on to future generations.

🚨 LAST CALL FOR VENDORS! 🚨We’re getting ready for SABOR LATINO — Reno’s Latino Festival! 🌮🎶💃🏽📅 September 18–19, 2026⏰ 6–...
08/20/2026

🚨 LAST CALL FOR VENDORS! 🚨

We’re getting ready for SABOR LATINO — Reno’s Latino Festival! 🌮🎶💃🏽

📅 September 18–19, 2026
⏰ 6–10 PM
📍 Reno City Plaza at the Believe Sign
🎟️ FREE ADMISSION

We’re looking for food trucks, artisans, makers, retailers, service providers, and community organizations to join us for two nights celebrating Hispanic Heritage Month, Latino culture, music, food & community! ❤️💛💚

⚠️ Vendor applications close THIS FRIDAY!
Spaces are limited, so don’t miss your chance to be part of the celebration!

👉🏽 Apply today — link in bio!

Tag a business that should be there! 👇🏽

07/04/2026

🔥 Catch The Reno Empire performing at Dancing on the the River TONIGHT! 🔥

They’re just one of the incredible performances we have lined up for an unforgettable evening of music, dance, food, drinks, and community fun.

📍 Believe Plaza | Downtown Reno
🗓️ Tonight
⏰ 6–10 PM

Come cheer on The Reno Empire and stay for an amazing night of entertainment! 💃🕺✨

🔥 ¡No se pierdan la presentación de The Reno Empire esta noche en Dancing on the River! 🔥

Ellos son uno de los increíbles grupos que estarán llenando la noche de música, baile y entretenimiento para toda la familia.

📍 Believe Plaza | Downtown Reno
🗓️ Esta noche
⏰ 6–10 PM

¡Vengan a apoyar a The Reno Empire y disfruten de una noche inolvidable de baile, comida, bebidas y mucha diversión! 💃🕺✨

07/03/2026

🚨 RENO, TODAY’S THE DAY! 🚨

Dancing on the River starts TODAY! 💃🎉 Join us for a FREE, family-friendly evening filled with music, dancing, delicious food, local vendors, and unforgettable performances in the heart of Downtown Reno!

✨ FREE admission
💃 Free dance classes
🔥 Live dance performances
🌮 Amazing food trucks
🍹 Drinks
🛍️ Local vendors & handmade goods
👨‍👩‍👧‍👦 Family friendly
🎶 Cumbia, Salsa, Bachata, Merengue, Reggaetón, Banda, Corridos, Line Dancing, K-Pop and more!

Whether you come to dance, eat, shop, or simply enjoy the atmosphere by the Truckee River, there’s something for everyone.

📍 Believe Plaza
10 N Virginia St, Reno, NV 89501
🗓️ TODAY & TOMORROW • July 3 & 4
⏰ 6:00 PM – 10:00 PM

Bring your family, invite your friends, and come celebrate with us. We can’t wait to see you tonight! ❤️

07/03/2026

🚨 ¡RENO, HOY ES EL DÍA! 🚨

¡Dancing on the River comienza HOY! 💃🎉 Acompáñanos a disfrutar de un evento GRATIS y familiar lleno de música, baile, comida deliciosa, vendedores locales y presentaciones increíbles en el corazón del centro de Reno.

✨ Entrada GRATIS
💃 Clases de baile GRATIS
🔥 Presentaciones de baile
🌮 Deliciosos food trucks
🍹 Bebidas
🛍️ Artesanos y vendedores locales
👨‍👩‍👧‍👦 Evento familiar
🎶 Cumbia, Salsa, Bachata, Merengue, Reggaetón, Banda, Corridos, Line Dancing, K-Pop ¡y mucho más!

📍 Believe Plaza
10 N Virginia St, Reno, NV 89501
🗓️ HOY Y MAÑANA • 3 y 4 de julio
⏰ 6:00 PM – 10:00 PM

¡Trae a tu familia, invita a tus amigos y acompáñanos esta noche! ¡Nos vemos en la pista de baile! ❤️

07/03/2026

¡Muchísimas gracias a Nancy y al equipo de Telemundo por recibirnos y ayudarnos a compartir todo lo que hace especial a Dancing on the River! ❤️

📍 Believe Plaza
📍 10 N Virginia St, Reno, NV
🗓️ 3 y 4 de julio
⏰ 6:00 PM – 10:00 PM

Los esperamos para disfrutar de dos noches llenas de música, baile, comida, presentaciones culturales, clases de baile GRATIS, vendedores locales y mucha diversión para toda la familia.

¡Nos vemos en Dancing on the River!

🎥 We had an amazing time talking with Nancy at Telemundo about Dancing on the River! 💃🕺

A huge thank you to Nancy and the Telemundo team for having us and helping us share our passion for bringing our community together through music, dance, food, and culture. ❤️

📍 Believe Plaza
📍 10 N Virginia St, Reno, NV
🗓️ July 3 & 4
⏰ 6:00 PM – 10:00 PM

Join us for TWO unforgettable evenings featuring:
✨ FREE admission
💃 Free dance classes
🎭 Live cultural performances
🌮 Delicious food trucks
🛍️ Local vendors
🍹 Drinks
👨‍👩‍👧‍👦 Fun for the whole family

We can’t wait to celebrate with all of you in the heart of Downtown Reno. See you this weekend!

07/03/2026

🌮🔥 RENO… get ready because Lety’s Tacos is bringing the flavor to Dancing on the River!

Nothing goes better with a night of dancing than amazing tacos! 🌮💃 Stop by Lety’s Tacos for delicious tacos, quesadillas, their famous quesabirrias, and more while you dance the night away.

This is your chance to enjoy incredible food, FREE dance classes, live performances, local vendors, refreshing drinks, and nonstop dancing all in one place! 🎉

📍 Believe Plaza
📍 10 N Virginia St, Reno, NV 89501
🗓️ Friday, July 3 & Saturday, July 4
⏰ 6:00 PM–10:00 PM

✨ FREE admission
💃 FREE dance classes
👨‍👩‍👧‍👦 Family friendly

Tag your taco crew 🌮 and your favorite dance partner 💃 because this is one summer event you don’t want to miss!

🌮🔥 ¡RENO, prepárense porque Lety’s Tacos llega a Dancing on the River!

¡No hay mejor combinación que unos deliciosos tacos y una noche llena de baile! 🌮💃 Disfruta de tacos, quesadillas, sus famosas quesabirrias y mucho más mientras bailas toda la noche.

Te esperan dos noches con comida increíble, clases de baile GRATIS, presentaciones, vendedores locales, bebidas refrescantes y mucha música para bailar. 🎉

📍 Believe Plaza
📍 10 N Virginia St, Reno, NV 89501
🗓️ Viernes 3 y sábado 4 de julio
⏰ 6:00 PM–10:00 PM

✨ Entrada GRATIS
💃 Clases de baile GRATIS
👨‍👩‍👧‍👦 Evento familiar

¡Etiqueta a tu grupo de tacos 🌮 y a tu compañero de baile porque este será un fin de semana inolvidable!

07/02/2026

🚨 RENO… IT ALL STARTS TOMORROW! 🚨

Dancing on the River is only 1 DAY AWAY! 🎉💃🕺

Tomorrow, Believe Plaza comes alive with two nights of music, dancing, delicious food, local vendors, and unforgettable performances!

✨ FREE admission
💃 FREE dance classes
🎭 Live performances
🌮 Food trucks
🛍️ Local & handmade vendors
🍹 Drinks available for purchase
🎶 Cumbia, Salsa, Bachata, Merengue, Reggaetón, Banda, Line Dancing & more!

Bring your family, invite your friends, and come celebrate with us in the heart of Downtown Reno. We can’t wait to dance with you!

📍 Believe Plaza, 10 N. Virginia St., Reno, NV
📅 Friday, July 3 & Saturday, July 4
🕕 6:00 PM – 10:00 PM

Who’s coming? Tag your dance partner below! 👇🔥

🚨 ¡RENO… MAÑANA COMIENZA LA FIESTA! 🚨

¡Bailando por el Río está a solo 1 DÍA! 🎉💃🕺

¡Mañana Believe Plaza se llena de música, baile, comida deliciosa, vendedores locales y presentaciones increíbles!

✨ Entrada GRATIS
💃 Clases de baile GRATIS
🎭 Presentaciones en vivo
🌮 Food trucks
🛍️ Vendedores locales y artesanales
🍹 Bebidas disponibles para comprar
🎶 Cumbia, Salsa, Bachata, Merengue, Reggaetón, Banda, Line Dance y mucho más

Trae a tu familia, invita a tus amigos y acompáñanos a celebrar en el corazón del centro de Reno. ¡Estamos listos para bailar con ustedes!

📍 Believe Plaza, 10 N. Virginia St., Reno, NV
📅 Viernes 3 y sábado 4 de julio
🕕 6:00 PM – 10:00 PM

¿Con quién vas a venir? ¡Etiquétalo en los comentarios! 👇🔥

07/02/2026

We had such a great time chatting with ARC Reno! ❤️

A huge thank you to the ARC Reno team for having us and giving us the opportunity to share the story behind Dancing on the River and why this event means so much to our family and our community.

🎉 Join us THIS Friday & Saturday, July 3 & 4
🕕 6:00 PM – 10:00 PM
📍 Believe Plaza
10 N Virginia St, Reno, NV

Come experience two incredible evenings filled with:
💃 Free dance classes
🎭 Free cultural performances
🎶 Cumbia, Salsa, Bachata, Merengue, Line Dancing, Reggaetón, Banda, Corridos, and more
🌮 Delicious food trucks
🍹 Margaritas, beer, micheladas, and refreshing drinks
🛍️ Handmade vendors and local businesses
👨‍👩‍👧‍👦 A FREE, family-friendly event in the heart of downtown Reno

Whether you’re dancing all night, trying a free class for the first time, enjoying amazing food, or spending time with family and friends, there’s something for everyone.

Thank you again to ARC Reno for having us and helping us spread the word. We can’t wait to celebrate with everyone this weekend! See you on the dance floor! 💃🕺

🎥 Interview with ARC Reno

Address

10 N Virginia Street
Reno, NV
89501

Telephone

+17753998589

Website

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