Our shared goal is to grow our businesses through service to our readers and by taking advantage of market opportunities. Most of our co-op publishers are not interested in outsourcing ad sales. Rather than just being fed filler ads, we intend to maintain control of our own destiny.
Why an "Advertising Co-op?"
We are not going to stand by quietly as advertising networks and data providers
try to cheapen the value of our advertising. Ad networks boasting “high CPMs of $4 or $7” are a joke to publishers getting $30, $50, $100 CPMs and more. We are not ready for others to set new ground rules for us. The co-op approach allows members to take advantage of fellow publishers' sales forces. Now with dozens—soon with hundreds—of members who directly sell advertising, we can maximize our revenue.
* Working together we can create powerful reach and high-value ad packages none of us could sell alone, even with 20 websites.
* Working together we can get paid realistic rates for excess ad inventory and make use of ad networks that offer the highest rates.
* Working together we can take advantage of technology to level the playing field. Beginning by increasing our mutual advertising sales, the co-op format allows members to decide how to take advantage of our alliance most profitably. White paper distribution? Cross-conference promotion? As a member, you decide.
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