Did you know that Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company? To contradict the rumor that dictates the death of email marketing, according to The Radicati Group, the number of email users will grow to 3 billion in 2020, and just as stated has turned into reality. What else makes email marketing so effective? Simple, it’s easy, effective and inexpensive.
Media Prowler’s email marketing is known as the act of sending a commercial message, through email, to a group of people who are seen as a potential or current customer(s). This marketing tool serves a purpose of sending advertisements, requesting business, or soliciting sales or donations in order to increase customer loyalty and drive sales.
As there are 3.9 billion email users worldwide, that takes up for nearly 50% of the earth’s total population. This tells us that email marketing can be an extremely helpful tool for generating new customers that will help in your retention and leveraging sales.