Interprose

Interprose Innovative brand builder, trusted marketing partner. Interprose helps amplify its clients’ brands by engaging audiences and influencing decision makers.
We offer the full gamut of services and professional expertise to deliver an integrated marketing program that helps you benefit from the right mix of content, distribution, audience and ultimately results.

Don't fall into the same-old-same-old when it comes to #marketing, says Forbes. It's time to reimagine the boundaries of...
06/17/2020

Don't fall into the same-old-same-old when it comes to #marketing, says Forbes. It's time to reimagine the boundaries of the marketing experience and tap into new, more creative ways of reaching audiences: https://bit.ly/2BeqZUQ #creativity #content #design

Heads-up, #SocialMedia friends and followers - Facebook's transfer tool enabling copying of #Facebook photos and videos ...
06/05/2020

Heads-up, #SocialMedia friends and followers - Facebook's transfer tool enabling copying of #Facebook photos and videos over to Google Photos, is now live in all regions. Social Media Today has more details: https://bit.ly/30e6tOK

As the pandemic rolls on, is it any surprise that the most blocked #keyword in the world is "#coronavirus"? Communicatin...
06/04/2020

As the pandemic rolls on, is it any surprise that the most blocked #keyword in the world is "#coronavirus"?

Communicating in the age of crisis can be challenging, especially as audiences are feeling fatigued by #COVID19-related news and communications. So, how can brands continue to connect effectively with customers and followers?

Interprose's Social Media Director, Melissa Drozdowski, has compiled #SocialMedia management strategies that can help maintain that vital connection with customers and audiences during difficult times. Key takeaways from her blog? Be authentic, transparent, and cautious.

You can read her post now at the GlobalCom PR Network #blog: https://lnkd.in/eYa4Mfy

“84% of businesses will increase remote work after #COVID19, despite #security concerns.”That's a pretty compelling stat...
06/01/2020

“84% of businesses will increase remote work after #COVID19, despite #security concerns.”

That's a pretty compelling statement, isn't it? It means that the #remotework genie is out of the bottle and there's no going back. Interprose CEO Vivian Kelly recently published a great LinkedIn Pulse piece explaining how to make the most of your new #WFH normal: https://bit.ly/36XebxV

By the way, Vivian's #LinkedInPulse article is a companion piece to her new #blog about rising to the #WorkFromHome challenge. Based on her recent #DigiBlogChat with Carol Stephen - Your Social Media Works, it's definitely worth a read: https://bit.ly/IPVoiceWFH

With the emergence of #COVID19, many workers are now transitioning to a #remotework setting. While there are a whole hos...
05/28/2020

With the emergence of #COVID19, many workers are now transitioning to a #remotework setting. While there are a whole host of benefits that come with working from home, there are challenges too.

In her latest Interprose #blog, CEO Vivian Kelly explains managers and employees alike are learning how to be productive in this new #WFH environment, and people are dreaming up creative new ways to effect positive morale.

Based on her recent #DigiBlogChat with Carol Stephen - Your Social Media Works, Vivian shares some great insights earned through more than two decades of work-from-home success. Check out what she has to say now at: https://bit.ly/IPVoiceWFH

Did you know the last Global Media Monitoring Project (GMMP), WACC Report showed #women represent about one quarter of p...
05/26/2020
Pursuing Gender Equality for Women as Experts in the Media - Interprose

Did you know the last Global Media Monitoring Project (GMMP), WACC Report showed #women represent about one quarter of people seen, heard, or read about in the news overall? Yet, When you consider subject matter experts (SMEs) as sources, women represented just 19%.

Though efforts to improve newsroom #diversity have made some gains, the study illustrates that there’s still room for improvement. So, how do we get there from here? A good starting point is increasing the number of women cited as subject matter experts, as noted in our latest Interprose #blog, which offers practical strategies for finding and empowering female SMEs. Read more now at: https://bit.ly/IPVoiceBlog-GenderEquality

Increasing the number of women cited as SMEs is a key goal. How do we make it happen? Interprose explores the question of gender equality and diversity.

When was the last time you evaluated your #website's accessibility? What about #SocialMedia? If you haven't thought abou...
05/21/2020

When was the last time you evaluated your #website's accessibility? What about #SocialMedia? If you haven't thought about ensuring that all users can access your social #content, there's no better day than today, Global Accessibility Awareness Day: https://bit.ly/2WQbavL #GAAD University of Nevada, Reno

Mewow! Not sure which #SocialMedia platform your cat belongs on? (Spoiler: the answer is, "all of them".) Then you'll wa...
05/20/2020

Mewow! Not sure which #SocialMedia platform your cat belongs on? (Spoiler: the answer is, "all of them".) Then you'll want to check out this great #blog post by Carol Stephen - Your Social Media Works: https://bit.ly/2TohpEW

In this purrfect blog, Carol breaks down the advantages offered by each of the top platforms. We'd recommend checking it out because it'll have you feline fine in no time: https://bit.ly/2TohpEW

Are you a #SocialMedia manager (or do you play one on Facebook)? If so, you may want to check out these expert tips on k...
05/15/2020

Are you a #SocialMedia manager (or do you play one on Facebook)? If so, you may want to check out these expert tips on key social media management skills every great manager should have. Bonus #infographic included! https://bit.ly/360qYPN Social Media Today

It's noisy out there. So, how do you rise above the roar of the madding crowd? It comes down to knowing your audience an...
05/12/2020

It's noisy out there. So, how do you rise above the roar of the madding crowd? It comes down to knowing your audience and crafting a compelling message that demands attention.

In her latest Bulldog Reporter guest post, Interprose's Melissa Power shares three ways to fine-tune messaging for the mainstream #media. Read it now at: https://bit.ly/3coDBq3

And if you want to read more of Melissa Power's insights into #events, #BrandJournalism, and more, you can find her #InterproseVoice #blog posts here: https://bit.ly/IPVoiceBlog-MelissaP #PR #pitching #messaging

"A mother's happiness is like a beacon, lighting up the future but reflected also on the past in the guise of fond memor...
05/08/2020

"A mother's happiness is like a beacon, lighting up the future but reflected also on the past in the guise of fond memories" ~ Honoré de Balzac. To our own mothers and all those who are celebrating this weekend, a very Happy #MothersDay.

Do you know what Facebook lookalike audiences are? They're a valuable way of finding users similar to existing followers...
05/07/2020

Do you know what Facebook lookalike audiences are? They're a valuable way of finding users similar to existing followers using #segmentation.

Whether you're already using #Facebook ads or are just getting started, this Social Media Examiner piece on creating and scaling high-intent lookalike audiences is a great resource: https://bit.ly/2WzMXbT #advertising #SocialMedia

Heard the term "market disruptor"? We'd be surprised if you haven't, but just what does it mean?#MarketDisruptors are ru...
05/06/2020

Heard the term "market disruptor"? We'd be surprised if you haven't, but just what does it mean?

#MarketDisruptors are rule breakers that ignore the status quo to put their own spin on things. How do you become one and still survive? Let us explain in this updated Interprose Voice #blog: https://bit.ly/IPV-MarketDisruptor2

#Yoda was the OG wellness and self-empowerment guru, so we dig PARADE Magazine's roundup of the #Jedi Master's top quote...
05/04/2020

#Yoda was the OG wellness and self-empowerment guru, so we dig PARADE Magazine's roundup of the #Jedi Master's top quotes. We're kinda partial to "Many of the truths that we cling to depend on our point of view.” https://bit.ly/3d6t8zE #MayThe4thBeWithYou #StarWarsDay #MayThe4th

Happy, Happy! We just wanted to do a shoutout to Interprose's own Jill Miley, who is celebrating her 13th work anniversa...
05/01/2020

Happy, Happy! We just wanted to do a shoutout to Interprose's own Jill Miley, who is celebrating her 13th work anniversary. Her can-do attitude is a lead-by-example for our team and we appreciate her hard work and dedication. Thanks for all you do, Jill!

How should #brands be communicating in the midst of the #COVID19 pandemic? It's a tricky challenge, given the ever-chang...
04/30/2020

How should #brands be communicating in the midst of the #COVID19 pandemic? It's a tricky challenge, given the ever-changing situation that the #coronavirus pandemic has brought about.

According to Marketing Land, though many brands are playing it safe for the moment, it may be time to shift strategies and find new opportunities for engaging with audiences. Find out how to get started here: https://mklnd.com/3cWtyZo #marketing

What gets your #brand noticed and keeps audiences coming back? #Content. Today, creating engaging, durable content is a ...
04/28/2020

What gets your #brand noticed and keeps audiences coming back? #Content. Today, creating engaging, durable content is a must-do. But, #ContentCreation is more than a mere process; it’s an investment. So, the million impression question is, how do you ensure you’re realizing the most value possible from that investment?

Our latest @Interprosepr #blog walks through practical strategies to leverage when working with #ContentCreators and #ghostwriters. From clearly communicating goals and objectives, to developing a trusted relationship with content producers, we show you how to fine-tune your content creation approach for maximum ROI. Read the blog now at: https://bit.ly/IPVoice-ContentCreation

We don't know about you, but we think #data is beautiful. So, we really appreciate all of the numbers-rich insights that...
04/23/2020

We don't know about you, but we think #data is beautiful. So, we really appreciate all of the numbers-rich insights that Digital Information World has packed into its most recent "State of #Marketing Agencies" report.

Among the insights included in this report for 2020? A snapshot of marketing agencies based on size, leadership, hero images, crazy taglines, and more. If you're a data and #statistics fanatic, this is one piece you want to check out: https://bit.ly/3cwFP6l

Are you getting settled into working from home? Does your new routine include time for meals or an afternoon snack? If n...
04/21/2020

Are you getting settled into working from home? Does your new routine include time for meals or an afternoon snack? If not, it should. Here's our last (and possibly favorite!) #WFH tip: Don't forget about eating properly.

No matter where you are - office or home office - it's easy to forget to leave room for a lunch break. But, noshing on chips and salsa at your desk isn't the best lunchtime fuel for your workday. So, plan your meals, folks!

For more WFH tips, check out our recent #blog: https://bit.ly/InterproseVoice-WFH #remotework

How has your #WFH experience been this week? Is it passing quickly and productively? Or has it been challenging? Making ...
04/15/2020

How has your #WFH experience been this week? Is it passing quickly and productively? Or has it been challenging? Making #remotework a productive and rewarding experience is up to you...mostly.

Remember, working from home doesn't mean you're working alone. Clear #communication and #collaboration with colleagues is critical in WFH environments. One of our best tips? Keep those lines of communication open with your colleagues, because collaboration is even more important in remote work settings than when you're in an office: https://bit.ly/InterproseVoice-WFH

Done correctly, an effective #PublicRelations campaign can help organizations make a lasting impression with the media, ...
04/14/2020

Done correctly, an effective #PublicRelations campaign can help organizations make a lasting impression with the media, analysts, and other key stakeholders. #PR today is a global affair that ignores geographic boundaries, requiring at least passing knowledge of target audiences. Given the diverse array of business, cultural, and social mores and protocols, how can non-U.S. companies make a splash in the American market? By following the recommendations in Interprose​’s latest #EssentialsGuide, that’s how: https://bit.ly/InterproseEssentialsGuides-USPR

The “Executing Powerful Public Relations Campaigns in the United States of America for Non-U.S. Companies” Essentials Guide is the latest addition to our free Resource Library. A helpful guidebook for navigating the U.S. market, it includes insider knowledge and actionable PR best practices addressing planning, #media briefings, both virtual and physical #events, and more.

Don’t miss out on the chance to maximize your PR investment by capitalizing on the many opportunities for elevating #brand visibility and awareness the U.S. market holds. Download our free Essentials Guide now to help your next campaign achieve the success it deserves: https://bit.ly/InterproseEssentialsGuides-USPR

Are you working from home these days? If you're new to the #remotework environment, maintaining a high level of producti...
04/10/2020

Are you working from home these days? If you're new to the #remotework environment, maintaining a high level of productivity and positive outlook can be tricky.

As 20+ year #WFH veterans, the Interprose team knows what it takes to be successful at working remotely. One of our secret weapons? Taking a short break now and then.

Studies show taking a short break can help clear the mind and boost creativity. So make sure to leave room in your schedule to get some #breaktime in. Check out this recent #InterproseVoice #blog for more WFH recommendations: https://bit.ly/InterproseVoice-WFH

Push or pull? Knowing when to use push versus pull #marketing requires finesse and balance. So, how do you determine whi...
04/09/2020

Push or pull? Knowing when to use push versus pull #marketing requires finesse and balance. So, how do you determine which one is right for your situation? Search Engine Journal 's informative piece can give you a better sense of how to make the call: https://bit.ly/2UXQTUq

What does it take to have a great relationship with the #media? How do you build those critical connections that result ...
04/08/2020

What does it take to have a great relationship with the #media? How do you build those critical connections that result in positive outcomes? It's a process. And one that takes time, effort, and care.

From getting to know #reporters to adding value, our latest #blog post has best practices for cultivating productive media relationships: https://bit.ly/IPV-MediaRelationships

Interested in forward-looking emerging technologies like #DigitalTwins? Then you'll want to check out this free #IEEEFut...
04/07/2020

Interested in forward-looking emerging technologies like #DigitalTwins? Then you'll want to check out this free #IEEEFutureDirections live panel: http://bit.ly/3aMtCKE

Moderated by IEEE's Kathy Grise, panelists Roberto Saracco and Derrick de Kerckhove will address the digital twins concept, it's potential usefulness in the context of today's world, and challenges such as how their use may affect #privacy.

The presentation starts tomorrow, April 8, 2020, at 9am EDT. Reserve your spot today at: http://bit.ly/3aMtCKE

Even if you have the most brilliant, compelling #PR pitch in the world, that doesn't instantly translate into #media cov...
04/06/2020

Even if you have the most brilliant, compelling #PR pitch in the world, that doesn't instantly translate into #media coverage. Securing coverage on a regular basis takes time and significant effort...starting with building solid relationships with reporters and media outlets.

Becoming a trusted contact and source for reporters and media outlets begins and ends with relationship building. Interprose's Laurie Davis has a great piece over at Agility PR Solutions that will help you to establish more positive, productive media relationships: https://bit.ly/2UzxyZg #PublicRelations

What's one of the best things you can do to ensure work-at-home success? Set regular working hours.Work/life balance is ...
04/03/2020

What's one of the best things you can do to ensure work-at-home success? Set regular working hours.

Work/life balance is very important to both productivity and mental health. By sticking to reasonable working hours, you'll prevent yourself from working from 6am to 9pm every day. For more #WFH tips, check out our most recent blog now at: https://bit.ly/InterproseVoice-WFH

Did you get a chance to join Carol Stephen - Your Social Media Works' most recent #Digiblogchat featuring Interprose CEO...
04/02/2020

Did you get a chance to join Carol Stephen - Your Social Media Works' most recent #Digiblogchat featuring Interprose CEO Vivian Kelly? If not, no worries - Jim Katzaman has you covered.

Jim published a great recap of the top takeaways from the conversation in Data Driven Investor. One of the most important discussion points? That the #WFH model is evolving, but is likely here to stay: https://t.co/OWFM7j4UX8

Also, if you haven't checked out Data Driven Investor on Medium, trust us - you'll want to do so. There's lots of insightful (and entertaining!) content from #finance and #careers, to #technology, to "How #TheOffice Saved My Life": https://medium.com/datadriveninvestor #WFH #remotework

One of the hot side conversations that took place during yesterday's awesome and enlightening #Digiblogchat was #VideoCo...
04/01/2020

One of the hot side conversations that took place during yesterday's awesome and enlightening #Digiblogchat was #VideoConferencing. Video conference technologies are very useful when working from home, but it does mean more opportunities for things to go a bit sideways.

Take for example, this great New York Post piece about one call that ended up being just...spud-tacular, shall we say? https://bit.ly/2US7WpF #WFH #remotework

While we're waiting for today's #DigiBlogChat to start, here's something to think about: when you're working from home, ...
03/31/2020

While we're waiting for today's #DigiBlogChat to start, here's something to think about: when you're working from home, how do you get yourself into the right mindset?

Sure, working on the couch may sound relaxing, but it's better if you set up a designated work space with a chair and desk. Trust us, your back will thank you. For more #WFH tips, check out our recent blog: https://bit.ly/InterproseVoice-WFH

Don't forget to join us on #Twitter for a live chat with Interprose CEO Vivian Kelly, and thought leader Carol Stephen - Your Social Media Works. The chat begins at 1pm PDT and the topic du jour is working from home. Just follow @Interprosepr, @Carol_Stephen, and the #DigiBlogChat hashtag on Twitter. #remotework

In advance of tomorrow's #digiblogchat on #Twitter, we're sharing our team's best #remotework tips, that we outlined in ...
03/30/2020

In advance of tomorrow's #digiblogchat on #Twitter, we're sharing our team's best #remotework tips, that we outlined in this Interprose #blog: https://bit.ly/InterproseVoice-WFH

Tip #1? Start with a plan. Make to-do and task lists - including non-work tasks - to help you stay on track. It's a great way to get and stay organized, and prevent being overwhelmed.

Also, don't forget to join us tomorrow, March 31, at 1pm PDT on Twitter for a live chat with Carol Stephen - Your Social Media Works. Follow @Interprosepr, @Carol_Stephen, and the #digiblogchat hashtag on Twitter for #WFH insights from our CEO, Vivian Kelly.

We are thrilled to announce that Interprose CEO Vivian Kelly will be taking part in Carol Stephen - Your Social Media Wo...
03/27/2020

We are thrilled to announce that Interprose CEO Vivian Kelly will be taking part in Carol Stephen - Your Social Media Works' next #digiblogchat on #Twitter. We'll be kicking things off at 1pm PDT on Tuesday, March 31 on the topic of working from home.

An #Entrepreneur, CEO, and #remotework pioneer, Vivian founded #Interprose in 1998. She leads her team in designing and managing #PR, #socialmedia, and #marketing campaigns for global tech leaders like Cisco, IEEE, and others.

We're definitely looking forward to Tuesday's chat session, so come join us? Follow @Interprosepr, @Carol_Stephen, and the #digiblogchat hashtag on Twitter for #WFH insights.

We've explained previously how Interprose is a #WFH leader. As a successful #remotework agency for more than 20 years, i...
03/26/2020

We've explained previously how Interprose is a #WFH leader. As a successful #remotework agency for more than 20 years, it's part of our DNA. But, if working from home is new to you, check out these top seven tips from our team for becoming a WFH superstar. And it all starts with having a plan: http://bit.ly/InterproseVoice-WFH

Other important takeaways courtesy of the Interprose team include having a separate workspace; maintaining regular work hours; and remembering to set aside time for meals and breaks.

You can check out all of the helpful insights now at the #InterproseVoice blog: http://bit.ly/InterproseVoice-WFH

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