06/15/2026
Disney is one of the most expensive, crowded, and least convenient vacations a family can choose.
And yet millions of people willingly save for years, stand in hour-long lines, and return again and again.
Why?
Because Disney understands something every leader should understand.
People don’t remember transactions. They remember experiences.
Every cast member is trained to play a role in creating something bigger than themselves. The person greeting you at the gate, the employee cleaning the sidewalks, and the cashier handing you a snack all contribute to the same promise: make it magical.
That level of consistency doesn’t happen by accident. It’s culture. It’s leadership. It’s intentional.
Yesterday, I experienced the opposite.
At a drive-thru, we were handed drinks without ice while another employee was actively filling the ice machine. The opportunity to create a better experience was right there, but no one chose to take it.
As we drove away, my daughter looked at me and said, “Mom, I didn’t like the way she served us. She acted like we were bothering her.”
That one comment stuck with me.
She’s a child, yet she immediately recognized what many organizations overlook.
People can feel when they’re treated like an interruption instead of the reason you’re there.
As a parent, it became a teaching moment. I told her that no matter what job she has one day, she’s never just completing a task. She’s creating an experience for another human being.
Whether you’re leading a team, working a concession stand at Little League, answering emails, serving coffee, or running a Fortune 500 company, every interaction communicates your culture.
Processes create efficiency.
Products create revenue.
Experiences create loyalty.
What stayed with me wasn’t the missing ice. It was my daughter’s reaction.
She reminded me that hospitality isn’t just a business strategy. It’s something people instinctively recognize and remember.
If a child can tell the difference between someone who is simply doing a job and someone who genuinely cares about the experience, imagine what our customers, clients, employees, and communities are experiencing every single day.
That’s the standard worth training for.