Brian Murphy Group

18/12/2019

BRIAN MURPHY GROUP announces new release of course adoption database Discovery

BRIAN MURPHY GROUP is proud to announce the latest release of the proprietary course adoption database Discovery. Designed to serve the higher education publishing industry, Discovery will help publishers work more effectively in all aspects of an ever-evolving industry. Discovery currently has over 3.5 million adoption records and 1.4 million professor email addresses from 1900 colleges, which make up 85% of the Higher Education enrollment.

Discovery’s data collection methodology is unsurpassed in its accuracy and scope of the Higher Education marketplace. Discovery reports on textbook adoptions by ISBN, title, publisher, author, school, campus, department, course, section, instructor and email, and enrollment size. It provides the business intelligence that Editorial, Marketing, and Sales teams require to drive more effective use of corporate resources and increase revenue.

“Our team spent three years developing a higher education database to suit the needs of publishing industry professionals. With over 50 years of publishing experience our team identified relevant data that was missing from both current and previous database providers. Publishing professionals who are looking to analyze data for market research or to reach new professors will find the information in Discovery timely, accurate and powerful.” - Brian Murphy, President BMG

Discovery was developed to provide instant access to reliable book-in-use and instructor email data. Publishers can now:

- Produce comprehensive market share reporting
- Develop informed sales and product strategies, tactics, territory goals
- Deploy lower-cost, highly targeted email campaigns to a much larger pool of instructors

Discovery takes the guess work out of the publishing data landscape which allows your team to spend less time searching for the information they need to make intelligent strategic decisions.

About BRIAN MURPHY GROUP:
BRIAN MURPHY GROUP provides enterprise grade technology solutions to the higher education publishing market to drive operational efficiency and achievement of strategic goals. For information and a comprehensive overview of how Discovery can impact your business, please visit our website at www.bmurphygroup.com

12/03/2019

March 12 2019 –Roswell Georgia – Brian Murphy Group is proud to announce the release of the proprietary course adoption database Discovery. Designed to serve the higher education publishing industry, Discovery will help publishers work more effectively in all aspects of an ever-evolving industry.

"Our team spent three years developing a higher education database to suit the needs of publishing industry professionals. Because our team has 30+ years of publishing experience we identified the kind of data that was missing from both current and previous database providers. Customers who are looking to analyze data for market research or who are looking to reach new professors will find the all the information in Discovery timely, accurate and powerful.” - Brian Murphy, President BMG

Discovery was developed by a team of publishing industry professionals to provide instant access to reliable book-in-use and instructor email data. Publishers can now produce comprehensive market share reporting, develop informed sales strategies, tactics, and territory goals, and deploy lower-cost, highly targeted email campaigns to a much larger pool of instructors with the click a button. Discovery takes the guess work out of the publishing data landscape which allows your team to spend less time searching and more time selling.

By reporting on textbook adoption by ISBN, title, publisher, author, school, campus, department, course, section, instructor and email, and enrollment size, Discovery provides the business intelligence that Editorial, Marketing, and Sales teams require to drive more effective use of corporate resources and increase profits.

About Brian Murphy Group:
Brian Murphy Group provides enterprise grade technology solutions to the higher education publishing market to drive operational efficiency, profitability and achievement of strategic goals

For information and a comprehensive overview of how Discovery can impact your business please contact Brian at [email protected]

20/12/2018

Happy Holidays from everyone at BMG. We have big things planned for 2019!

BMG Holiday Playlist 2018 · Playlist · 19 songs

13/08/2018

Brian Murphy Group is delighted to announce the launch of our new higher-education database, Discovery. Discovery is a homegrown, web-based database that includes current customer data to help you spend more time selling and less time guessing and searching. Discovery allows you to find the total addressable market for your products and contact potential customers without the fear of calling on professors who no longer teach the course or are no longer employed at the school. Sale reps will see exactly what a professor is using which makes targeting potential wins smarter and easier.

With Discovery there is now a solution that provides the Higher-Ed market with an advanced tool for business analytics that has never been available before. With 35 years of publishing industry experience, we know how vital it is to not only have customer data but accurate, up-to-date customer data.

Discovery allows you to now know where your business is and see where it should be.

For a demo of what Discovery can do for your organization - from sales to marketing and editorial - please reach out to Brian at brian.murphy [at] bmurphygroup.com

22/03/2018

We're pleased to announce our partnership with the University of South Carolina Press to promote their books into the Higher Education Market! Established in 1944, the University of South Carolina Press is one of the oldest publishing houses in the South and among the most respected in the Southeast. With more than 2,000 published books to its credit, 1,000 in print, and an average of 50 new books published annually, the Press is essential in enhancing the scholarly reputation and worldwide visibility of the University of South Carolina. You can check out their award winning books on the USC press web site.
https://www.sc.edu/uscpress

07/03/2018

We're thrilled to announce our partnership with Rowman and Littlefield press to promote their titles into Higher Education. Rowman & Littlefield Publishing is one of the largest and fastest-growing independent publishers and distributors in North America. Check out their titles here! https://rowman.com/

22/11/2017

Happy early Thanksgiving from everyone at BMG!

From Arlo Guthrie's same-titled album, released by Reprise.

09/11/2017

We're excited to announce our partnership with the Brookings Institution Press to promote their wonderful titles into the Higher Education market! The Brookings Institution Press publishes books that are widely discussed in the media, assigned in classrooms, referred to in libraries, and picked up in bookstores-books that inform with clarity and persuade with conviction.

The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.

17/10/2017

A big BMG welcome to our newest sales and marketing associate Nicole Cleveland! Nicole hails from Woodstock Georgia and is a 2016 graduate of Kennesaw State University. She joins fellow Kennesaw alums Blake Bryant and Allison Hammond in our new Roswell office. We're very happy to have Nicole join our team and she's already made a big impact. Welcome Nicole!!

28/09/2017

Happy Birthday to Allison Hammond! We've been "wicked" busy so we'll update the photo and cake ASAP!