
06/23/2025
Does advertising on AM/FM Radio work in 2025?
YES, advertising on free (terrestrial) radio can still work in 2025, but its effectiveness depends on several factors:
Why It Can Still Work:
Local Reach: Radio remains strong in local communities, especially for small businesses targeting nearby customers.
Driving Time: People still listen to radio during commutes, especially in areas where streaming may be limited by data plans or signal strength.
Targeted Demographics: Radio can effectively reach older audiences (35+), who often remain loyal to traditional media.
Cost-Effective: Compared to TV or digital, radio can be a cheaper advertising channel with decent return on investment if targeted well.
Trust & Familiarity: Radio personalities often have a strong trust factor with their audience, making endorsements and ads more persuasive.
What are your thoughts?