
09/25/2025
Karma strikes back 💫
Ten Unknown Facts About
Founding: Audi was founded in 1909 by August Horch, not as Audi, but as Horch & Cie. Motorwagenwerke AG. Due to trademark issues, the company was later renamed Audi, which means "listen" in Latin.
Four Rings Logo: The iconic Audi logo with four interlocking rings represents the merger of four independent automobile manufacturers in 1932 - Audi, DKW, Horch, and Wanderer.
Quattro Technology: Audi introduced the Quattro all-wheel-drive system in 1980, revolutionizing performance cars by providing better traction and handling in various road conditions.
LED Lighting Innovation: Audi was the first car manufacturer to introduce full LED headlights in the Audi R8 in 2008, setting a trend that many other automakers followed.
Virtual Cockpit: Audi's Virtual Cockpit, introduced in 2014, replaced traditional analog gauges with a customizable digital display, offering drivers a more immersive and personalized driving experience.
Audi Space Frame: Audi was the first car manufacturer to mass-produce vehicles with an aluminum space frame, starting with the Audi A8 in 1994, which improved fuel efficiency and handling.
Audi e-tron: Audi's e-tron line of electric vehicles marks the brand's commitment to sustainable mobility. The Audi e-tron was the first fully electric SUV from Audi, showcasing their shift towards electrification.
Audi Sport GmbH: Audi Sport GmbH, formerly known as Quattro GmbH, is Audi's high-performance division responsible for developing Audi's RS models and performance-oriented vehicles.
Audi in Motorsports: Audi has a rich history in motorsports, particularly in endurance racing. The brand has achieved success in events like the 24 Hours of Le Mans, showcasing Audi's engineering prowess and innovation.
Audi and Sustainability: Audi is dedicated to sustainability and has set ambitious goals to reduce its carbon footprint. The brand is actively working towards making its production processes more environmentally friendly and promoting eco-friendly practices.