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Simba Information

Simba Information The Market Intelligence Leader for the Media and Publishing Industries

Since 1989, Simba Information has been widely recognized as the leading authority for market intelligence and forecasts in the educational, professional, trade and yellow pages publishing industries. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry.

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While there has been a comeback since the pandemic,  levels in the fall of the 2021-2022 school year remained lower than...
03/22/2023

While there has been a comeback since the pandemic, levels in the fall of the 2021-2022 school year remained lower than for the last pre-pandemic fall. https://hubs.la/Q01HyJFN0

Recent research into the science of reading has highlighted the need to integrate phonics instruction in reading instruc...
03/21/2023

Recent research into the science of reading has highlighted the need to integrate phonics instruction in reading instruction. Ohio Governor Mike DeWine has called for a statewide initiative to improve reading instruction based on the science of reading and the state is investing in training programs for teachers to help them incorporate this approach into their instruction. Read more about trends in the science of reading by subscribing to Education Market Advisor: https://hubs.la/Q01HyBSN0

03/10/2023
Publishers and investment professionals can trust Simba Information's PreK-12 Enrollment and Demographics 2023-2024 to provide the inside intelligence needed to evaluate the changes and student needs effecting public, private and home-based K-12 schoolin

Publishers and investment professionals can trust Simba Information's PreK-12 Enrollment and Demographics 2023-2024 to provide the inside intelligence needed to evaluate the changes and student needs effecting public, private and home-based K-12 schooling. https://hubs.la/Q01G7X9Q0

An uncertain economic environment, popular support, and new mandates around financial education will drive demand for cu...
03/08/2023

An uncertain economic environment, popular support, and new mandates around financial education will drive demand for curricula, student resources, and professional development for teachers. Current and incoming financial literacy mandates are expanding beyond the earlier focus of one-off high school courses and expanding to ensuring financial literacy instruction for all K-12 grade levels.

Subscribe to read more about the opportunity for educational publishers in the growing area of financial literacy in Simba’s March 3rd, 2023 edition of Education Market Advisor: https://hubs.la/Q01FJP9z0

There are many new and unanswered questions on how  is going to change the way providers of educational materials operat...
02/08/2023

There are many new and unanswered questions on how is going to change the way providers of educational materials operate. A key discussion surrounds authorship. One writer relied completely on ChatGPT to generate a children’s book—reportedly doing it in less than 8 hours and for a cost of under $100. There is also considerable opportunity in how publishers can assist teachers in areas ranging from plagiarism to copyright to citation matters. Read more about ChatGPT's impact on the classroom and the educational publishing industry in Simba’s February 3, 2023 Education Market Advisor: https://hubs.la/Q01BC0l70

In 2021, the Center for Disease Control revealed that 37 percent of high school students reported poor mental health dur...
01/13/2023
Teachers Know Students Need Social Emotional Learning, Face Challenges Delivering Support, According to New Survey From ReadTheory

In 2021, the Center for Disease Control revealed that 37 percent of high school students reported poor mental health during the pandemic, while 44 percent said they persistently felt sad or hopeless during the past year.

WILMINGTON, DE – August 4, 2022 – A new survey reveals that while teachers know their students need help developing social emotional skills, they rarely have time or adequate training to focus on…

According to Simba Information, spending for SEL instructional materials was $1.725 billion for the 2021-2022 school yea...
01/12/2023
SEL is critical–but teachers rarely have time to address it

According to Simba Information, spending for SEL instructional materials was $1.725 billion for the 2021-2022 school year.

While teachers know their students need help developing social emotional skills, they rarely have time or adequate training to focus on them in the classroom, according to a new survey from ReadThe…

Congratulations on completing one trip around the sun with us, Robert! We celebrate and appreciate you today!
01/04/2023

Congratulations on completing one trip around the sun with us, Robert! We celebrate and appreciate you today!

12/22/2022
Simba’s "State of College Course Materials 2022-2024" has found that college course materials will decrease 3.5% to $3.1 billion in 2022, reversing the previous year’s one year period of positive results. https://www.simbainformation.com/State-College

Simba’s "State of College Course Materials 2022-2024" has found that college course materials will decrease 3.5% to $3.1 billion in 2022, reversing the previous year’s one year period of positive results. https://hubs.la/Q01wrdCH0

The growth and interest in the “science of reading” offers opportunities for educational publishers who face a rare oppo...
12/14/2022

The growth and interest in the “science of reading” offers opportunities for educational publishers who face a rare opportunity when trends coalesce around a specific product category. Brands that are on-trend in this space now have considerable opportunity to displace incumbent instructional products. There is also considerable market opportunity in teacher training, an essential element of reading instruction, and many states are mandating training in evidence-based reading instruction. Read more about the Science of Reading in Simba’s December 9 2022 issue of Education Market Advisor: https://hubs.la/Q01vMPMq0

12/09/2022
Open access is a movement being brought by many constituencies in the scholarly research community to determine the best, most cost-efficient method to expose research findings in the form of scholarly papers to the widest audience possible. https://www.

Open access is a movement being brought by many constituencies in the scholarly research community to determine the best, most cost-efficient method to expose research findings in the form of scholarly papers to the widest audience possible. https://hubs.la/Q01vvG750

As stress levels become unmanageable for teachers, many have left their jobs and the nation is suffering a severe teache...
11/14/2022

As stress levels become unmanageable for teachers, many have left their jobs and the nation is suffering a severe teacher shortage. To get more teachers, some states have eliminated certain testing requirements such as Pearson’s edTPA and ETS’s Praxis. Some schools are even relying on non-credentialed school staff to lead a classroom. Read more about the implications of the teacher shortage in Simba’s first of its two part series, published in the November 11, 2022 edition of Education Market Advisor: https://hubs.la/Q01sc0hn0

11/10/2022
PreK-12 Instructional Materials Competitive Analysis 2022 finds that publishers are making a variety of adjustments to what they need to do to be competitive and successful to deal with the realities of the lingering impacts of COVID-19. https://www.simb

PreK-12 Instructional Materials Competitive Analysis 2022 finds that publishers are making a variety of adjustments to what they need to do to be competitive and successful to deal with the realities of the lingering impacts of COVID-19. https://hubs.la/Q01rQXHw0

The surging educational technology and publishing market in India is complex and multifaceted. The country's "National E...
10/20/2022

The surging educational technology and publishing market in India is complex and multifaceted. The country's "National Education Policy 2020" spurred development of a new curriculum and consequently created an urgent need for the development of new instructional materials. US companies with a presence in the country include Scholastic, McGraw-Hill and Pearson.

Read more about trends and challenges facing the dynamic educational publishing industry in India in the October 14, 2022 issue of Simba’s Education Market Advisor. https://hubs.la/Q01qbLsb0

The pandemic caused educators, administrators, parents and teachers to take an even harder look at fairness, equity, and...
10/04/2022

The pandemic caused educators, administrators, parents and teachers to take an even harder look at fairness, equity, and effectiveness in student testing. A key development over the past year has been a high level of interest in the “balanced assessment approach" which puts an emphasis on “formative assessment,” which monitors student learning to provide ongoing feedback to instructors. Within the balanced assessment approach, the “through year” model has been getting the most attention and being piloted.

You can read more about changes in the testing industry in the September 30th 2022 issue of Simba’s Education Market Advisor. https://hubs.la/Q01nPQhd0

Online tutoring and alternative credentialing is on the rise. According to UNICEF, in 2019 micro- and alternative creden...
08/22/2022

Online tutoring and alternative credentialing is on the rise. According to UNICEF, in 2019 micro- and alternative credential spending by learners, governments and industry totaled around $10 billion globally. And in July 2022, nearly half of the over six million unemployed U.S. workers reported having some form of alternative credential. Read more about what's happening with online and alternative credentialing in the latest issue of Simba's Education Market Advisor. https://hubs.la/Q01kCWR90

Digital and online learning, which surged during the pandemic, continues to grow and play a major role in US schools, an...
08/01/2022

Digital and online learning, which surged during the pandemic, continues to grow and play a major role in US schools, and is spurring the federal government to ensure uninterrupted internet connections. https://hubs.la/Q01hZR7h0

Why are an increasing number of special education teachers leaving the classroom? According to the latest issue of Simba...
07/25/2022

Why are an increasing number of special education teachers leaving the classroom? According to the latest issue of Simba's Education Market Advisor, the three key drivers are new teachers who have a higher chance of leaving the profession, more educators moving to retirement, and work-related stress. To learn more about teacher shortages and to read other articles from the issue, subscribe today! https://hubs.la/Q01hvD6j0

07/06/2022
The Global Legal Publishing 2022-2026 report provides an overview and financial outlook for the global legal publishing market based on specific research and analysis of industry forces and trends and of the leading competitors’ performance. https://www

The Global Legal Publishing 2022-2026 report provides an overview and financial outlook for the global legal publishing market based on specific research and analysis of industry forces and trends and of the leading competitors’ performance. https://hubs.la/Q01gc_9v0

Sales of digital social and emotional learning () materials, which include videos and gaming, are growing slightly faste...
06/27/2022

Sales of digital social and emotional learning () materials, which include videos and gaming, are growing slightly faster than sales of physical materials, such as journals, workbooks, emotion tracking stickers, charts, and project-based kits. Other SEL data and trends are reported on in the latest issue of Education Market Advisor. https://hubs.la/Q01fDWsX0

Teachers like to download supplementary resources from the web to use in their classroom, but researchers question these...
06/10/2022

Teachers like to download supplementary resources from the web to use in their classroom, but researchers question these materials' quality and effectiveness. Simba provides details and analysis in its latest issue of Education Market Advisor. https://hubs.la/Q01dkRfd0

Blog: Here’s a look at why interest in teaching media literacy is rising and what leading states are doing in response. ...
05/16/2022
Trends in Media Literacy Education

Blog: Here’s a look at why interest in teaching media literacy is rising and what leading states are doing in response. https://hubs.la/Q01bmXHy0

Media literacy is a field that is rapidly gaining traction and is opening up new publishing opportunities for the educational market.

Textbook Publishers Under Siege: How to Develop a Plan to Mitigate the Risk of Book Bans https://hubs.la/Q0194VjW0
04/28/2022

Textbook Publishers Under Siege: How to Develop a Plan to Mitigate the Risk of Book Bans https://hubs.la/Q0194VjW0

Blog: PreK-12 Instructional Materials Providers Focus on Digital as the Industry Reacts to Education Market Changes http...
09/21/2021

Blog: PreK-12 Instructional Materials Providers Focus on Digital as the Industry Reacts to Education Market Changes https://hubs.la/H0XyVCF0

Blog: As the start of the 2021-2022 school year approached in August, school superintendents were focused on active lear...
09/20/2021

Blog: As the start of the 2021-2022 school year approached in August, school superintendents were focused on active learning, engagement and building deep connections, but found that COVID-19 continued to impact schools. https://hubs.la/H0XyMXX0

Blog: One of the most interesting points about the pandemic is how it has propelled the transition to more digital learn...
08/12/2021

Blog: One of the most interesting points about the pandemic is how it has propelled the transition to more digital learning in U.S. schools. The need for online products and services rose dramatically. https://hubs.la/H0V51F_0

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Did you catch yesterday’s The Transformation and Funding of PreK-12 Professional Learning in the COVID Era?

Thanks to Simba Information !
Join Simba Information for an upcoming The Transformation and Funding of PreK-12 Professional Learning in the COVID Era
In Simba Information’s edWebinar, "K-12 Instructional Materials: What’s New in 2019," Kathy Mickey, Senior Analyst at Simba Information, previewed results from Simba’s “Publishing for the PreK-12 Market, 2019-2020,” and talked about how digital is changing—and not changing—the landscape. You can find our article on this presentation on the edWeb blog.
Did you catch yesterday’s K-12 Instructional Materials: What’s New in 2019?

Thanks to Simba Information!
Join Simba Information for an upcoming K-12 Instructional Materials: What’s New in 2019
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