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On The Marc Media

On The Marc Media ON THE MARC MEDIA is a multimedia communications company specializing in public relations, social media and video production.

Operating as usual

Celebrity brands are on the rise – especially in the beauty, health, and wellness categories. But did you know there are...
04/15/2022
Bickering Over: The PR Strategy Behind Celebrity & Influencer Brands – with Dulma Altan - OnTheMarcMedia

Celebrity brands are on the rise – especially in the beauty, health, and wellness categories. But did you know there are actually PR strategies behind them? Today’s guest explains that “establishing the founder or CEO as the face of the brand can help form a connection with consumers.”

Check our latest episode diving into the PR strategy behind celebrity and influencer brands with special guest, Dulma Altan. https://loom.ly/TQqvW-U

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

04/15/2022
Alquist 3D featured on CBS Evening News

Client in the News: Alquist 3D featured on CBS Evening News with Norah O'Donnell. Alquist is revolutionizing affordable housing with 3D-printed construction. Next up: Project Virginia. Alquist is building 200 affordable, 3D-printed homes in an effort to revitalize rural and underserved communities throughout Southwest Virginia. https://loom.ly/GBg2lXg

"Crisis communications requires a steady hand, seasoned judgment, and a strategic perspective. I guess you could say Wil...
04/14/2022
On The Marc Media Featured in Entertainment Tonight’s Coverage of Will Smith Oscar’s Slap Scandal

"Crisis communications requires a steady hand, seasoned judgment, and a strategic perspective. I guess you could say Will Smith nailed the ‘steady hand’ part, but now he needs to use his head and start mending fences — fast." -Marc Silverstein, President & CEO of On The Marc Media. Read more: https://loom.ly/qTtC98I

ROCKVILLE, Md. (PRWEB) April 13, 2022 -- Coast-to-Coast: Marc Silverstein weighs in on Will Smith’s PR crisis, and how the actor can redeem his reputation.

Does your business have a great story you want the media to hear? Check out our 3 best tips for pitching reporters to ge...
04/13/2022

Does your business have a great story you want the media to hear? Check out our 3 best tips for pitching reporters to get your story in the headlines.

The word “meta” seems to be in everyone’s vocabulary after a certain company made a name change late last year. But ther...
04/11/2022

The word “meta” seems to be in everyone’s vocabulary after a certain company made a name change late last year. But there are two other types of “meta” you should be aware of in the #marketing world. Take a look!

Since his disastrous outburst at the Oscars, it’s clear Will Smith needs an image rehab STAT. Here’s what Smith really n...
04/08/2022
The Clock is Ticking: Will Smith Needs Better PR Advice - OnTheMarcMedia

Since his disastrous outburst at the Oscars, it’s clear Will Smith needs an image rehab STAT. Here’s what Smith really needs to do to fix his rapidly crumbling image.

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

Have you ever wondered if #Instagram stories can really alter your brand? The answer is YES! Here’s how to utilize them ...
04/07/2022

Have you ever wondered if #Instagram stories can really alter your brand? The answer is YES! Here’s how to utilize them to make your business stand out among the crowd.

Business-to-Business? Business-to-Consumer? More like business to confused! Learn the difference between B2B and B2C in ...
04/04/2022

Business-to-Business? Business-to-Consumer? More like business to confused! Learn the difference between B2B and B2C in this week’s Marc-keting Dictionary!

When Gen Zers need restaurant reviews, fashion tips, or vacation suggestions, they don’t pick up a newspaper or tune int...
04/01/2022
Bickering Over: Fame, Glory, Free Stuff–And Lots of Hard Work. Why Social Media Influencers are About More Than Just Posing on Instagram - with Content Creator Lexy Silverstein - OnTheMarcMedia

When Gen Zers need restaurant reviews, fashion tips, or vacation suggestions, they don’t pick up a newspaper or tune into a radio station. Instead, they turn to social media. Instagram, TikTok, Twitter and Facebook are at the center of ad and influencer campaigns.

Wondering what it takes to be an influencer? Check out our podcast episode all about social media influencers with content creator Lexy Silverstein. https://loom.ly/ae4idIk

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

Wondering how to make the most out of your social media game? Check out this week’s #blog to learn which 3 businesses ha...
03/31/2022
3 Businesses Killing It on TikTok Right Now - OnTheMarcMedia

Wondering how to make the most out of your social media game? Check out this week’s #blog to learn which 3 businesses have gone #TikTok famous recently, and what it means for attracting their ideal customer. https://loom.ly/wci3cm8

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

During the month of March, our client Feed the Fridge is raising awareness of food insecurity and its effect on children...
03/30/2022

During the month of March, our client Feed the Fridge is raising awareness of food insecurity and its effect on children’s performance in school with their #HungryKidsCantLearn campaign. Want to contribute? Donate at feedthefridge.org!

Featured in Forbes: On The Marc Media CEO and PR expert Marc Silverstein shares important steps beyond a simple apology ...
03/29/2022
An Apology Tour And Other Next Steps That Could Be In Will Smith’s Future

Featured in Forbes: On The Marc Media CEO and PR expert Marc Silverstein shares important steps beyond a simple apology that are crucial when rehabbing your reputation post-crisis. https://loom.ly/8DpOEJU

For companies and high-profile individuals, how they recover from a crisis is just as important as how they created or managed the situation in the first place—as are the steps they take to ensure they do not repeat the crisis.

Happy Monday! Ever wondered about the difference between paid media and earned media? Take a look at this week’s “Marc-k...
03/28/2022

Happy Monday! Ever wondered about the difference between paid media and earned media? Take a look at this week’s “Marc-keting Dictionary” to find out!

#media #marketing #dictionary #paidmedia #earnedmedia

Happy #NationalPuppyDay!
03/23/2022

Happy #NationalPuppyDay!

Featured in CNN Business: Kendall Capital’s Clark Kendall shares his expertise on saving to meet your short-term and lon...
03/22/2022
Ready to start saving? Do it in this order

Featured in CNN Business: Kendall Capital’s Clark Kendall shares his expertise on saving to meet your short-term and long-term financial goals. Ready to start saving? Read more. https://loom.ly/CQShVNs

One of the most important things you can do when it comes to securing your financial future is to consistently live below your means. Once you've done that, however, the next step is to take any leftover cash -- whether it's a few dollars or a few hundred dollars -- and put it to work.

SEO? PPC? No, they’re not just letters in the alphabet. Find out how Search Engine Optimization and Pay Per Click is the...
03/21/2022

SEO? PPC? No, they’re not just letters in the alphabet. Find out how Search Engine Optimization and Pay Per Click is the thing you need to bring your business to the next level.

Have you ever heard of reverse psychology and wondered how it’s used in marketing? Anti-marketing — a very ironic market...
03/18/2022
Bickering Over: Does Anti-Marketing Really Work? – with Jodi Innerfield - OnTheMarcMedia

Have you ever heard of reverse psychology and wondered how it’s used in marketing? Anti-marketing — a very ironic marketing strategy — is making waves, and shhh…your favorite brands are probably using it without you knowing!

Check out our podcast episode all about anti-marketing with the Senior Director of Product Marketing at Salesforce, Jodi Innerfield. https://loom.ly/U6ioH_c

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

Do you ever feel like you’ve been snubbed of credit for your original social media content? Instagram recently announced...
03/17/2022

Do you ever feel like you’ve been snubbed of credit for your original social media content? Instagram recently announced a unique tagging feature for professionals, creators, and influencers so that people can share and view a creator's specific contribution to a photo or video post.

Have you tried out the new feature? Let us know what you think below ↓

Do you run a small business? Does your email marketing strategy need a boost? Here are 3 tips to set yourself apart.
03/16/2022

Do you run a small business? Does your email marketing strategy need a boost? Here are 3 tips to set yourself apart.

Featured on BuzzFeed: Alquist not only prints houses but produces some pretty satisfying TikToks in the process. Take a ...
03/15/2022

Featured on BuzzFeed: Alquist not only prints houses but produces some pretty satisfying TikToks in the process. Take a look! https://loom.ly/gY6rvM4

Getting noticed on #TikTok can seem like an impossible feat these days. Here are 3 tips to help you stand out from the c...
03/11/2022

Getting noticed on #TikTok can seem like an impossible feat these days. Here are 3 tips to help you stand out from the crowd and *hopefully* go #viral for all the right reasons.

During the height of the pandemic, people were out of work, money was tight, so obviously, donations to charities decrea...
03/09/2022
Bickering Over: The Key To Fundraising for Nonprofits - with Ben Chambers - OnTheMarcMedia

During the height of the pandemic, people were out of work, money was tight, so obviously, donations to charities decreased… However, the reality was quite the opposite (hats off to you, humanity!). The question now is: how can nonprofits keep up the influx of donations as the world adjusts to a new normal?

Check out our podcast episode all about fundraising for nonprofits with Ben Chambers from Team Kat and Mouse. https://loom.ly/FMXZQ9o

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

New on WDVM: Residents at The Providence, an assisted living facility in Fairfax, VA, love getting puppy cuddles to refr...
03/08/2022
Puppy cuddles combat COVID isolation for seniors at Fairfax assisted living community

New on WDVM: Residents at The Providence, an assisted living facility in Fairfax, VA, love getting puppy cuddles to refresh their social interaction after nearly two years of isolation due to the pandemic. https://loom.ly/D6wyDU0

FAIRFAX, Va. (WDVM) — COVID-19 has been an isolating time for many, especially seniors — but Kirby, a tiny visitor at The Providence assisted living community, is changing that. Sandy S…

We have the best team at On The Marc Media! Thank you to our amazing staff for helping us hit the *marc* for every clien...
03/04/2022

We have the best team at On The Marc Media! Thank you to our amazing staff for helping us hit the *marc* for every client!

We appreciate you today and every day 💙 #EmployeeAppreciationDay

Forget the 60 seconds limit. #TikTok is ditching its original business model of short-form only videos by extending the ...
03/03/2022

Forget the 60 seconds limit. #TikTok is ditching its original business model of short-form only videos by extending the max length of videos to 10 minutes.

#socialmedia #socialmediamarketing #marketing #digitalmarketing

Client in the News: Cōpare Coach & Nutrition Specialist, Kim Spivack, Ph.D., shows Fox 5 DC how to properly read food la...
03/02/2022
How to help your kids get healthy

Client in the News: Cōpare Coach & Nutrition Specialist, Kim Spivack, Ph.D., shows Fox 5 DC how to properly read food labels and suggests healthy food alternatives for the whole family. https://loom.ly/9hG1Jyk

Many consumers were never taught about healthy food options and 97% of people who read food labels don't understand them. That's why FOX 5 is talking to nutrition specialist Kim Spivack about alternative healthy food options for the whole family.

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Self-love and healing is important to keep yourself balanced and true to your own self💗 Tune into our latest show featuring Kanchan Singh, the founder of Crumbs & Whiskers Cafe whose mission statement is to partner with rescues to save homeless cats and kittens at risk & house them in their cafes until they are adopted. #2rogues #selflove #saving #love #rescue #mission #balance #true https://exchange.prx.org/pieces/393761-episode-119-healing-with-guest-kanchan-singh Kanchan is the author of the book “Dear Me, I Love You”, a poetic memoir of her journey of healing. You can purchase this book on Amazon! https://www.amazon.com/Dear-Me-Love-You-Self-Love-ebook/dp/B09KQYJLJM Visit 2Rogues website for more, www.2rogues.com If interested, view Kanchan’s own website & Crumbs and Whiskers to take part! Crumbs & Whiskers On The Marc Media PRX https://kanchanofficial.com/ https://crumbsandwhiskers.com/our-founder
On Small Business Saturday, we want to recognize so many of the small businesses that enhance our coaching business, including RnJ Sports, Prime Fitness, Sparkr Marketing, Kellie Fagerman Redmond, Carol DeNino, Massage Therapy, ProAction Physical Therapy, Anthony Iannarino, Cindy Kuzma, Rehab 2 Perform, Cohen Health and Performance, APISource, Inc., Melissa McDonough, Kindred Nutrition, RunWashington, Tina Leu Fotos, The Bean Bag Deli & Catering Company, Meyer Gladstone, Cynthia Quinones Velez, Adina Forbes Crawford, CrossFit Hardshells, Tammy Carr Dillman, On The Marc Media, Racine MultiSports. Thank you for all you do to contribute to our small business! In addition, here is a list of our favorite things, as mentioned in our recent podcast, many of which are small businesses.
Welcome to Awarables! You can stay in touch here or sign up on our website to be on the list to beta test our upcoming Sleep HELP App and our Sleepaware 1.0 wearable. Video by On The Marc Media. Highly recommend them for your PR and video production needs
This past Friday live on the set of WUSA9's Great Day Washington, our first live TV segment. A truly amazing morning and experience to showcase our award winning product line. Thank you to Marc Silverstein and his company On The Marc Media for arranging this segment and huge thanks to Kristen Berset-Harris, Markette Sheppard and the amazing audience for being so welcoming! #tasteofoldcountry, #greatdaywashington, #liveontheset, #onthemarcmedia, #WUSA9, #evooandbalsamic, #infusedtzatziki, #1sttvsegement, #thankful
140 characters is so yesterday (starting sometime later this week).
On WTOP, Kim Wehle Discusses How Micheal Flynn Jr Is a Subject of the Russia Investigation:
In this week’s FAQ Friday, attorney Rebecca Wade explains how possession of ma*****na laws in Virginia have recently changed.
Things are getting hot at the worldwide headquarters of OTMM.
Welcome new MCCC member On The Marc Media
Interesting conversation about the use of media to help market and brand your company at this morning's Rockville Chamber of Commerce Good Morning Rockville event. Speakers included Jenny Kimball, City of Rockville, City Hall, Michael Mosko, Voice Media LLC, and Marc Silverstein On The Marc Media
Love On the Marc Media
Officially underway: We just need $18 from a thousand people to make the goal. Raising money for the 1/3 of Holocaust survivors living in poverty. Thanks for donating--and sharing! (You can click on the video when indicated to donate.)