01/14/2026
🛑STOP🛑 letting your interns run your socials!
Quit giving a microphone to the least qualified person in the organization.
Social media is often the first impression people have of you, yet too many brands are leaving it in the hands of someone with little to no experience or training.
We’ve all seen posts go viral for the wrong reasons.
That’s not a risk your brand should take.
Your social presence deserves someone who truly understands your brand voice, knows how to manage engagement, understands platform algorithms, and can identify trends that actually make sense for your business (and not just what’s popular).
Social media is no longer an entry-level task or “intern role.”
Successful social media requires content creation, community management, strategic planning, and crisis awareness... often all at once.
Whether that means hiring a qualified professional or outsourcing to an experienced agency, one thing is clear: handing your brand’s platform to someone unqualified isn’t the move.
