Agricola Media

Agricola Media I am a documentary filmmaker living and working in Rochester, NY. I have produced a number of films from artist/craftspeople portraits to a film about a Vietnam Veteran who memorializes a fallen comrade - a man he never knew.

My films arise out of subject matter that compesl me to act. I believe firmly in following the old filmmaker's adage, "Try and make a film that you would want to watch". My work involves independent production for clients, documentary films about craftspeople and artists that I produce, and now, in the early planning stages, a feature length film which will be theme-based.

Mission: To produce films that focus on their subject with intelligence and compassion.


I’ve been using Sony Vegas Pro 11 for the last two years. I paid $300.00 for it on Amazon. I have worked with Adobe Premiere, ten years ago, and liked it too. I did feel, and still do, that Vegas is faster to work with but a lot of that is because, well, I know it inside out. This is all by way of saying that I don’t think it really matters anymore what you edit with. I’m not talking about Hollywood here, but smaller independent productions doing basic editing. Vegas has it’s strengths, Premiere has its too. So does Avid. They all work. I think you would tend to be really choosy about your editor if one or another had certain strengths that you needed for a particular project. I do a lot of cuts with occasional simple titles. In addition, I wind up doing a fair amount of compositing as well – and even that is on the simple side – three to four layers max. Vegas has been fine for this work so far, but Adobe After Effects is out there and I may need to explore it in the near future for a theme-based long form film I’m contemplating.

One thing that’s a real minus with Vegas is the poor integration between the New Blue Titler that bundles with it. I try to avoid using it as it causes crashes about 1 in 5 times I use it during an edit session, (I’m using an I7 Intel processor, 12 gigs of internal ram, and an AMD Radeon 6700 Series graphics card with a gig of on board ram. This isn’t just me, a lot of people online complain about New Blue Titler crashing Vegas…So I wind up losing a couple of minutes of work, (back to the last auto-save). Like I mentioned, I keep my titles simple so I use the Sony bare-bones titler and if I need anything a bit more tricky I can even open Photoshop and whip up a title or graphic. Then bring it into Vegas and apply motion fx, whatever. Again, if I were doing car commercials or stuff that needed a lot of flash, I’d be into a whole different edit package and titling/graphics add-ons. I like how quickly I can drag and drop clips together to “sketch” a scene. I like the way I can slide together clips for dissolves. I like their pan/crop effect which I use all the time for creating moves when I’m using photographs. I know it’s strengths and weaknesses so I’ll be sticking with it for now. I like the way you can create subclips with descriptive names and then search them out at any time – great for b-roll.

Switching gears,…I was thinking the other day while out walking the dog that if my house burned down and destroyed all my gear and computers and I lost everything and was destitute, (forget about the fact that our house is insured – and destitution is relative:)!), I’d still be able to make films. Let see, I’ve got my smart phone, and a couple of apps, my favorite being Vintage 8mm , I’d scrounge a two year old laptop and edit in Windows Movie Maker. What, no lighting, sound, or other filmmaking paraphernalia? Not if I really went for the “content is king approach” and continued to stick to small productions working within the limitations of my “new” toolset of course. Other’s have done it:

Perhaps this is me telling myself once again, (by way of the Brooklyn Bridge), that the story is everything. In this glorious age of filmmaking, the possibility of making a film on less than a shoestring is a reality. And even if you don’t reach everyone, if your film means something to even a few people that’s something isn’t it?

Making and Mastering Wood Planes - With David Finck

This 4 hour and 40 minute video workshop (2 DVDs) is the perfect companion to the book "Making and Mastering Wood Planes," recognized as the definitive guide in the field. Author David Finck expertly guides you through the process of making a laminated wood plane, while also teaching fundamentals of fine woodworking that can push your skills to the next level. You will then learn to master these essential planing tasks:

Seamless Edge Joining
Truing Surfaces
Polish Planing a Surface to Glass-like Smoothness
Trimming End-grain
BONUS TOPIC: Preparing and Using Cabinet Scrapers -- smooth the wildest grain and repair surface defects quickly and efficiently.

To Have & To Give - A Story of Living Organ Donation (2011-22 ...

"To Have & To Give" recounts my own experience of being a living organ donor. In 2001, my brother-in-law, the violinist Sung Rai Sohn, was in the end stages of liver failure. Things were looking grim and it looked like he would be dead in a matter of months. When my wife and I became aware of the possibility of donating a portion of my liver to save Sung Rai's life, we decided to act.

Watch the film if you have a sick family member in need of a transplant - perhaps my experience will help you with your decision. Or if you want to listen to Sung Rai's gorgeous violin that provides the music for the film. Beyond that, I tried to capture some of the inspiration as well as the decision-making process that drove my wife and I to consider the MAJOR surgery required to donate. Spoiler alert: this story has ending, (thank God!), for Sung Rai and our family.

Agricola Media's cover photo

Agricola Media's cover photo


1530 Middle Rd
Rush, NY


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Fr. Leo Hetzler needs you! Fr. Leo helped review and commented on my play of WW II .Please contact me I live in Frpt. You may call the President of St John Fisher and find out about me. I have Father Soldier in front of me. I believe I have a script which has great potential ties in with your jewel. You will not regret contacting me. Ron