On The Marc Media

04/15/2022

Bickering Over: The PR Strategy Behind Celebrity & Influencer Brands – with Dulma Altan - OnTheMarcMedia

Celebrity brands are on the rise – especially in the beauty, health, and wellness categories. But did you know there are actually PR strategies behind them? Today’s guest explains that “establishing the founder or CEO as the face of the brand can help form a connection with consumers.”

Check our latest episode diving into the PR strategy behind celebrity and influencer brands with special guest, Dulma Altan. https://loom.ly/TQqvW-U

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

04/15/2022

Alquist 3D featured on CBS Evening News

Client in the News: Alquist 3D featured on CBS Evening News with Norah O'Donnell. Alquist is revolutionizing affordable housing with 3D-printed construction. Next up: Project Virginia. Alquist is building 200 affordable, 3D-printed homes in an effort to revitalize rural and underserved communities throughout Southwest Virginia. https://loom.ly/GBg2lXg

04/14/2022

Some stocks pay you just to hold them: Here's why you should invest in dividend growth stocks

Did you know you could get paid just by holding stocks? Kendall Capital CEO Clark Kendall talks to CNBC about the best investment practices, specifically with dividend growth stocks.

Dividend-paying stocks can be a lucrative form of passive income, plus they hedge against inflation.

04/14/2022

On The Marc Media Featured in Entertainment Tonight’s Coverage of Will Smith Oscar’s Slap Scandal

"Crisis communications requires a steady hand, seasoned judgment, and a strategic perspective. I guess you could say Will Smith nailed the ‘steady hand’ part, but now he needs to use his head and start mending fences — fast." -Marc Silverstein, President & CEO of On The Marc Media. Read more: https://loom.ly/qTtC98I

ROCKVILLE, Md. (PRWEB) April 13, 2022 -- Coast-to-Coast: Marc Silverstein weighs in on Will Smith’s PR crisis, and how the actor can redeem his reputation.

04/13/2022

Does your business have a great story you want the media to hear? Check out our 3 best tips for pitching reporters to get your story in the headlines.

04/12/2022

How the Company Behind TikTok's Viral 3D-Printed Houses Wants to Help Solve the Affordable Housing Crisis

TIME features OTMM client Alquist about their mission to solve the affordable housing crisis through 3D-printed houses. Read more: https://loom.ly/aje29YY

Videos of 3D-homebuilding are racking up tens of millions of views and helping people envision a world in which affordable 3D-printed houses are the new norm

04/11/2022

The word “meta” seems to be in everyone’s vocabulary after a certain company made a name change late last year. But there are two other types of “meta” you should be aware of in the #marketing world. Take a look!

04/08/2022

The Clock is Ticking: Will Smith Needs Better PR Advice - OnTheMarcMedia

Since his disastrous outburst at the Oscars, it’s clear Will Smith needs an image rehab STAT. Here’s what Smith really needs to do to fix his rapidly crumbling image.

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

04/07/2022

Have you ever wondered if #Instagram stories can really alter your brand? The answer is YES! Here’s how to utilize them to make your business stand out among the crowd.

04/06/2022

Entertainment Tonight features On The Marc Media CEO Marc Silverstein

The Slap: Entertainment Tonight features On The Marc Media CEO Marc Silverstein with advice on how Will Smith can come back from his Oscars' fiasco. https://loom.ly/JaxvDVE

04/04/2022

Business-to-Business? Business-to-Consumer? More like business to confused! Learn the difference between B2B and B2C in this week’s Marc-keting Dictionary!

04/01/2022

Bickering Over: Fame, Glory, Free Stuff–And Lots of Hard Work. Why Social Media Influencers are About More Than Just Posing on Instagram - with Content Creator Lexy Silverstein - OnTheMarcMedia

When Gen Zers need restaurant reviews, fashion tips, or vacation suggestions, they don’t pick up a newspaper or tune into a radio station. Instead, they turn to social media. Instagram, TikTok, Twitter and Facebook are at the center of ad and influencer campaigns.

Wondering what it takes to be an influencer? Check out our podcast episode all about social media influencers with content creator Lexy Silverstein. https://loom.ly/ae4idIk

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

03/31/2022

Safety advocates say vehicles hitting buildings is common | WTOP News

New on WTOP News: Mark Wright, co-founder of the Storefront Safety Council shares his insights on the recent rise in storefront and restaurant crashes in the #DMV area and what can be done to help mitigate the risk to pedestrians and bystanders. https://loom.ly/X61oGUk

Data shows there are an estimated 60 collisions with buildings every day across the U.S.

03/31/2022

3 Businesses Killing It on TikTok Right Now - OnTheMarcMedia

Wondering how to make the most out of your social media game? Check out this week’s #blog to learn which 3 businesses have gone #TikTok famous recently, and what it means for attracting their ideal customer. https://loom.ly/wci3cm8

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

03/30/2022

During the month of March, our client Feed the Fridge is raising awareness of food insecurity and its effect on children’s performance in school with their #HungryKidsCantLearn campaign. Want to contribute? Donate at feedthefridge.org!

03/29/2022

An Apology Tour And Other Next Steps That Could Be In Will Smith’s Future

Featured in Forbes: On The Marc Media CEO and PR expert Marc Silverstein shares important steps beyond a simple apology that are crucial when rehabbing your reputation post-crisis. https://loom.ly/8DpOEJU

For companies and high-profile individuals, how they recover from a crisis is just as important as how they created or managed the situation in the first place—as are the steps they take to ensure they do not repeat the crisis.

03/28/2022

Happy Monday! Ever wondered about the difference between paid media and earned media? Take a look at this week’s “Marc-keting Dictionary” to find out!

#media #marketing #dictionary #paidmedia #earnedmedia

03/25/2022

Bickering Over: The Importance of Choosing the Right Reputation Rehab Interview - OnTheMarcMedia

Jay Leno? Katie Couric? Oprah? When it comes to choosing a celebrity interviewer, there’s no shortage of stars. But who’s the go-to pick when it comes to rebuilding your reputation? Listen to this week's episode to find out! https://loom.ly/3R00PHg

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

03/23/2022

Happy #NationalPuppyDay!

03/22/2022

Ready to start saving? Do it in this order

Featured in CNN Business: Kendall Capital’s Clark Kendall shares his expertise on saving to meet your short-term and long-term financial goals. Ready to start saving? Read more. https://loom.ly/CQShVNs

One of the most important things you can do when it comes to securing your financial future is to consistently live below your means. Once you've done that, however, the next step is to take any leftover cash -- whether it's a few dollars or a few hundred dollars -- and put it to work.

03/21/2022

SEO? PPC? No, they’re not just letters in the alphabet. Find out how Search Engine Optimization and Pay Per Click is the thing you need to bring your business to the next level.

03/18/2022

Bickering Over: Does Anti-Marketing Really Work? – with Jodi Innerfield - OnTheMarcMedia

Have you ever heard of reverse psychology and wondered how it’s used in marketing? Anti-marketing — a very ironic marketing strategy — is making waves, and shhh…your favorite brands are probably using it without you knowing!

Check out our podcast episode all about anti-marketing with the Senior Director of Product Marketing at Salesforce, Jodi Innerfield. https://loom.ly/U6ioH_c

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

03/17/2022

Do you ever feel like you’ve been snubbed of credit for your original social media content? Instagram recently announced a unique tagging feature for professionals, creators, and influencers so that people can share and view a creator's specific contribution to a photo or video post.

Have you tried out the new feature? Let us know what you think below ↓

03/16/2022

Do you run a small business? Does your email marketing strategy need a boost? Here are 3 tips to set yourself apart.

03/15/2022

Featured on BuzzFeed: Alquist not only prints houses but produces some pretty satisfying TikToks in the process. Take a look! https://loom.ly/gY6rvM4

03/11/2022

Getting noticed on #TikTok can seem like an impossible feat these days. Here are 3 tips to help you stand out from the crowd and *hopefully* go #viral for all the right reasons.

03/10/2022

TODAY Show: Ukrainian moms use smartphones as weapons during the Russian war on Ukraine

New on the Today Show: Ukrainian moms use their smartphones as weapons in the battle of truth during the Russian war on Ukraine.

We are proud to be a part of getting this important story told to the world.

03/09/2022

Bickering Over: The Key To Fundraising for Nonprofits - with Ben Chambers - OnTheMarcMedia

During the height of the pandemic, people were out of work, money was tight, so obviously, donations to charities decreased… However, the reality was quite the opposite (hats off to you, humanity!). The question now is: how can nonprofits keep up the influx of donations as the world adjusts to a new normal?

Check out our podcast episode all about fundraising for nonprofits with Ben Chambers from Team Kat and Mouse. https://loom.ly/FMXZQ9o

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

03/08/2022

Puppy cuddles combat COVID isolation for seniors at Fairfax assisted living community

New on WDVM: Residents at The Providence, an assisted living facility in Fairfax, VA, love getting puppy cuddles to refresh their social interaction after nearly two years of isolation due to the pandemic. https://loom.ly/D6wyDU0

FAIRFAX, Va. (WDVM) — COVID-19 has been an isolating time for many, especially seniors — but Kirby, a tiny visitor at The Providence assisted living community, is changing that. Sandy S…

03/07/2022

How Facebook Reels Can Keep Your Business Top of Mind - OnTheMarcMedia

#Facebook #Reels could be the perfect strategy to help your business dominate on social media. Stay up with the trends and find out how to soar your business into success in our latest blog. https://loom.ly/2H3uvos

On The Marc Media is a multimedia communications company specializing in public relations, social media and video production.

03/04/2022

We have the best team at On The Marc Media! Thank you to our amazing staff for helping us hit the *marc* for every client!

We appreciate you today and every day 💙 #EmployeeAppreciationDay

03/03/2022

Forget the 60 seconds limit. #TikTok is ditching its original business model of short-form only videos by extending the max length of videos to 10 minutes.

#socialmedia #socialmediamarketing #marketing #digitalmarketing

03/02/2022

How to help your kids get healthy

Client in the News: Cōpare Coach & Nutrition Specialist, Kim Spivack, Ph.D., shows Fox 5 DC how to properly read food labels and suggests healthy food alternatives for the whole family. https://loom.ly/9hG1Jyk

Many consumers were never taught about healthy food options and 97% of people who read food labels don't understand them. That's why FOX 5 is talking to nutrition specialist Kim Spivack about alternative healthy food options for the whole family.