Social Media for Reverse Mortgage

11/27/2025

I hope you have an amazing Thanksgiving, sharing it with the people who matter to you the most, and eating wonderful food. I'm blessed and thankful to have you as part of my tribe. I look forward to the days ahead. Happy Thanksgiving!

10/27/2025

I'm often asked which marketing strategy is more effective for getting more clients (we call that "conversion" in the marketing world). So I put together a blog with data analysis of each and an action plan for you. Of course, my team is able to do both for you or you could use our Mortgage Marketing Vault to get all the content you need. But for now, check out the article and let me know if you have any questions!

Discover which marketing channel drives more conversions — email newsletters or social media — plus practical tips to launch both and boost your results.

09/24/2025

Reverse Mortgage loan officers - are you sick of not having a marketing plan that works? Join me tomorrow for my FREE Webinar! I have been developing and perfecting my 3-Tier marketing strategy for reverse mortgage professionals for over 10 years. IT WORKS!

At this webinar, I'll teach you my exact strategy and how you too can implement it before the end of 2025. Sign up now! https://vist.ly/472tp

03/29/2025

So many LOs put their title and license information in their headline! This is valuable "real estate" to showcase how you may be of service to a current or future connection.

If your company insists on having license information at the top, ask if you can put it in the background banner graphic. Need help? Reach out to me!

03/25/2025

💡 Is your website working for your business or holding it back?

If it’s been more than 2-3 years since your last update, it might be time for a refresh. Here are 7 reasons why savvy business owners and entrepreneurs invest in a website redesign every few years:

👉 Alignment with Your Business Evolution
Your business has likely grown or shifted focus—make sure your website reflects your current brand, services, and goals.

👓 Enhanced Visitor Experience
Modern websites prioritize user experience with faster load times, intuitive navigation, and mobile responsiveness—keeping visitors engaged and moving toward action.

✔️First Impressions Matter!
Your website is often your first touchpoint with potential clients or partners. An outdated site can create doubt, while a polished one builds trust instantly.

🔍Search Engine Optimization (SEO) – Get Found!
Search engines favor fresh, well-structured, and secure websites. An update helps improve visibility, traffic, and conversions.

🧑‍💻Technology Advancements
Web tech changes rapidly. New integrations, faster frameworks, and better tools can make your website more efficient and easier to manage.

🏃‍♂️Have an Edge Over Competitors
A sleek, modern website can set you apart from others in your industry. It communicates professionalism and innovation.

🔒Security Enhancements
Older websites are more vulnerable to hacks and data breaches. Updating your platform ensures stronger protection for you and your visitors.

👉 Want to see what a refreshed, strategic website can look like?
Check out our portfolio at www.wordflirt.com/portfolio

📩 If you're ready to elevate your online presence, message me!

11/18/2024

It's not too late to register for our FREE webinar tomorrow at 10:00 am PST. My guests, Ponsford and Sanders will be giving you tips for growing your reverse mortgage business in 2025 - and they know what they're talking about! They've helped so many RMLOs achieve success. You won't want to miss it! Register here: https://vist.ly/3mmrm69

See you tomorrow!💪

11/15/2024

Let's face it, the last 2 years have s**cked for Reverse Mortgage loan officers! We want to help you change that with our FREE webinar. Let's look at business planning with my two favorite financial advisors - and from Equity Wealth Academy.

They know what it takes to create a realistic business plan that will potentially create predictable results (if you follow it!) And, we're going to have a little fun with AI!

👉Click below the link to learn more and register.

Reverse Mortgage professionals - learn how to speak with financial advisors about using home equity as a tool for their clients' retirement.

11/08/2024

Building referral partnerships on LinkedIn can be a game-changer for your reverse mortgage business. Focus on understanding your audience and selecting the right platform to share valuable content.

On LinkedIn, connect with financial advisors and provide insights that align with their clients’ retirement needs. On Facebook and Instagram, speak directly to seniors and their adult children about the benefits of reverse mortgages and topics that relate to their lifestyles. Stay consistent, and remember—knowing your audience is the key to success!

Learn more about how we support reverse loan officers at: www.wordflirt.com

10/23/2024

Good news! The webinar replay is now available! During the webinar, financial advisors, Ryan and Hank discussed how YOU can improve your chances of developing lasting referral relationships with financial advisors. There was a lot of great information that you won't want to miss! Check it out: https://wordflirt.com/ewa

10/04/2024

For my Reverse Mortgage friends - I'm excited to announce a free webinar on October 8 where my friends, Ryan and Hank (wealth advisors), will share insights on understanding equity as a wealth solution and how to communicate with financial advisors. Join us to delve into the minds of financial advisors and learn how to speak their language.

Can't make it on October 8? No worries! Register anyway to receive the replay and level up your business. Secure your spot here: https://vist.ly/3mh2cxe

10/03/2024

Here's a little reminder for how to grow your LinkedIn presence. Message me if you would like to discuss your strategy!

12/30/2023

For my Reverse Mortgage friends - Are you ready to amp up your social media content game for 2024? Being a Reverse Mortgage loan officer can be tricky when it comes to marketing. On the one hand, you want to reach consumers - both seniors and adult children. On the other hand, you hope to grow your referral partner network with financial advisors, Realtors, CPAs, fiduciaries and others who serve seniors.

In this blog article, I break down the various social media platforms and how they can best be utilized, including content ideas for each. I hope you find it useful to get your social on track in the new year!

https://vist.ly/srat